Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.

  • Company Name:
    Adelphic Mobile
  • Parent Company Name:
    Viant - Time Inc
  • Headquarters:
    Waltham , Massachusetts
  • Office Locations:
    HQ: Waltham.
  • 51-200 employees
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Mobile Display
  • Ad Network, Demand Side Platform
  • Headline:
    Cross-Channel DSP
  • Industries
    Technology, Mobile App Installs
  • Key Differentiator
    Our platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers.Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. That gives marketers the power to deliver precise communications resulting in meaningful interaction, dialog and transactions.
  • Owned / Operated Properties
  • Targeting

    Behavior, Demographic (Age, Gender, HHI), Context, Content, Location (Lat/Long, Zip Code, Wi-Fi), Device (Carrier, Manufacturer, Age of Device, OS)

  • Data Partners
    Evidon, Factual, Placed, |X|, Neustar, datalogix, Bluekai, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    C3 Metrics, Adometry
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, Medialets, Doubleclick, Mixpo, Atlas, Phluant, Celtra, Flite, Mediamind, Pointroll, Crisp
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, AppsFlyer, AdJust, Flurry
Vinh Le
Greater New York City Area
Senior Programmatic Account Strategist
Jamie Omstrom
Greater New York City Area
Account Executive
Jose Angel Hernandez
Greater Boston Area
Ad Ops Specialist
Site Traffic
  • 1166682 Global Rank
  • 484534
    United States
  • 37.6k Estimated Visits
Traffic Sources
  • Direct
  • Search
  • Referrals
  • Mail
  • Social
  • Display
Geography Breakdown
  • United States
  • Canada
  • Germany
  • India
  • Hong Kong
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Network Data
Country Breakdown
  • United States
2 out of 5 stars
Agency Media Planner
Oct 17, 2014
Mobile display, programmatic, user acquisition
$0.15 CPC
Adelphic, I ran with them for an app user acquisition campaign. They performed pretty well, but their product is confusing. Every time we talked about their product I felt more confused, they just kept talking in circles and saying buzz words. I was unable to figure out what made them diffeent or unique in the space.
Name SIZE modified
2.99 MB Dec 08, 2015 09:41 PM
Adelphic Mobile advertising reaches 37.6k visitors across desktop and mobile web, in countries such as United States, Canada, Germany, India, Hong Kong. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Adelphic Mobile will allow you to reach consumers in industries or verticals such as Mobile App Installs, Technology; you can target them with parameters such as: Behavior, Demographic (Age, Gender, HHI), Context, Content, Location (Lat/Long, Zip Code, Wi-Fi), Device (Carrier, Manufacturer, Age of Device, OS).

They are headquartered at Waltham , Massachusetts, and have 32 advertising & marketing contacts listed on Thalamus.