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Publisher: Vida Primo - The Best of Latin Music Videos and Artists!
Desktop Display

Primo Media is a global media company that provides advertisers access to an exploding marketplace of US and Latin American Millennials as they consume the hottest content in the young Hispanic culture.

Through contracts with 75+ of the hottest Latin Rhythm artists, VidaPrimo is one of the largest Latin Music MCNs with presence across YouTube and VidaPrimo.com. With 60mm+ monthly views in the US and over 400mm across Latin America, VidaPrimo reaches 25% of US based Hispanic Millennials and an average of 20% of Millennials in Latin American countries.

The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials and connects them with brands through high quality instream videos opportunities in front of premium content. Additionally, VidaPrimo offers display, creative product integration, custom video and activation opportunities.

  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Vida Primo - The Best of Latin Music Videos and Artists!
  • Key Differentiator
    Primo provides access to an exploding marketplace of Latin Millennials when they are consuming the hottest content in the young Hispanic culture - Artists like Daddy Yankee, Farruko, and Plan B. How do we do this? Primo has partnered with Adshare, a leading multi-channel network on YouTube. Over 60 of the top Latin Artists have enlisted Adshare to represent and manage their music and video content on YouTube. Primo helps brands align with this great content, the artists, and their audiences. We meet and speak regularly with the Artists and their business managers about advertising partnerships. This close access plus YouTube scale connects brands to the right artist at the right time through custom tailored creative programs. This includes connecting brands with users at the greatest points of social influence: Facebook, Twitter, Instagram - amplified by co-branded artist communication with their social followings. The ad experience is seamless, surrounding new and hot videos, resulting in brand affinity, brand lift, and social resonance! Our comprehensive advertising programs connect brands with Latin Millennials, converting them into lifelong brand advocates. One of our best products is Hot Picks. We identify the next big track release before it hits the market. Some recent videos have hit 5mm views and 300k comments within 2 days of debut and 40mm after two months. We get our clients plugged into them early so they can take advantage of that huge initial hit. We discover "hidden gems" and align clients with them in the early stages so they get the full value of the huge initial hit.
  • Owned / Operated Properties
Site Traffic
  • 421748 Global Rank
  • 22374
  • 237k Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Social
  • Referrals
  • Mail
  • Display
Geography Breakdown
  • Venezuela
  • Colombia
  • Chile
  • Spain
  • Mexico
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