87602.10089 websnapshot

Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allows OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Dealer.com is a part of Cox Automotive. For more information please visit www.coxautoinc.com

  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPI
  • Ad Network, Demand Side Platform, Retargeting
  • Headline:
    Automotive Websites, SEO & Advertising
  • Industries
    Automotive, Technology
  • Key Differentiator
    The Dealer.com Unified Advertising Exchange (UAX) delivers cohesive campaigns across the channels most relevant to auto shoppers: retargeting, paid search, display, and social media. Each is continuously optimized through professional management, real-time bidding automation, and unrivaled distribution across every major content network. Relevant Reach Cohesive, cross-channel campaigns. The UAX powers optimally relevant ads across the digital channels that drive vehicle sales – retargeting, paid search, display on major content networks and premium automotive research sites, and social media. Campaigns reach shoppers at every stage in their shopping process – from awareness, to consideration, to purchase intent – working together to broaden your website audience and keep visitors returning until they’re ready to come to your showroom. Retargeting Stay connected, from consideration to close. Retargeting keeps you connected to your most valuable online audience: shoppers who’ve already visited your website, but haven’t yet converted. Dealer.com retargeting effectively extends your website experience wherever your shoppers travel online, engaging groundbreaking real-time bidding technology to deliver optimally-relevant ads at precisely the right time in your customers’ shopping journey. The process helps ensure you remain in front of your leads the moment they’re ready to buy. Paid Search Create customers through relevant results. The most-awarded paid search tool in the industry—and the only one to be recognized by Google for “Best Quality”—keeps your dealership and your vehicles at the top of every search query. Completely automated with your inventory and incentives, Dealer.com Paid Search consists of powerful desktop and mobile search campaigns, both of which are visible through clear reporting and analytics and managed by Google, Yahoo! and Bing-Certified search engine marketing experts. Plus, campaigns are deep linked to bring car buyers straight to vehicle details pages, where they’re most likely to convert. Premium and Network Display Two strategic options. Infinite impact. Dealer.com Display Advertising harnesses unprecedented targeting capability, real-time bidding optimization, and unrivaled display reach to showcase your vehicles to auto shoppers across the web. Through our two strategic options, Premium Display and Network Display, your dealership can reach your most coveted in-market audience through broad-based behavioral and contextual targeting, or get in front of in-market shoppers while they research vehicles on automotive media. This combination drives significant results, delivering an average of 8.5 times more targeted brand impressions than paid search advertising alone. Dynamic Vehicle Ads Dealer.com Dynamic Vehicle Ads match your specific inventory with extensive shopper data to intelligently – and automatically – place a gallery of your specific vehicles in front of your local market shoppers. Fully automated with your inventory, Dynamic Vehicle Ads: • Allow online shoppers to browse your vehicles across the web • Dramatically amplify your inventory exposure • Create continuous and highly-relevant customer contact • Provide optimally-relevant ads to every shopper • Drive traffic and leads through the highest conversion rates in the industry. Social Advertising Drive local awareness, “likes,” and loyalty. It’s never been easier, or more advantageous, to stand out on social. Dealer.com Managed Facebook Advertising professionals draw from proprietary technology and Facebook tools to transform your content into impactful ads and powerful marketing aimed at in-market shoppers. Unified Advertising Dashboard Manage, measure, and maximize your effectiveness. Manage your complete advertising program – from search to social – all in one place. Integrated analytics identify everywhere customers are, and reveal where and how to reach them. So you can easily see not only where to reach customers, but how best to spend every dollar. Loyalty Package Automated customer connection, for enhanced reputation and revenue. The Dealer.com Loyalty Package strengthens your relationships with customers by deepening connection and retention through automated e-newsletters, service marketing reminders, and customer reviews of your dealership and vehicles. Strength through Integration Combine UAX with SEO to drive results. Compared to campaigns stitched together through separate vendors, the Unified Advertising Exchange creates better ad engagement and improves average monthly impact for the metrics that matter most. And its integration with your Dealer.com Website means ad campaigns combine with Dealer.com SEO to maximize your overall traffic, drive engagement, and create conversions. Data source: Dealer.com nationwide OEM study comparing average monthly results among UAX dealers vs. those using separate providers.
  • Owned / Operated Properties
Dorie Murrey
Sales Director at Dealer.com
Chris Smith
Vice President, Advertising Sales at Dealer.com
Rachel Bulla
Business Development Director at Dealer.com
Site Traffic
  • 55538 Global Rank
  • 11311
    United States
  • 1.29M Estimated Visits
Traffic Sources
  • Referrals
  • Direct
  • Search
  • Mail
  • Social
  • Display
Geography Breakdown
  • United States
  • Canada
  • China
  • Brazil
  • India
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Network Data
Country Breakdown
  • United States
Email / Social Data
  • 21k
    Facebook fans
  • 10.7k
    Twitter followers
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Dynamic Vehicle Ads
Real-Time Bidding Powered by Machine Learning