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AARP Media
Bringing Real Possibilities to Life
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About

What we do might surprise you!

AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities.

Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age.

From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Native, Social, Desktop Video
  • CPM
  • Mobile App Publisher, Retargeting, Web Publisher
  • Headline:
    Bringing Real Possibilities to Life
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Health & Beauty, Healthcare, Travel & Leisure
  • Key Differentiator
    TAP INTO A POWERFUL AUDIENCE WITH AARP MEDIA. 50+ Americans account for more than 50% of all consumer spending. Let us deliver your message to an audience seeking solutions to meet their shifting wants and needs.
  • Owned / Operated Properties
    aarp.net, aarplist.com, 2011council.com, 2011council.org, aaarp.com, lifetuner.org, andrusfoundation.org, aarpmarketplace, aarpdriver.com, aarpprivileges.com, aarpmarket.com, aarpmembership.com, aarphotels.com, aarpservicesinc.com, aarpworking.org, aarploantolearn.net, aarpjobs.org, aarpjobs.com
  • Targeting

    Contextual, Demographic, Behavioral, Geographic, Retargeting, Frequency Cap. Channels: Homepage, Entertainment, Food, Games, Health, Home and Family, Money, Politics and Society, Travel, Work.

  • Data Partners
    Krux
Site Traffic
  • 0 Global Rank
  • 0
  • 28.3 K Estimated Visits
Traffic Sources
  • Search
    67.88%
  • Social
    25.82%
  • Direct
    6.30%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 1,749
23
Links In Count 7,950
United States Rank 438
26
United States Page Views 85.5%
2.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.4 Avg. Rating
  • 598 Total reviews
  • App Url: https://itunes.apple.com/app/aarp/id394286729
  • App Support: http://now.aarp.org/faq.html
  • Genre: Lifestyle
  • Bundle ID: org.aarp.AARPNewsApp
  • App Size: 105 M
  • Version: 3.28.1
  • Release Date: September 29th, 2010
  • Update Date: June 2nd, 2021

Description:

Start using your digital membership card from day one by downloading AARP Now. As a member, you can access your digital card anytime from the My AARP tab and join/renew with a tap. The app also gives you access to relevant news stories, local events, and nearby member benefits, including limited time member offers. Also, get a first look at AARP Rewards (beta) and sync to the Health app or your favorite fitness tracker to earn points.

Make the most of your membership by downloading AARP Now today!

DIGITAL CARD/MEMBERSHIP
Get instant access to your digital membership card, join AARP, or renew in seconds. Plus, manage your account, wherever you are.

NEWS
Catch up on the latest news in just a few minutes; the AARP Now App features daily stories written with you and your mobile lifestyle in mind.

EVENTS
Explore hundreds of nearby events, from career workshops and movie showings to kid-friendly events, and quickly register for them right from the app.

MEMBER DISCOUNTS
Search for benefits and discounts in your neighborhood. Offers are added monthly.

NOTIFICATIONS
Set push notification reminders for upcoming events or when deals you’ve saved are nearby. Reminders can easily be managed in settings.

AARP REWARDS

Get more from the app with the AARP Rewards program, now part of AARP Now! Earn Rewards points for downloading AARP Now and sync your favorite fitness tracker or Apple® Health app to Rewards in the app to get even more points for steps, swimming, and cycling.

NOT AN AARP MEMBER?
Not a problem. Non-members can still use the app and learn more about how AARP is protecting and improving the lives of the 50 plus.

If there are AARP services or information you are unable to find in the app, we encourage you to visit aarp.org on your mobile phone to access them on the go!

Daily Downloads Apr 01 - 30, 2024

Sort by

Hal Mueller

May 11, 2021

Poor Adaptivity

Really? No rotation sensitivity? No dynamic type, so I can’t change the font size? This is a joke.

Medstermister

May 07, 2021

Important For All

Reliable and informative!

resources AARP

May 05, 2021

Review

I have been looking for information that is resourceful. That is what you have. I’m enjoying the experience.

Mike Kanarek

May 05, 2021

Not blown away yet, only 3 stars worth of savings

Not blown away yet, only 3 stars worth of savings. Feels like a lot of coupon clipping; of course it adds up, but my time is worth more than this.

Shoshorongo

Apr 27, 2021

Inaccessible

This Cannot log in. Password is correct but not being able to log in. Also, created a new password and still not able to log in. This is troubling since we are seniors. It's bad enough having web masters forgetting that there are those of us blind, seniors, or having other challenges to have to not be able to log onto a site as this.

