Kochava Media Index - 48 WAFF.com Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

WAFF 48 News, the NBC affiliate in Huntsville, Alabama, is the #1 station in North Alabama. WAFF 48 News broadcast the market's first high-definition newscast in October, 2010. WAFF 48 News is owned by Raycom Media. Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 48 television stations in 36 markets and 18 states. Raycom stations cover 12.6% of U.S. television households and employ nearly 3,500 individuals in full and part-time positions

Company Name:
48 WAFF.com

(View Trends)

Headquarters: (View Map)
Huntsville, AL, United States
10 - 50 employees
http://www.waff.com/story/121053/advertise-with-waffcom

Linear TV, Desktop Display, Mobile Display, Email, Social
CPM
Web Publisher
Headline:
Publisher: News and Weather for Huntsville, AL; News, Weather and Sports for Huntsville, AL
Media Kit

Key Differentiator
Online advertising file and format specifications. The specifications below follow the IAB guidelines for all similar ad sizes. WE RECOMMEND 7-week-old seriously injured, man charged with abuse 3 employees face prostitution charges after spa raid Madison Police looking for missing woman Marijuana, pills, guns seized in traffic stop Father-son duo identified in Ala. restroom thefts FROM AROUND THE WEB FBI Seeks License To Hack Bot-Infected PCs (Dark Reading) iPhone - Enemy of the State? (Learnist) Why Don’t We Just Shoot Condemned Inmates? (Pacific Standard) How to Present Evidence in Small Claims Cases (Dummies.com) VIDEO: BroDozer Stops Teenage Car Thief Police Could Not (Off Road Xtreme) Ad Creative Dimensions Max File Size Recommended Max Animation Length File Formats In-page Ad Creative Sizes 120x240 Mini-Skyscraper 30k :15 - 3 loops GIF, JPG, SWF 300x150 Spotlight 35k :15 - 3 loops GIF, JPG, SWF 180x150 Story Rectangle 35k :15 - 3 loops GIF, JPG, SWF 300x250 Island 45k :15 - 3 loops GIF, JPG, SWF 468x60 Banner 55k :15 - 3 loops GIF, JPG, SWF 728x90 Leaderboard 75k :15 - 3 loops GIF, JPG, SWF 980x30/300 Expanding Pencil* 40k/80k :15 - 3 loops SWF Mobile Ad Creative Sizes 320x50 Banner 30k :15 - 3 loops GIF, JPG 300x250 Carousel 45k :15 - 3 loops GIF, JPG 160x600 Skyscraper (Tablet only) 75k :15 - 3 loops GIF, JPG Flash Ad Requirements Versions - up through Flash 10 Click Tracking For Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window. More information about clickTag can be found on Adobe's website: http://help.adobe.com/en_US/flash/cs/using/WSd60f23110762d6b883b18f10cb1fe1af6-7b29a.html Example code: (please note preferred structure of clickTAG with case of letters as indicated) For ActionScript 2: on (release) { if (clickTAG.substr(0,5) == "http:") { getURL(_level0.clickTAG, "_blank"); } } Additional Flash file items: Backup jpg/gif should be submitted Frame rate best at 18fps or higher Expandable Banners (User-initiated) Expandable Banners can be accepted for the following ad unit dimensions (300x250 and 728x90). Must use Approved 3rd party rich media vendor (see below) Ad code creative must reference our iframe breakout file Method of expansion and un-expansion must be on click Required method of expansion is onclick - click to open/expand Pencil Expand/Close Buttons must be labeled in no smaller than 10px font in contrasting color Pencil Expand/Close Buttons must be included in the creative Pencil Expand Button location must be right side of collapsed creative Pencil Close Button location must be lower right corner of expanding creative Maximum Expansion: 728x90 expands to 728x300 (expands down only); Polite file load - 80k 300x250 expands to 500x500 (expands left and down only); Polite file load - 80k Approved Third Party Rich Media Vendors (Third Party Servers): Atlas Doubleclick Eyeblaster Eyewonder Pointroll Other Ad Creative Guidelines Animation/Looping should be limited to a maximum of 3 with each loop not exceeding 15 seconds Ads may not contain persistent rapid/strobing animation Creative on a white background must contain a 1 px black border All rich media must be submitted 72 hours prior to campaign start to allow for testing Frequency Capping Video: 1 per 5 minute frequency cap on video pre-roll inventory *Expanding 980x30 Pencil Ads: 1 per 12 hour frequency cap Digital Video Assets for Pre-roll Provided in the following preferred format Video - H.264 codec / 640x360 (16:9) or 480x360 (4:3) / 600 kbps minimum Audio - AAC / 48khz stereo

