KMOV Channel 4 began broadcasting in St. Louis as KWK-TV on July 8, 1954. Four years later, CBS Inc. purchased the station and changed its call letters to KMOX-TV. On May 16, 1986, Viacom International, Inc., bought KWK-TV from CBS. Because CBS retained the KMOX call letters for the AM radio station it still owned locally, a change in the Channel 4 call letters was necessary. KMOX-TV became KMOV-TV. Belo Corp. acquired the station on June 1, 1997. On June 13, 2013, the Gannett Company announced that it would acquire Belo. On December 23, 2013, shortly after the Gannett/Belo deal was approved and completed, Meredith Corporation announced that it would purchase KMOV.

KMOV-TV produces and airs News 4 This Morning 4:30 - 7a; News 4 at Noon, News 4 at 5:00, 6:00 and 10:00 and News 4 Weekends. Our morning lifestyle show, Great Day St. Louis airs from 10- 11:00 on Channel 4.

KMOV Digital has made significant strides across all multimedia platforms in this market. Content and advertising for various KMOV news, weather, and sports apps make up a large part of KMOV's revenue.

KMOV - TV has won hundreds of regional Emmy awards, dozens of local and national Edward R. Murrow awards and other elite awards over the many years in broadcast news. In 2014, Channel 4 celebrated 60 years on the air with a 90-minute special looking back on significant events and personalities through the years. That special can be seen on KMOV.com.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: St. Louis News, Weather, Sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Financial Services, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    KMOV has a focused strategy for new opportunities on new media for new audiences. Put the power and reach of St. Louis’ premier website, KMOV.com, to work for your business or organization. KMOV offers the most popular tablet and mobile apps in market including KMOV Mobile, St. Louis Radar, BaseballStL, FootballStL, HockeyStL, TrafficStL and the Missouri Football App. KMOV has the platforms to deliver custom digital solutions to grow your business and reach your audience. Take the guesswork out of digital advertising and put KMOV to work for you.
  • Owned / Operated Properties
    kmov.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Kevin Spiedel
Digital Sales Manager
JD Sosnoff
Director of Sales at KMOV-TV
Michele Bailey
Local Sales Manager at KMOV
Site Traffic
  • 35878 Global Rank
  • 6475
    United States
  • 2.93M Estimated Visits
Traffic Sources
  • Direct
    32.61%
  • Social
    22.60%
  • Search
    21.92%
  • Referrals
    21.41%
  • Mail
    1.45%
  • Display
    0.02%
Geography Breakdown
  • United States
    94.39%
  • Canada
    0.91%
  • United Kingdom
    0.38%
  • Japan
    0.35%
  • Germany
    0.30%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 400k
    Facebook fans
  • 92k
    Twitter followers
  • 24k
    Instagram followers
Reviews
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 4 KMOV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Japan, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 4 KMOV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Japan, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 4 KMOV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Japan, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
4 KMOV advertising reaches 2.93M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Japan, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on 4 KMOV will allow you to reach consumers in industries or verticals such as Sports, Telecommunications, Technology, Entertainment, Travel & Leisure, Clothing & Fashion, Government & Politics, Financial Services, Non-Profit, Healthcare, Health & Beauty.

They have 4 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 4 KMOV inventory partners include: appnexus.com, synacor.com, google.com, aolcloud.net, contextweb.com, smartadserver.com, openx.com, brightcom.com, indexexchange.com, emxdgt.com, adtech.com, optimatic.com, tremorhub.com, spotx.tv, spotxchange.com, rubiconproject.com, advertising.com, distroscale.com, nativo.com, pubmatic.com, coxmt.com, t.brand-server.com, undertone.com, media.net, aol.com, yieldmo.com, sovrn.com, anthemx.tv, lkqd.net, lkqd.com, freewheel.tv, districtm.io, 33across.com.