5soccermom

Apr 25, 2021

Booking

Not very friendly very difficult to find and or search for discounts or places
Show More
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.42%
  • Standard
    83.95%
  • Direct
    15.63%
Ads Seen Recently
4,003
Latest Advertisers
Advertiser Ranking
Longest Running Ad
AARP Media
Device
Desktop
Dimensions
other
Dates Active
Aug 07, 2018 to Aug 05, 2020
AARP Media
Device
Desktop
Dimensions
300x250
Dates Active
Jan 02, 2021 to Jun 03, 2021
AARP Media
Device
Mobile
Dimensions
320x50
Dates Active
Oct 21, 2019 to Apr 13, 2021
AARP Media
Device
Desktop
Dimensions
728x90
Dates Active
Jan 18, 2020 to Jun 03, 2021
AARP Media
Device
Desktop
Dimensions
300x250
Dates Active
May 01, 2021 to May 31, 2021
AARP Media
Device
Desktop
Dimensions
300x600
Dates Active
May 01, 2021 to May 31, 2021
AARP Media
Device
Desktop
Dimensions
other
Dates Active
Feb 06, 2021 to Feb 11, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
indexexchange.com
direct
187221
liveintent.com
direct
437
openx.com
direct
539202701
6a698e2ec38604c6
indexexchange.com
direct
185640
rubiconproject.com
direct
13236
0bfd66d529a55807
indexexchange.com
reseller
183697
50b1c356f2c5c8fc
rubiconproject.com
reseller
15886
appnexus.com
reseller
1548
openx.com
reseller
537149552
criteo.com
direct
78692
google.com
direct
pub-6707186674978307
f08c47fec0942fa0
AARP Media advertising reaches 40.4M visitors across desktop and mobile web, in countries such as United States, Canada, Mexico, United Kingdom, Spain. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Native, Social, Video Advertising on AARP Media will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Health & Beauty, Travel & Leisure, Healthcare; you can target them with parameters such as: Contextual, Demographic, Behavioral, Geographic, Retargeting, Frequency Cap. Channels: Homepage, Entertainment, Food, Games, Health, Home and Family, Money, Politics and Society, Travel, Work..

They are headquartered at United States, and have 207 advertising & marketing contacts listed on Kochava. According to their Ads.txt, AARP Media inventory partners include: indexexchange.com, liveintent.com, openx.com, rubiconproject.com, appnexus.com, criteo.com, google.com.

AARP Media works with Advertising technology companies such as LucidMedia, Bizo, Flashtalking, Zenovia, Adap.TV, The Trade Desk, Commission Junction, Facebook Exchange FBX, Chango, DoubleClick Mobile, Turn, AOL-Time Warner Online Advertising, Aggregate Knowledge, Undertone, Videology, Adify, Accuen, Integral Ad Science, PulsePoint, Criteo, Burst Media, Specific Media, AdJug, DemDex, Collective Media, BridgeTrack, Advertising.com, Yield Manager, Rocket Fuel, AppNexus, Conversant, Evidon, Yahoo Publisher Network, Mediaplex, Rubicon Project, Openads/OpenX, AdMeld, Pubmatic, BlueKai, eXelate, Neustar AdAdvisor, ContextWeb, Improve Digital, Index Exchange, Resonate Insights, Atlas, Dstillery, Real Media Group, Google Adsense, Brilig, 247 Media, Open AdStream, Media Innovation Group, Outbrain, DoubleClick.Net, DoubleVerify, Twitter Ads, Google Remarketing, Facebook Custom Audiences, Taboola, AppNexus Segment Pixel, Ezakus, BlueKai DMP, AdRoll, DoubleClick Bid Manager, Nativo, Jivox, BrightRoll, SpotXchange, Criteo Publisher Marketplace, Adobe Audience Manager Sync, LinkedIn Ads, SiteScout, LiveIntent, IponWeb BidSwitch, Movable Ink, Yahoo Small Business, adingo, Google Direct, OpenX Reseller, AppNexus Reseller, Ads.txt, Criteo Direct, RubiconProject Direct, OpenX Direct, RubiconProject Reseller, Header Tag by Index Exchange, Google Publisher Tag, Google Inteactive Media Ads, Celtra, LiveIntent Direct, IndexExchange Reseller, IndexExchange Direct, Tapad, Drawbridge, Yahoo Ad Sync, VINDICO, X Plus One, TripleLift, Eyeota, Tail Target, Adbrain, Intimate Merger, Crosswise, Falk Realtime, StickyAds TV, Teads, Simpli.fi, GetIntent, Vidible, Innovid, Google AdSense Integrator, Google Reseller, ORC International Direct, Adobe Audience Manager, Avocet, RhythmOne Direct, Amazon Associates, Amazon Ad System, Blis, RUN Ads, Beeswax, Media.net, MaxPoint Interactive, PubMatic Direct, StackAdapt, Ad Lightning, Outbrain Pixel, iSpot.tv, Microsoft Advertising, Blue Lithium, FLoC, The MediaGrid Direct, Adform, Google AdSense Custom Search Ads.
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Alternatives & Competitors
Recently Searched Pages
Recent AARP Media Tweets
Recent AARP Media Tweets
Recent AARP Media Blog Posts
AARP Media Categories
Last Updated 4/16/24
AARP Media advertising reaches 40.4M visitors across desktop and mobile web, in countries such as United States, Canada, Mexico, United Kingdom, Spain. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Native, Social, Video Advertising on AARP Media will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Health & Beauty, Travel & Leisure, Healthcare; you can target them with parameters such as: Contextual, Demographic, Behavioral, Geographic, Retargeting, Frequency Cap. Channels: Homepage, Entertainment, Food, Games, Health, Home and Family, Money, Politics and Society, Travel, Work..

