Allure-Media-Advertising-Reviews-Pricing

Making impressions, not just serving them.

We partner with some of the world’s largest media brands and bring them to Australia, because we believe partnering with advanced, inspiring, entrepreneurial and smart opinion leaders and influencers is the embodiment of a next generation media company.

Located in both Sydney and Melbourne, Allure Media employs both a local and global network of award-winning journalists and creative specialists. We call them our Creative Congress. We also deliver operating, strategic and commercial support to our global brand partners; providing an unparalleled advantage over competitors.

We’re a people-focused organisation. We have a set of values that drive what we do, how we do it and who we hire. We believe diverse groups of people make smarter decisions, and we consider our culture to be world-class.

  • Company Name:
    Allure Media
  • Headquarters:
    Level 4 71 Macquarie St Sydney, NSW 2000 Australia
  • Office Locations:
    Sydney, Melbourne, Perth, Brisbane, Singapore, New Zealand
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, eCommerce, Health & Beauty, Retail, Travel & Leisure
  • Key Differentiator
    Allure delivers operating, strategic and commercial support to our global brand partners and their creatives, in turn, providing an unparalleled advantage over competitors. With 50% of Australians either being born overseas or having a parent who was born overseas, we are a migrant nation with an insatiable appetite for global content. Allure’s global content offering is key to our local audience.
  • Owned / Operated Properties
    popsugar.com.au, shopstyledevau.com, businessinsider.com.au, gizmodo.com.au, kotaku.com.au, lifehacker.com.au, byrdie.com.au, mydomain.com.au, whowhatwear.com.au
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Mel Ho
Sydney, Australia
Partnerships Campaign Manager
Rena Phuah
San Francisco Bay Area
Ad Product Specialist
Tiffany Roma
Sydney, Australia
Campaign Manager
Site Traffic
  • 17080 Global Rank
  • 241
    Australia
  • 7.32M Estimated Visits
Traffic Sources
  • Search
    55.14%
  • Direct
    29.07%
  • Referrals
    8.34%
  • Social
    6.50%
  • Mail
    0.79%
  • Display
    0.16%
Geography Breakdown
  • Australia
    66.34%
  • United States
    9.34%
  • New Zealand
    6.07%
  • United Kingdom
    2.33%
  • Canada
    1.66%
Powered by Similar web
Network Data
Email / Social Data
  • 500
    Twitter followers
Reviews
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Allure Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Allure Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Allure Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Mobile Sushi Train
The mobile Sushi Train houses content or products on a rotating carousel that can be moved left and right with a swipe of a finger.
Mobile Filmstrip
The Mobile Filmstrip is a HTML5 mobile rich media ad unit that expands from a 320 x 50 mobile banner. The expanded filmstrip panel has five different "slides" allowing for creative story-telling in...
Mobile Pull
The Mobile Pull is a HTML5 mobile rich media ad unit that expands when "pulled" by the user from a 320 x 50 ad unit to the full screen of the mobile device. The expanded panel allows a user to inte...
Mobile Adhesion Banner
A standard 320 x 50 mobile banner that adhered to the bottom of the screen, even on scroll – offering maximum presence. Offers expand to full screen for multiple functionality (i.e. video, galleries)
Mobile Leaderboard
Maximise reach by capturing our engaged readers on-the-go with the mobile banner. Appearing in the content river, mobile banners command attention whilst seamlessly sitting alongside content.
Mobile MREC
Maximise reach by capturing our engaged readers on-the-go with the mobile MREC. Appearing in the content river as well as in articles, mobile MRECs command attention whilst seamlessly sitting along...
EDM Leaderboard
Communicate with our most loyal and engaged readers through our EDM. A simple banner sitting alongside our key content offers subtle alignment and credible association.
EDM MREC
Communicate with our most loyal and engaged readers through our EDM. A simple MREC sitting alongside our key content offers subtle alignment and credible association.
Teads
Teads TV is an innovative, view-to-play, skippable format that positions video advertising within the heart of editorial content. Viewable by design, the format launches when in view on the screen,...
Mobile Tap to Full Screen
Capture and engage readers on the go with expanding mobile banners. This 320 x 50 banner appears above or within the content river. Scrolls with the page and taps to fill screen – which then offers...
Mobile OTP
The Mobile Over The Page (OTP) ad is an auto-initiated rich media ad type executed in a HTML5 environment. Upon completion of the page-load, a 300x250px OTP displays on top of a "Lightbox" style se...
Slider
The 300 x 250 expanding rich media ad unit that sits in the right hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.
Super MREC
Engage users within a trusted environment, rather than sending them elsewhere. Utilising the existing 300 x 250 ad slot, this large expanding version can reach 954 x 600 when initiated.
Cascade
Commanding huge real estate on site, the cascade is a HTML5 970 x 250 rich media ad unit that sits between the nav bar and content. The cascade is an expanding ad unit and gives advertisers the fle...
Filmstrip
The filmstrip is a HTML5 300 x 600 rich media ad unit that sits on the right site of the page, in the sidebar navigation. The filmstrip has five different "slides" allowing for creative story-telli...
Expandable Half Page
The 300 x 600 expanding rich media ad unit that sits in the right hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.
Expandable MREC
The 300 x 250 expanding rich media ad unit that sits in the right hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.
Expandable Leaderboard
The 728 x 90 expanding rich media ad unit that sits in between the nav bar and site content. This unit reacts when engaged with to really grab attention, and engage readers.
Skin Panels (WhoWhatWear, Byrdie, MyDomaine)
A fixed-position high impact creative. This position ensures that the skin panels are always visible to users as they scroll down the page. The skin panels are an important element of takeovers. Sa...
Fireplace Skin (Business Insider, POPSUGAR, Gizmodo, Lifehacker, Kotaku)
A fixed-position high impact creative. This position ensures that the skins are always visible to users as they scroll down the page. Fireplace creative is an important element of takeovers. Safe z...
Expandable Billboard
For maximum impact, the 970 x 250 ad unit sits between nav bar and content. Upon interaction expands to a huge size, overlaying site content.
Billboard
Commanding huge real estate on site, the 970 x 250 rich media ad unit sits between the nav bar and content. This unit grabs commands attention and can include engaging content such as video.
Super Leaderboard
The 970 x 90 standard or rich media ad unit that sits in between the nav bar and site content.
Gallery Interstitial
The 550 x 550 standard or rich media ad unit that sits within galleries across POPSUGAR. Uniquely sized and placed, this unit has real standout.
Brought To You By
The 229 x 40 standard branding image that appears in the header of category pages when being bought as part of a takeover.
Half Page
The 300 x 600 standard or rich media ad unit sits on the right site of the page, in the sidebar navigation.
MREC
The 300 x 250 standard or rich media ad unit that sits on the right site of the page, in the sidebar navigation.
Leaderboard
The 728 x 90 standard or rich media ad unit that sits in between the nav bar and site content.
Allure Media advertising reaches 7.32M visitors across desktop and mobile web, in countries such as United States, New Zealand, United Kingdom, Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Allure Media will allow you to reach consumers in industries or verticals such as Health & Beauty, Retail, eCommerce, Travel & Leisure, Clothing & Fashion.

They are headquartered at Level 4 71 Macquarie St Sydney, NSW 2000 Australia, and have 34 advertising & marketing contacts listed on Thalamus.