87729.10223 websnapshot

NetworkPlay Media Pvt Ltd is India's fastest growing media company with assets through alliances across various touch points including Web, Mobile, Direct-to-Home TV, Events and Publishing. Having started its operations in October 2008, NetworkPlay is now a Gruner + Jahr GMBH, A Bertelsmann AG Company, Germany.

On the web, it operates in the brand and performance space under umbrella brands called Impact & Results. NetworkPlay "Impact" is a hybrid ad-network with exclusive alliances with top tier transactional sites and is a clear leader in the travel category covering 33% of the Indian online audience. This same brand operates its Mobile & DTH businesses where exclusive operator inventory makes it a clear leader.

NetworkPlay "Results" is the Pay For Performance model operating again in a hybrid format with affiliates & ad-network combined into one. It uses Direct Track and Right Media as a lethal combination and has a robust product that delivers fraud free highly cost effective CPC and CPL services.

NetworkPlay Events has the most powerful events in the country through its alliance with DMG Events & hosts ad:tech in India through an exclusive JV. ad:tech is the world's largest advertising & technology event & is conducted across 7 countries world wide. Imedia Brand & Agency Summits are the other two events under the DMG licence that NP operates in India. NetworkPlay Publishing runs the online version of Imedia which is called Imediaconnection.in.

  • Company Name:
    Seventynine.mobi
  • Parent Company Name:
    SVG Media
  • Headquarters:
    Saket New Delhi, 110030 India
  • Office Locations:
    HQ: New Delhi.
  • 11-50 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click-to-Web, Click-to-SMS, Click-to-Call, Click-to-Lead, Click-to-Buy, Click-to-Map
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPA, CPC, CPCV, CPI, CPL, CPM, CPV
  • Ad Network, Retargeting
  • Headline:
    Mobile Ad Network: Premium
  • Industries
    Mobile App Installs
  • Key Differentiator
    Seventynine- A SVG Media company in mobile space and comprises of four primary business pillars. Distribution Platform – Seventynine works with brands and media partners and helps organically drive and grow business focus towards building quality audiences in the inventory distribution and monetization space Analytics & Metrics – Seventynine engages with developers and helps improve Mobile Apps and Mobile Web (WAP) which in-turn helps generate revenue Rich Media & Video – Seventynine works towards enriching user experiences with lush digital fabrics in the rich media arena M-Establishment (Studio) – Seventynine engages with top brands who have not yet explored mobile as a business. Seventynine also believes that key business insights in the form of analytics are key drivers towards building quintessential and successful apps. We work on Native Platforms and also support Hybrid (HTML5) based converts. The business is championed by media planners, industry specialists, data gurus & product whizzes that exude proficiency in analytics, media optimization & inventory buying experience across the digital space coupled with substantial experience in large-scaled product development & services management.
  • Owned / Operated Properties
    seventynine.mobi
  • Targeting

    Platforms, Brand, Model, OS Version, Connection Type, Location, Carriers/Telcos, Demographic, Sociographic, Retargeting

  • Data Partners
    N/A
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    Yes, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Siddharth Kelkar
Director: - Revenue at Seventynine.mobi
Revathy P.
Advertising Sales Manager at Seventynine Mobi
Himanshu Mishra
Head- Media Buying at Seventynine.Mobi
Site Traffic
  • 1705021 Global Rank
  • 97135
    India
  • 42.3k Estimated Visits
Traffic Sources
  • Direct
    56.21%
  • Search
    20.06%
  • Social
    13.82%
  • Referrals
    9.91%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • India
    70.46%
  • Ukraine
    23.73%
  • Russia
    5.81%
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Network Data
Country Breakdown
  • India
Mobile Display
  • 100M mobile total monthly uniques
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