They are headquartered at United States, and have 207 advertising & marketing contacts listed on Kochava. According to their Ads.txt, AARP Media inventory partners include: indexexchange.com, liveintent.com, openx.com, rubiconproject.com, appnexus.com, criteo.com, google.com.

AARP Media works with Advertising technology companies such as LucidMedia, Bizo, Flashtalking, Zenovia, Adap.TV, The Trade Desk, Commission Junction, Facebook Exchange FBX, Chango, DoubleClick Mobile, Turn, AOL-Time Warner Online Advertising, Aggregate Knowledge, Undertone, Videology, Adify, Accuen, Integral Ad Science, PulsePoint, Criteo, Burst Media, Specific Media, AdJug, DemDex, Collective Media, BridgeTrack, Advertising.com, Yield Manager, Rocket Fuel, AppNexus, Conversant, Evidon, Yahoo Publisher Network, Mediaplex, Rubicon Project, Openads/OpenX, AdMeld, Pubmatic, BlueKai, eXelate, Neustar AdAdvisor, ContextWeb, Improve Digital, Index Exchange, Resonate Insights, Atlas, Dstillery, Real Media Group, Google Adsense, Brilig, 247 Media, Open AdStream, Media Innovation Group, Outbrain, DoubleClick.Net, DoubleVerify, Twitter Ads, Google Remarketing, Facebook Custom Audiences, Taboola, AppNexus Segment Pixel, Ezakus, BlueKai DMP, AdRoll, DoubleClick Bid Manager, Nativo, Jivox, BrightRoll, SpotXchange, Criteo Publisher Marketplace, Adobe Audience Manager Sync, LinkedIn Ads, SiteScout, LiveIntent, IponWeb BidSwitch, Movable Ink, Yahoo Small Business, adingo, Google Direct, OpenX Reseller, AppNexus Reseller, Ads.txt, Criteo Direct, RubiconProject Direct, OpenX Direct, RubiconProject Reseller, Header Tag by Index Exchange, Google Publisher Tag, Google Inteactive Media Ads, Celtra, LiveIntent Direct, IndexExchange Reseller, IndexExchange Direct, Tapad, Drawbridge, Yahoo Ad Sync, VINDICO, X Plus One, TripleLift, Eyeota, Tail Target, Adbrain, Intimate Merger, Crosswise, Falk Realtime, StickyAds TV, Teads, Simpli.fi, GetIntent, Vidible, Innovid, Google AdSense Integrator, Google Reseller, ORC International Direct, Adobe Audience Manager, Avocet, RhythmOne Direct, Amazon Associates, Amazon Ad System, Blis, RUN Ads, Beeswax, Media.net, MaxPoint Interactive, PubMatic Direct, StackAdapt, Ad Lightning, Outbrain Pixel, iSpot.tv, Microsoft Advertising, Blue Lithium, FLoC, The MediaGrid Direct, Adform, Google AdSense Custom Search Ads.