11-Alive-Advertising-Reviews-Pricing

1951 - On the Air: WXIA-TV's history dates back to 1951 when the station signed on the air as an ABC affiliate. Twenty-nine years later, in September 1980, Channel 11 joined NBC. Early in its history, the station was known as WLWA-TV and operated under the ownership of Crosley Broadcasting. Known from the start as a station with a strong interest in local, live programming, the station was purchased in 1962 by Richard Fairbanks of Indianapolis and officially became WAII-TV, The Eyes of Atlanta. In 1963 WAII-TV introduced News Watch and brought the first woman weather forecaster, Eleanor Knight, to the airwaves, followed by Linda Faye in 1964. Three years later in March of 1967, WAII-TV began broadcasting the news with its first color camera.

1968 - A New Beginning: In 1968 WAII was sold to Pacific and Southern Broadcasting and Channel 11 became known as WQXI-TV until 1974 when the station became WXIA-TV. Two years later, the station adopted the 11Alive name. Ownership of WXIA-TV changed again in 1979 when Combined Communications Corporation signed a deal with the Gannett Company to become one of the largest mergers in media history. In 2015, Gannett spun its publishing properties from its broadcast and digital properties, creating TEGNA Media. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets. TEGNA Media reaches approximately one-third of all television households nationwide In 1996, WXIA-TV was the NBC flagship station of the Atlanta Summer Olympics. Included among the many personalities to work at WXIA-TV over the years were NBC's Stone Phillips and actor Dick Van Dyke. Van Dyke worked as an announcer and audioman. Allegedly, Phillips was discovered waiting tables at an Atlanta restaurant by a station executive. The Dateline anchor went directly from his summer job to the 11Alive newsroom.

Today: 11Alive currently employs more than 200 men and women in the areas of news, engineering, production, promotion, accounting, sales, programming, web design and development, and administrative support. WXIA-DT went on the air October 1998. In 2006, 11Alive became Atlanta's first station to broadcast all local news programs in high definition. Also in 2006, Gannett Broadcasting acquired WATL-TV (Channel 36), and WATL became an affiliate of MyNetworkTV. WATL-TV broadcasts in the digital and HD spectra.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Atlanta News, Weather, Traffic, Sports and Entertainment | Atlanta, GA | 11Alive.com WXIA TV
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Education, Energy and Utilities, Entertainment, Financial Services, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    The Networks of 11Alive can help grow your business 11Alive, 11Alive.com, MyAtl and our digital channels that make up the Networks of 11Alive offer the most powerful and cost-effective way to tell Metro Atlanta about your business. Every week, 11Alive reaches the metro area with our news, sports, and NBC prime time programming. Our website, 11Alive.com, is one of most popular local online destinations in Atlanta. The Networks of 11Alive is the perfect way to get your message out to your prospective customers. We have all the tools that you will need to help create an advertising campaign that will get results. We can provide you research from Nielsen and Leigh Stowell & Company, award-winning commercial and online production, and of course our highly-experienced and creative staff to help you get the most impact for your advertising dollar. Contact our Director of Sales, Tim McNamara with questions or inquires by email at tmcnamara@wxia.gannett.com.
  • Owned / Operated Properties
    11alive.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Tim McNamara
Director of Sales - 11Alive
Site Traffic
  • 35325 Global Rank
  • 6536
    United States
  • 2.7M Estimated Visits
Traffic Sources
  • Social
    41.66%
  • Direct
    19.64%
  • Search
    19.03%
  • Referrals
    18.77%
  • Mail
    0.75%
  • Display
    0.15%
Geography Breakdown
  • United States
    93.12%
  • Canada
    1.19%
  • United Kingdom
    0.67%
  • Australia
    0.41%
  • Brazil
    0.34%
Powered by Similar web
Network Data
Email / Social Data
  • 888k
    Facebook fans
  • 195k
    Twitter followers
  • 23.2k
    Instagram followers
  • 741
    Pinterest followers
Reviews
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 11 Alive, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 11 Alive, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 11 Alive, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
11 Alive advertising reaches 2.7M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on 11 Alive will allow you to reach consumers in industries or verticals such as Health & Beauty, Healthcare, Telecommunications, Retail, Entertainment, Non-Profit, Technology, Energy and Utilities, Financial Services, eCommerce, Automotive, Education, Sports, Government & Politics, Consumer Packaged Goods, Clothing & Fashion, Travel & Leisure.

They are headquartered at One Monroe Place NE, Atlanta, GA 30324, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 11 Alive inventory partners include: 33across.com, google.com, appnexus.com, spotxchange.com, spotx.tv, openx.com, amazon.com, lkqd.com, lkqd.net, adtech.com, aolcloud.net, rubiconproject.com, criteo.com, indexexchange.com, adyoulike.com, amazon-adsystem.com, connatix.com, emxdgt.com, epom.com, bidfluence.com, contextweb.com, lijit.com, pubmatic.com, sonobi.com, sovrn.com, sharethrough.com, tremorhub.com, yieldlab.net, nativeads.com, kixer.com, rhythmone.com, sekindo.com, advertising.com, freewheel.tv, adform.com, improvedigital.com, tidaltv.com, smartadserver.com, vi.ai, fyber.com, teads.tv, undertone.com, aol.com, beachfront.com, smaato.com, yumenetworks.com, yahoo.com, coxmt.com, technorati.com, 1rx.io, switchconcepts.com, thetradedesk.com, taboola.com, bidswitch.com, crimtan.com, quantcast.com, ssphwy.com, conversantmedia.com, jadserve.postrelease.com, synacor.com, andbeyond.media, memevideoad.com, adblade.com, aps.amazon.com, anthemx.tv, optimatic.com, rockyou.net, aralego.com, springserve.com, brightroll.com, brightcom.com, atemda.com, districtm.io, gumgum.com, mobfox.com, udmserve.net, madrivodigital.com, hiro-media.com.