AllTrails helps people explore the outdoors with detailed trail maps, photos, and reviews crowdsourced from a community of 3 million registered hikers, mountain bikers and trail runners. We have the #1 Outdoors apps for iOS & Android with more than 3M mobile downloads and reach 15 million people each year through alltrails.com.

  • Company Name:
    AllTrails
  • Headquarters:
    111 Pine Street San Francisco, CA 94111 United States
  • Office Locations:
    California
  • 1-10 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Outdoor Guides | Hiking, Camping, Trail Running, Dog Friendly Trails
  • Self / Managed Service:
    Managed Service
  • Industries
    Mobile App Installs, Travel & Leisure
  • Key Differentiator
    Web Traffic 5 million visitors each year 50,000 daily unique visitors Explosive 300% traffic growth YoY Mobile Traffic #1 Outdoor App on Android & iPhone 500,000 sessions each month 100,000 downloads each month Affluent 36% make over $100,000 2 out of 3 make over $60,000 22% have post-graduate degrees Active 50,000 daily unique visitors 21,000 hours spent on site each month 2.1 million miles logged (84x around Earth) Engaged #1 Outdoor App on Android & iPhone 1.1 million monthly visitors 50,000 people join each month Educated 46% College Graduates 22% Grad School
  • Owned / Operated Properties
    alltrails.com, everytrail.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 24414 Global Rank
  • 4511
    United States
  • 2.07M Estimated Visits
Traffic Sources
  • Search
    76.76%
  • Direct
    17.81%
  • Referrals
    2.62%
  • Social
    2.09%
  • Mail
    0.71%
  • Display
    0.00%
Geography Breakdown
  • United States
    90.57%
  • Canada
    3.11%
  • Germany
    0.51%
  • India
    0.47%
  • United Kingdom
    0.47%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Desktop Display
  • 605k display total monthly uniques
  • 837k display total monthly impressions
Mobile Display
  • 848k mobile total monthly uniques
  • 1.2M mobile monthly overall impressions
67%
iOS
33%
Android
Education
No College
35%
College
45%
Grad School
20%
Reviews
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AllTrails, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, India, United Kingdom, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AllTrails, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, India, United Kingdom, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AllTrails, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Germany, India, United Kingdom, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Email
Email Deliver your message to 500,000+ member inboxes Write featured article Sponsor regular newsletter Send dedicated email
Interstitials
Interstitials Own an entire page to drive awareness or have users fill-out forms 900x450 Pre-fill form fields Directly POST submissions
Mobile
Mobile Reach users on the #1 Outdoors App 320x50 banner 320x480
Premium Display
Premium Display 728x90 horizontal 300x250 horizontal 160x600 vertical Site take-overs available
Leaderboard
Leaderboard Access a unique placement available only to select advertisers 990x50 banner Above the fold
Brandwrap
Wrap our site for a unique branding opportunity
About
Exclusive pro features
Follow along on the trail
Your guide to the outdoors
AllTrails advertising reaches 2.07M visitors across desktop and mobile web, in countries such as United States, Canada, Germany, India, United Kingdom, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on AllTrails will allow you to reach consumers in industries or verticals such as Mobile App Installs, Travel & Leisure.

They are headquartered at 111 Pine Street San Francisco, CA 94111 United States, and have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, AllTrails inventory partners include: google.com, sovrn.com, lijit.com, conversantmedia.com, appnexus.com, pubmatic.com, lkqd.net, lkqd.com, advertising.com, smartadserver.com, springserve.com, fyber.com, pulsepoint.com, freewheel.tv, brightcom.com, openx.com, contextweb.com, synacor.com, 33across.com, districtm.io, tremorhub.com, admixer.net, adform.com, spotxchange.com, spotx.tv, atemda.com, adtech.com, aolcloud.net, rubiconproject.com, adfrontiers.com, indexexchange.com, amazon.com, criteo.com.