WXYZ-TV, Channel 7, is Detroit's #1 rated television station and the home of some of the most popular shows on TV, such as Good Morning America, Live with Regis and Kelly, The Oprah Winfrey Show, Entertainment Tonight, Desperate Housewives and Extreme Makeover: Home Edition, just to name a few.

  • Company Name:
    7abc WXYZ Detroit
  • Parent Company Name:
    Scripps Interactive Newspapers Group
  • Headquarters:
    20777 West 10 Mile Road P.O. Box 789 Southfield, MI 48037 United States
  • Office Locations:
    Southfield, MI
  • 51-200 employees
Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Linear TV, Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Detroit news, weather, sports from 7 Action News and WXYZ-TV Channel 7 (ABC)
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Gaming, Government & Politics, Health & Beauty, Sports, Technology, Travel & Leisure
  • Key Differentiator
    WXYZ-TV, an ABC affiliate, serves the nine-county Detroit market area—reaching more than 1.9 million homes each week. Additionally, Channel 7 has international reach and can be seen throughout South America and the Caribbean through its carriage via Cancom Satelite System.
  • Owned / Operated Properties
    wxyz.com, tv20detroit.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Steve Kopicki
Director of Sales
(248) 827-9207
Beth Handelong
National Sales Manager
Site Traffic
  • 35726 Global Rank
  • 6565
    United States
  • 2.64M Estimated Visits
Traffic Sources
  • Direct
    36.00%
  • Search
    31.32%
  • Social
    23.32%
  • Referrals
    6.35%
  • Mail
    2.93%
  • Display
    0.08%
Geography Breakdown
  • United States
    92.36%
  • Canada
    2.47%
  • United Kingdom
    0.64%
  • Mexico
    0.40%
  • Australia
    0.30%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • India
  • Pakistan
  • United Kingdom
  • United States
Email / Social Data
  • 306k
    Facebook fans
  • 202k
    Twitter followers
  • 8k
    Instagram followers
Desktop Display
  • 686k display total monthly uniques
  • 3.35M display total monthly impressions
Mobile Display
  • 1.71M mobile total monthly uniques
  • 4.76M mobile monthly overall impressions
51%
iOS
49%
Android
Audience Demographics
39% male
61% female
Age
18
10%
18-24
10%
25-34
15%
35-44
25%
45-54
25%
55-64
10%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
15%
$150k+
5%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Online Marketing Manager
Apr 26, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 7abc WXYZ Detroit, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, India, Pakistan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 7abc WXYZ Detroit, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, India, Pakistan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 7abc WXYZ Detroit, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, India, Pakistan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
7abc WXYZ Detroit advertising reaches 2.64M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, India, Pakistan. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on 7abc WXYZ Detroit will allow you to reach consumers in industries or verticals such as Health & Beauty, Travel & Leisure, Technology, Government & Politics, Gaming, Sports, Entertainment.

They are headquartered at 20777 West 10 Mile Road P.O. Box 789 Southfield, MI 48037 United States, and have 13 advertising & marketing contacts listed on Thalamus.