70328 Global Rank
13164
United States
1.33 M Estimated Visits

Traffic Sources

Direct

47.78%
Search

34.99%
Social

14.62%
Referrals

1.57%
Mail

0.91%
Display

0.12%

Geography Breakdown

United States

97.69%
Canada

0.48%
Germany

0.35%
United Kingdom

0.22%
Poland

0.19%

Powered by

Global Rank 88,673

3,164

Links In Count 1,146

57

United States Rank 18,940

275

United States Page Views 96.4%

1.0%

Traffic Rank
Pageviews

Top Countries

United States 96.4%

Top Sites Linking In

Top Search Keywords

Huntsville

0 SDKs
3.46 Avg. Rating
4 Total reviews

App Url: https://itunes.apple.com/app/waff/id516306989
App Support: http://www.waff.com/category/202911/application-support
Genre: Weather
Bundle ID: com.raycommedia.waff.WAFFWeatherHD
App Size: 11.2 M
Version: 2.7.2010
Release Date: April 10th, 2012
Update Date: June 5th, 2015

Description:

Get the power of WAFF48 News for North Alabama weather. Download our local weather app, WAFF Weather, right to your iPad!

The local forecast, radar, and current weather conditions for North Alabama are all within this app, including Huntsville, Madison, Decatur, Athens, Albertville, Florence, Ft. Payne, Guntersville, Hartselle, Russellville, Scottsboro and the rest of the WAFF48 News viewing area.

Features

• Live radar
• Storm tracking
• Severe weather alerts
• Current temperatures
• Hour by Hour
• Station Doppler updates
• Multi day forecast, hourly forecasts
• Vertical and horizontal map display with looping
• Color coded weather alerts arranged by severity
• Fully integrated GPS for current location awareness
• Ability to easily save your favorite locations
• Earthquake plotting
• Storm Track Plotting
• Tropical Track Plotting

Sort by

Eggbuychill

Jun 10, 2014

Great Weather Source

This app is the head honcho of weather apps for the Athens-Decatur-Huntsville district. I have had other weather apps for the area, but this one beats them all. Thanks to the team for their efforts!

Pep troop

Jun 13, 2013

Problem

We are unable to pinpoint our location, ie street address, in this app. I understand there is a paid app that allows this. How do I find it since it is not specified in the app store?

rocar117

Jul 17, 2012

Update doesn't work well

I have had the WAFF weather app on my "original" iPad for at least a year, & have considered it the BEST app available. Also, I have always kept it updated. Since I updated in May to the latest version I have had nothing but trouble. The app is extremely slow loading, & slow putting the map in motion, if at all. Then I have even more trouble stopping the motion. I would really like to go back to the previous version which worked exceptionally well.

Happydude789

Jul 12, 2012

Great app for Tennessee valley!

Just like the iPhone app! When I wake up in the morning to run, I always check this first to know what the weather is going to be like, on my iPhone, iPad, or iPod. The fact that it's local makes it really accurate and it is simple and easy to use. A must have!

Native

65.64%
Standard

32.22%
Direct

2.14%

Ads Seen Recently

11,826

Latest Advertisers

Advertiser Ranking

Longest Running Ad

yahoo.com

direct

57872

openx.com

reseller

540556847

6a698e2ec38604c6

freewheel.tv

reseller

1176033

freewheel.tv

reseller

1176017

lm.ortb.net

reseller

321753

triplelift.com

direct

9789

6c33edb13117fd86

video.unrulymedia.com

direct

1022945102

rhythmone.com

direct

1022945102

a670c89d4a324e47

altitude-arena.com

reseller

q9q6jupelt797d39vcnavrkjq0

pubmatic.com

direct

159847

5d62403b186f2ace

districtm.io

direct

101099

3fd707be9c4527c3

Show All

48 WAFF.com advertising reaches 1.33M visitors across desktop and mobile web, in countries such as United States, Canada, Germany, United Kingdom, Poland. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Email, Social Advertising on 48 WAFF.com will allow you to reach consumers in industries or verticals such as .

