ABS-CBN-Advertising-Reviews-Pricing

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses.ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN’s strength in content production and distribution.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Linear TV
  • Desktop Display, Desktop Video, Mobile Display, Linear TV
  • CPM
  • Web Publisher
  • Headline:
    Publisher: ABS-CBN | Welcome Kapamilya!
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    ABS-CBN is a major commercial television network in the Philippines. It is the oldest and the leading television network in the country. It is a unit of the media conglomerate ABS-CBN Corporation. It was launched on October 23, 1953 as Alto Broadcasting System and is among the first commercial television networks in Asia Its headquarters is in Quezon City with regional offices and news bureaus in over 25 provincial areas throughout the country.The flagship television station of ABS-CBN in Metro Manila is DWWX-TV (VHF channel 2) while provincially, the network operates through its Regional Network Group of 25 originating stations, 38 relay stations and 8 affiliate television stations. Its programming is also available outside the Philippines as The Filipino Channel.
  • Owned / Operated Properties
    abs-cbn.com, iwantv.com.ph
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Denny Munoz
Philippines
Sales Head
phillip cu unjieng
Philippines
sales head
Melvin Oliver Untalasco
Region V - Bicol, Philippines
Account Executive
Site Traffic
  • 1942 Global Rank
  • 16
    Philippines
  • 46.5M Estimated Visits
Traffic Sources
  • Direct
    30.62%
  • Search
    30.13%
  • Social
    29.93%
  • Referrals
    8.72%
  • Mail
    0.53%
  • Display
    0.07%
Geography Breakdown
  • Philippines
    71.18%
  • United States
    9.23%
  • Canada
    2.23%
  • United Arab Emirates
    1.81%
  • Saudi Arabia
    1.52%
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Network Data
Reviews
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ABS-CBN, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Philippines, United States, Canada, United Arab Emirates, Saudi Arabia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ABS-CBN, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Philippines, United States, Canada, United Arab Emirates, Saudi Arabia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ABS-CBN, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Philippines, United States, Canada, United Arab Emirates, Saudi Arabia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
ABS-CBN advertising reaches 46.5M visitors across desktop and mobile web, in countries such as Philippines, United States, Canada, United Arab Emirates, Saudi Arabia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on ABS-CBN will allow you to reach consumers in industries or verticals such as Entertainment.

They are headquartered at Mother Ignacia Street,Sgt. E.A. Esguerra Avenue Corner Quezon City, 1100 Philippines, and have 385 advertising & marketing contacts listed on Thalamus.