AdTruth empowers the world’s most progressive brands to identify, link and engage audiences across all digital touch points, enabling a true, consolidated and actionable consumer view while adhering to consumer privacy standards globally. The entire digital marketing ecosystem benefits from leveraging AdTruth’s technology, which provides digital identification resolution to expand cross-device reach, reconcile overlapping audiences, and more precisely measure marketing programs, all while protecting data assets and ultimately increasing ROI. AdTruth is an Experian company and serves as the digital media division of 41st Parameter.
- Company Name:AdTruth
- Parent Company Name:acquired by Experian
Desktop Display, Social
Ad Technology Provider
- Headline:Device Recognition Technology
- Key DifferentiatorWhat is AdTruthAs current advertising technologies such as cookies and unique device identifiers (such as UDID) lose their effectiveness and are being scrutinized for their consumer privacy compliance – AdTruth’s trusted device recognition technology proves to be both effective and consumer friendly across both desktop and mobile web and apps.AdTruth allows premium advertisers and publishers to maintain user anonymity while collecting the intelligence they need to drive performance and reach their target users – the best of both worlds. AdTruth is a foundational tool that works with your existing technology to identify, target and track users across mobile web and app while upholding consumer privacy and choice. Digital marketers can now recognize more returning devices than cookies while extending the visibility and transparency regardless of web or mobile platform.AdTruth fills the gap where cookies do not perform, resulting in a more intelligent online experience for both the digital consumer and marketer.
- Owned / Operated Propertiesadtruth.com
Advertising on AdTruth will allow you to reach consumers in industries or verticals such as .
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