13WMAZ made history on September 27, 1953, when the station signed on as the area’s first VHF television station. In 1953, Central Georgians were already very familiar with WMAZ. In fact, the call letters date back to 1922 and the first broadcast for WMAZ Radio. The radio station began as a physics class project at Mercer University, and the call letters they chose stood for 'Watch Mercer Attain Zenith.' From the beginning, viewers made 13WMAZ their favorite television source for news and entertainment. Today, 13WMAZ remains the most-watched television station in Central Georgia.

13WMAZ has been home to many firsts for television in Central Georgia. The station was the first in the community to broadcast in color, the first to broadcast a digital TV signal and the first to broadcast a locally-produced program in high definition.

13WMAZ has been affiliated with the CBS Television Network since the station signed on 60 years ago. In 2013, the station added The CW Network on digital channel WMAZ-13.2.

13WMAZ is owned by TEGNA Inc. To learn more about TEGNA and its subsidiary brands, visit www.tegna.com.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Linear TV, Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    A Tegna Company
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports
  • Key Differentiator
    13WMAZ made history on September 27, 1953, when the station signed on as the area’s first VHF television station. In 1953, Central Georgians were already very familiar with WMAZ. In fact, the call letters date back to 1922 and the first broadcast for WMAZ Radio. The radio station began as a physics class project at Mercer University, and the call letters they chose stood for 'Watch Mercer Attain Zenith.' From the beginning, viewers made 13WMAZ their favorite television source for news and entertainment. Today, 13WMAZ remains the most-watched television station in Central Georgia. 13WMAZ has been home to many firsts for television in Central Georgia. The station was the first in the community to broadcast in color, the first to broadcast a digital TV signal and the first to broadcast a locally-produced program in high definition. 13WMAZ has been affiliated with the CBS Television Network since the station signed on 60 years ago. In 2013, the station added The CW Network on digital channel WMAZ-13.2. 13WMAZ is owned by Gannett, Co. Inc. To learn more about Gannett and its subsidiary brands, visit www.gannett.com.
  • Owned / Operated Properties
    13wmaz.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Frank Shurling
Director of Sales
Cindy Cerka
Local Sales Team Leader
Don Sports
Local Sales Team Leader
Site Traffic
  • 63361 Global Rank
  • 11190
    United States
  • 1.22M Estimated Visits
Traffic Sources
  • Direct
    48.73%
  • Search
    21.73%
  • Social
    21.57%
  • Referrals
    4.86%
  • Mail
    3.05%
  • Display
    0.05%
Geography Breakdown
  • United States
    96.91%
  • Canada
    0.51%
  • United Kingdom
    0.37%
  • India
    0.19%
  • Australia
    0.15%
Powered by Similar web
Network Data
Email / Social Data
  • 137k
    Facebook fans
  • 43.5k
    Twitter followers
  • 11.2k
    Instagram followers
  • 500
    Pinterest followers
Reviews
Online Marketing Manager
Apr 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 13 WMAZ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 13 WMAZ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 13 WMAZ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
13 WMAZ advertising reaches 1.22M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on 13 WMAZ will allow you to reach consumers in industries or verticals such as Sports, Government & Politics.

They have 6 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 13 WMAZ inventory partners include: 33across.com, google.com, appnexus.com, spotxchange.com, spotx.tv, openx.com, amazon.com, lkqd.com, lkqd.net, adtech.com, aolcloud.net, rubiconproject.com, criteo.com, indexexchange.com, adyoulike.com, amazon-adsystem.com, connatix.com, tremorhub.com, advertising.com, emxdgt.com, epom.com, bidfluence.com, contextweb.com, lijit.com, pubmatic.com, sonobi.com, sovrn.com, sharethrough.com, yieldlab.net, nativeads.com, kixer.com, rhythmone.com, sekindo.com, freewheel.tv, adform.com, improvedigital.com, tidaltv.com, smartadserver.com, vi.ai, fyber.com, teads.tv, undertone.com, aol.com, beachfront.com, smaato.com, yahoo.com, springserve.com, conversantmedia.com, coxmt.com, technorati.com, 1rx.io, bidswitch.com, jadserve.postrelease.com, synacor.com, andbeyond.media, memevideoad.com, adblade.com, aps.amazon.com, anthemx.tv, optimatic.com, rockyou.net, aralego.com, brightroll.com, brightcom.com, atemda.com, districtm.io, cedato.com, udmserve.net, gumgum.com, mobfox.com, madrivodigital.com, hiro-media.com, insticator.com, triplelift.com, aerserv.com.