They are headquartered at Huntsville, AL, United States, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, 48 WAFF.com inventory partners include: yahoo.com, openx.com, freewheel.tv, lm.ortb.net, triplelift.com, video.unrulymedia.com, rhythmone.com, altitude-arena.com, pubmatic.com, districtm.io, springserve.com, google.com, engagebdr.com, smaato.com, contextweb.com, sonobi.com, appnexus.com, uis.mobfox.com, spotx.tv, spotxchange.com, lkqd.net, conversantmedia.com, emxdgt.com, adiiix.com, aralego.com, ucfunnel.com, krushmedia.com, indexexchange.com, gumgum.com, undertone.com, nobid.io, beachfront.com, adtelligent.com, videobridge.tv, advertising.com, ampliffy.com, avantisvideo.com, improvedigital.com, rubiconproject.com, onetag.com, synacor.com, verve.com, tremorhub.com, telaria.com, advangelists.com, themediagrid.com, lunamedia.io, smartadserver.com, streamkey.tv, loopme.com, smartyads.com, audience.media, yieldnexus.com, tvp.tv, cmcm.com, adcolony.com, meitu.com, betweendigital.com, admixer.net, germaniavid.com, supply.colossusssp.com, adform.com, inmobi.com, vitor.media, media.net, lijit.com, exponential.com, consumable.com, kubient.com, linknexus.co.uk, aniview.com, adtech.com, vidazoo.com, teads.tv, outbrain.com, yieldmo.com, mobimight.com, vertamedia.com, cedato.com, lkqd.com, wowyow.com, tribalfusion.com, sovrn.com, connatix.com, nativo.com, aol.com, bidmachine.io, pubnative.net, sabio.us, streamrail.net, gothamads.com, admanmedia.com, omnijay.com, pixfuture.com, lbdp.us, pilotx.tv.

