Appia-Advertising-Reviews-Pricing

Appia is the leading mobile user acquisition marketplace, delivering mobile app downloads to over 700 million users across 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile solutions for developers, publishers and advertisers.

Appia is headquartered in Durham, NC.

  • Company Name:
    Appia
  • Parent Company Name:
    Mandalay Digital
  • Headquarters:
    320 Blackwell St 3rd Floor Durham, NC 27701 United States of America
  • Office Locations:
    HQ: Durham, NC & San Francisco, CA
  • 51-200 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPI
  • Ad Network
  • Headline:
    Mobile Ad Network: Proprietary ad serving with multiple integration methods: SDK, mobile web, and Ad Tags.
  • Industries
    Mobile App Installs
  • Key Differentiator
    Appia is the leading mobile user acquisition network and has delivered more than 90 million app installs for hundreds of advertisers, including 60 of the top 100 grossing apps on the App Store and Google Play. Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue.
  • Owned / Operated Properties
    Appia.com
  • Data Partners
    N/A
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    Kochava, AppsFlyer, MobileAppTracking by TUNE, Flurry, Adjust
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Terry Peters
Madrid Area, Spain
NOC Manager
Chris Matherly
Madrid Area, Spain
VP Advertising Operations
Lindsey Ingram
Madrid Area, Spain
Advertising Account Manager
Site Traffic
  • 12940 Global Rank
  • 24693
    United States
  • 11.4M Estimated Visits
Traffic Sources
  • Direct
    82.71%
  • Referrals
    17.29%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    83.29%
  • China
    11.06%
  • Singapore
    3.21%
  • Ukraine
    1.46%
  • Russia
    0.99%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Mobile Display
  • 1B mobile total monthly uniques
Reviews
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Appia, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, China, Singapore, Ukraine, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Appia, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, China, Singapore, Ukraine, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Appia, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, China, Singapore, Ukraine, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
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Creatives
Discovery Ads
Discovery Ads are Appia's proprietary “native ad” formats that allow you to offer ads that seamlessly integrate into the content of your site or app. Discovery Ads are fully customizable to match t...
Interstitial Ads
Interstitial ads engage the user with a full screen experience - allowing the user to engage with the ad or choose "Skip this Advertisement" option. Appia's interstitial ads can be used either in-a...
Banner Ads
We support banner ads for all our Sponsored App campaigns. Ads work in-app or on mobile web. Standard IAB & MMA ad sizes and formats are available. Your ad campaigns can be targeted by country, dev...
App Wall Ads
Appia’s AppWall is a targeted app discovery tool that can be used in-app or via mobile web. Apps are shown based on rating (4+ stars), country, device, and category to ensure the most relevant apps...
Appia advertising reaches 11.4M visitors across desktop and mobile web, in countries such as United States, China, Singapore, Ukraine, Russia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Appia will allow you to reach consumers in industries or verticals such as Mobile App Installs.

They are headquartered at 320 Blackwell St 3rd Floor Durham, NC 27701 United States of America, and have 16 advertising & marketing contacts listed on Thalamus.