Alltop-Advertising-Reviews-Pricing

Nononina is the company that owns Alltop. It is “two guys and a gal” in a garage—or more accurately, one guy in home office (Will Mayall), one gal on a kitchen table (Kathryn Henkens), and one Guy in United 2B (Guy Kawasaki). They’ve been working together since the previous century and are still friends.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    The top stories
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports, Technology
  • Key Differentiator
    The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you. You may wonder how Alltop is different from a search engine. A search engine is good to answer a question like, “How many people live in China?” However, it has a much harder time answering the question, “What’s happening in China?” That’s the kind of question that we answer. We do this by collecting the headlines of the latest stories from the best sites and blogs that cover a topic. We group these collections — “aggregations” — into individual web pages. Then we display the five most recent headlines of the information sources as well as their first paragraph. Our topics run from adoption to zoology with photography, food, science, religion, celebrities, fashion, gaming, sports, politics, automobiles, Macintosh, and hundreds of other subjects along the way. You can think of Alltop as the “online magazine rack” of the web. We’ve subscribed to thousands of sources to provide “aggregation without aggravation.” To be clear, Alltop pages are starting points—they are not destinations per se. Ultimately, our goal is to enhance your online reading by displaying stories from sources that you’re already visiting plus helping you discover sources that you didn’t know existed. Here’s how some other people have explained Alltop. First, Dan Roam, author of Back of the Napkin: Solving Problems with Pictures, used these two pictures to explain Alltop vis-à-vis Google. Second, read the review by Sarah Perez in ReadWriteWeb. In a nutshell, Alltop is an information filter to help you find your nuggets of gold.
  • Owned / Operated Properties
    alltop.com
  • Targeting

    Autism to Zoology with Celebrities, Food, Shopping, Science, Psychology, Wine, Baseball, and Politics

Site Traffic
  • 151538 Global Rank
  • 62920
    United States
  • 664k Estimated Visits
Traffic Sources
  • Direct
    62.84%
  • Search
    20.81%
  • Referrals
    8.38%
  • Social
    7.48%
  • Mail
    0.43%
  • Display
    0.06%
Geography Breakdown
  • United States
    53.89%
  • India
    5.40%
  • United Kingdom
    5.26%
  • Canada
    3.87%
  • Spain
    2.34%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • India
  • Indonesia
  • United States
  • United Kingdom
Email / Social Data
  • 7k
    Facebook fans
  • 52k
    Twitter followers
Desktop Display
  • 803k display total monthly uniques
  • 1.36M display total monthly impressions
Mobile Display
  • 305k mobile total monthly uniques
  • 548k mobile monthly overall impressions
73%
iOS
27%
Android
61%
Phone
39%
Tablet
Audience Demographics
60% male
40% female
Age
18
10%
18-24
5%
25-34
15%
35-44
20%
45-54
25%
55-64
20%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Alltop, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Canada, Spain, Indonesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Alltop, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Canada, Spain, Indonesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Alltop, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Canada, Spain, Indonesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Alltop advertising reaches 664k visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada, Spain, Indonesia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Alltop will allow you to reach consumers in industries or verticals such as Sports, Technology, Government & Politics; you can target them with parameters such as: Autism to Zoology with Celebrities, Food, Shopping, Science, Psychology, Wine, Baseball, and Politics.

They have 3 advertising & marketing contacts listed on Thalamus.