98614.21736 websnapshot

KDDX FM - XROCK @ 101.1 and 103.5, part of the Duhamel Broadcasting family.

We are 100,000 watt station that reaches 5 states and 50 counties in our region.

We currently feature Lex and Terry in the morning, Lou Brutus' Hard Drive and Hard Drive XL at night and variou

Capabilities
  • Desktop Display
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: 100.3 The X... Rocks!
  • Key Differentiator
    The X was born in 1995. We don't remember exactly when. The station was originally a terrible pop station for Ontario, Oregon. A man named Bob Lee bought the station and moved the transmitter to its current location in Emmett in 1993 and boosted the power to 100,000 watts. He named it Pirate Radio and literally bought the old swag from Pirate Radio 100.3 in Los Angeles for giveaways. The station was run out of a closet in a drug infested biker bar called Mountain Billards on 15th St. The painted "Pirate Radio" sign was still visible until just a few years ago when the building was sold to a much more upscale location...a Spearmint Rhino gentlemen's club. Pirate Radio was a metal station that played some hard alternative bands. In other words, a lot of Pantera and Soundgarden and Metallica and Jane's Addiction. The station was soon flipped to another company who moved it into a different closet at 5601 Cassia and renamed it The X in 1995. "The X" was meant to be the flanker station for Boise's heritage big ass rock station "J-105." "Pirate" had begun eating into J-105's audience and if you can't beat them, buy them. Tim Johnstone (currently of 94.9 the River) was The X's first PD. The station went very deep and heritage, playing lots of 80's and 90's Alternative and had a very eclectic playlist. The station had an underground following in the north end, but little else. The station, in its first foray into morning syndicated shows, picked up Mark and Brian from KLOS/Los Angeles.
  • Owned / Operated Properties
    xrock.com
Contacts
Site Traffic
  • 2133246 Global Rank
  • 538473
    United States
  • 26.7k Estimated Visits
Traffic Sources
  • Search
    62.92%
  • Direct
    22.09%
  • Social
    14.99%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    77.39%
  • United Kingdom
    12.08%
  • Uruguay
    10.53%
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