48 WAFF.com works with Advertising technology companies such as Eq Ads, BrightRoll, Flashtalking, Spongecell, Undertone, RealVu, Datonics, Facebook Exchange FBX, Brilig, Google Publisher Tag, AdPredictive, Connexity, MLN Advertising, Videology, Drawbridge, Neustar AdAdvisor, The Trade Desk, LucidMedia, RadiumOne, PulsePoint, Bizo, Conversant, Yahoo Genome, eXelate, Blue Lithium, Mediaplex, AOL-Time Warner Online Advertising, Experian, Specific Media, DoubleVerify, Integral Ad Science, Tribal Fusion, Criteo, Rubicon Project, Turn, Brandscreen, Rocket Fuel, Dstillery, Simpli.fi, Chango, SiteScout, Digilant, Media Innovation Group, ContextWeb, Pubmatic, Openads/OpenX, Adify, SpotXchange, Index Exchange, IntentIQ, Centro, Advertising.com, Aggregate Knowledge, BlueKai, AudienceScience, AdMeld, Collective Media, AppNexus, Evidon, Yield Manager, Yahoo Publisher Network, Adblade, Atlas, Resonate Insights, Adap.TV, LiveRail, Open AdStream, DoubleClick.Net, Vertical Acuity, Google Ad Partner Services, Google Adsense, World Now, Zedo, PointRoll, Zenovia, Choice Stream, IponWeb BidSwitch, Korrelate, Yahoo Small Business, Upfront Digital Media, ADTECH, AcuityAds, Dedicated Media, Twitter Ads, Switch Ads, Burst Media, Improve Digital, Adform, Technorati Media, Commission Junction, Adconion, Ohana, Exponential, MyBuys MyAds, Vidible, BlueKai DMP, Magnetic, DoubleClick Bid Manager, RhythmOne, Crosswise, Jumptap, Outbrain, AdRoll, Nativo, Marchex, Adnologies, DynAdmic, Appier, VINDICO, Semasio, Impact, Nexage, AMob, Visible Measures, RUN Ads, Arrivalist, Right Media, AppNexus Segment Pixel, Nuviad, Adhigh, Jivox, StickyAds TV, TripleLift, Teads, Sekindo, Adobe Audience Manager Sync, Yahoo Ad Sync, Eyeota, Eye View Digital, Sonobi, CogoCast, GetIntent, Media.net, Criteo Publisher Marketplace, BDEX, Beeswax, Google Remarketing, Sovrn Direct, Smaato Direct, Comet Cox Media Direct, Outbrain Direct, Google Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, RubiconProject Direct, PubMatic Reseller, SpotXChange Direct, OpenX Direct, Synacor Reseller, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Bidfluence Reseller, LKQD Reseller, Yieldmo Direct, FreeWheel Reseller, Sovrn Reseller, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, Google Inteactive Media Ads, Tremor Video Reseller, Fyber Reseller, Comet Cox Media Reseller, Synacor Direct, SpotXChange Reseller, BrightRoll Reseller, Beachfront Reseller, Converstand Media Reseller, Mixpo, IndexExchange Reseller, IndexExchange Direct, RhythmOne Direct, Tapad, DemDex, DistrictM Reseller, RhythmOne Reseller, GumGum Reseller, affilinet, Walmart, Amazon Ad System, Amazon Associates, SkimLinks, SpringServe, Teads Reseller, Taboola Reseller, Yieldmo, Triple Lift Direct, Innovid, Adstir, Spoutable, Infolinks, AdBlade Embed, Omnitag, Bidtellect, adingo, Adbrain, VideoAmp, Google AdSense Integrator, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, Adform Reseller, LoopMe Reseller, Connatix Direct, DistrictM Direct, Lijit Reseller, Brightcom Direct, 33 Across Reseller, Sociomantic, Media.net Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Next Millenium Direct, Total Media Direct, Mars Media Group Direct, Vuble Reseller, Undertone Direct, Primis Direct, Aniview Reseller, Imonomy Direct, Admixer Direct, LKQD Direct, Beachfront Direct, SpringServe Direct, Amazon Direct, C1X Reseller, YieldBot Reseller, Criteo Direct, ORC International Direct, Infolinks Direct, Yahoo Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Sonobi Direct, Nativo Direct, Infectious Media, DistrictM, StackAdapt, BidSwitch, Mobfox Direct, Tappx Direct, Converstand Media Direct, FreeWheel Direct, Admixer Reseller, Cedato Reseller, adtelligent Reseller, Telaria Reseller, Vidazoo Reseller, pixfuture Direct, Genesis Media Direct, AdMan Direct, PilotX Direct, AdMan Reseller, Sekindo Direct, MaxPoint Interactive, AvantisVideo Reseller, Cedato Direct, Prebid, 33 Across Direct, adtelligent Direct, GumGum Direct, Lockerdome Direct, LoopMe Direct, MGID Direct, my6sense Direct, OneTag Direct, SmartAdServer Direct, Telaria Direct, Brave Direct, The MediaGrid Direct, Tremor Video Direct, AdYouLike Reseller, Genesis Media Reseller, Bidtellect Reseller, Smaato Reseller, Tappx Reseller, Triple Lift Reseller, Yahoo Reseller, Aniview Direct, Nexstar Digital Direct, OneTag Reseller, SmartyAds Reseller, The MediaGrid Reseller, Undertone Reseller, StreamRail Direct, ucfunnel Direct, Consumable Direct, Mobfox Reseller, comScore Activation, Rich Audience Direct, Smartclip Direct, WideOrbit Direct, Between Digital Direct, E-Planning Direct, Brave Reseller, SmartyAds Direct, ShareThrough Reseller, TargetSpot Reseller, Triton Digital Reseller, App-Ads.txt, Gray Television, Between Digital Reseller, Media.net Reseller, vidoomy Reseller, Yieldmo Reseller, Link Share, Admiral VRM, Triton Digital Direct, Viralize Direct, Criteo Reseller, Taboola, Taboola Direct, Brightcom Reseller, E-Planning Reseller, Infolinks Reseller, Rich Audience Reseller, StreamRail Reseller, Viralize Reseller, Amazon Transparent Ad Marketplace, Revcontent Reseller, Stroeer Reseller, WideOrbit Reseller.