91443.14254 websnapshot
6 48 WAFF.com Contacts
48 WAFF.com
Publisher: News and Weather for Huntsville, AL; News, Weather and Sports for Huntsville, AL
Linear TV, Desktop Display

WAFF 48 News, the NBC affiliate in Huntsville, Alabama, is the #1 station in North Alabama. WAFF 48 News broadcast the market's first high-definition newscast in October, 2010. WAFF 48 News is owned by Raycom Media. Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 48 television stations in 36 markets and 18 states. Raycom stations cover 12.6% of U.S. television households and employ nearly 3,500 individuals in full and part-time positions

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: News and Weather for Huntsville, AL; News, Weather and Sports for Huntsville, AL
  • Key Differentiator
    Online advertising file and format specifications. The specifications below follow the IAB guidelines for all similar ad sizes. WE RECOMMEND 7-week-old seriously injured, man charged with abuse 3 employees face prostitution charges after spa raid Madison Police looking for missing woman Marijuana, pills, guns seized in traffic stop Father-son duo identified in Ala. restroom thefts FROM AROUND THE WEB FBI Seeks License To Hack Bot-Infected PCs (Dark Reading) iPhone - Enemy of the State? (Learnist) Why Don’t We Just Shoot Condemned Inmates? (Pacific Standard) How to Present Evidence in Small Claims Cases (Dummies.com) VIDEO: BroDozer Stops Teenage Car Thief Police Could Not (Off Road Xtreme) Ad Creative Dimensions Max File Size Recommended Max Animation Length File Formats In-page Ad Creative Sizes 120x240 Mini-Skyscraper 30k :15 - 3 loops GIF, JPG, SWF 300x150 Spotlight 35k :15 - 3 loops GIF, JPG, SWF 180x150 Story Rectangle 35k :15 - 3 loops GIF, JPG, SWF 300x250 Island 45k :15 - 3 loops GIF, JPG, SWF 468x60 Banner 55k :15 - 3 loops GIF, JPG, SWF 728x90 Leaderboard 75k :15 - 3 loops GIF, JPG, SWF 980x30/300 Expanding Pencil* 40k/80k :15 - 3 loops SWF Mobile Ad Creative Sizes 320x50 Banner 30k :15 - 3 loops GIF, JPG 300x250 Carousel 45k :15 - 3 loops GIF, JPG 160x600 Skyscraper (Tablet only) 75k :15 - 3 loops GIF, JPG Flash Ad Requirements Versions - up through Flash 10 Click Tracking For Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window. More information about clickTag can be found on Adobe's website: http://help.adobe.com/en_US/flash/cs/using/WSd60f23110762d6b883b18f10cb1fe1af6-7b29a.html Example code: (please note preferred structure of clickTAG with case of letters as indicated) For ActionScript 2: on (release) { if (clickTAG.substr(0,5) == "http:") { getURL(_level0.clickTAG, "_blank"); } } Additional Flash file items: Backup jpg/gif should be submitted Frame rate best at 18fps or higher Expandable Banners (User-initiated) Expandable Banners can be accepted for the following ad unit dimensions (300x250 and 728x90). Must use Approved 3rd party rich media vendor (see below) Ad code creative must reference our iframe breakout file Method of expansion and un-expansion must be on click Required method of expansion is onclick - click to open/expand Pencil Expand/Close Buttons must be labeled in no smaller than 10px font in contrasting color Pencil Expand/Close Buttons must be included in the creative Pencil Expand Button location must be right side of collapsed creative Pencil Close Button location must be lower right corner of expanding creative Maximum Expansion: 728x90 expands to 728x300 (expands down only); Polite file load - 80k 300x250 expands to 500x500 (expands left and down only); Polite file load - 80k Approved Third Party Rich Media Vendors (Third Party Servers): Atlas Doubleclick Eyeblaster Eyewonder Pointroll Other Ad Creative Guidelines Animation/Looping should be limited to a maximum of 3 with each loop not exceeding 15 seconds Ads may not contain persistent rapid/strobing animation Creative on a white background must contain a 1 px black border All rich media must be submitted 72 hours prior to campaign start to allow for testing Frequency Capping Video: 1 per 5 minute frequency cap on video pre-roll inventory *Expanding 980x30 Pencil Ads: 1 per 12 hour frequency cap Digital Video Assets for Pre-roll Provided in the following preferred format Video - H.264 codec / 640x360 (16:9) or 480x360 (4:3) / 600 kbps minimum Audio - AAC / 48khz stereo
  • Owned / Operated Properties
    waff.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lori Lumpkin
Local Sales Manager
Heather Moore
Huntsville, Alabama Area
General Sales Manager at WAFF
Beth Haynes
Huntsville, Alabama Area
ccount Executive at WAFF 48
Site Traffic
  • 77193 Global Rank
  • 14635
    United States
  • 1.18M Estimated Visits
Traffic Sources
  • Direct
    43.23%
  • Social
    32.15%
  • Search
    16.06%
  • Referrals
    7.15%
  • Mail
    1.34%
  • Display
    0.07%
Geography Breakdown
  • United States
    95.78%
  • United Kingdom
    0.59%
  • Canada
    0.42%
  • India
    0.34%
  • Brazil
    0.27%
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