AppNexus-Advertising-Reviews-Pricing

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at www.AppNexus.com

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPA, CPC, CPM, Flat Rate
  • Ad Technology Provider, Demand Side Platform, Other
  • Headline:
    Powering the Top Companies on the Open Internet
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Our technology platform simplifies the most sophisticated machine learning and data science capabilities so our customers can power their full potential. What does this mean? It means that digital advertising becomes more predictive and intelligent, connecting billions of impressions to internet users in real-time. It means that content creators can monetize all sources of inventory today, and productize new offerings for revenue streams in the future. It means complete flexibility to start simple and small, yet scale and innovate without limits. And it means, with our open and independent philosophy, you’ll have a trusted partner providing solutions aligned to your best interests, and at a transparent and low cost.
  • Owned / Operated Properties
    mediaglu.net, optimusstats.com, appnexus.com
  • Programmatic Integrations & Publisher / Inventory Partners
    LinkedIn
  • Data Partners
    LiveRamp, Bluekai, Peer39, Crystal Semantics, Brilig, Exelate, Lotame, Proximic, uKnow
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Ryan Christensen
SVP & GM at AppNexus
Lisa Kalscheur
Vice President, Global Marketing at AppNexus
Nigel Gilbert
Vice President Sales, EMEA at AppNexus
Site Traffic
  • 80842 Global Rank
  • 38218
    United States
  • 586k Estimated Visits
Traffic Sources
  • Direct
    47.35%
  • Referrals
    21.66%
  • Search
    16.36%
  • Mail
    9.27%
  • Social
    5.00%
  • Display
    0.35%
Geography Breakdown
  • United States
    36.63%
  • Viet Nam
    11.10%
  • United Kingdom
    4.43%
  • Netherlands
    4.06%
  • Turkey
    3.95%
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Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • France
  • Germany
  • Australia
  • Singapore
Reviews
3 out of 5 stars
Agency Media Planner
Mar 31, 2015
Direct Response, CPM, CPC and CPA
I found the inventory quality control to be lacking but Appnexus is probably the one platform where you can buy programmatic inventory on CPC & even CPA. Again, the quality of traffic may not be as good but if you are not ready to run a CPM campaign and want to play safe, Appnexus might be the platform of choice since it does a very large reach
Files
Creatives
AppNexus advertising reaches 586k visitors across desktop and mobile web, in countries such as United States, Viet Nam, United Kingdom, Netherlands, Turkey, Canada, France, Germany, Australia, Singapore. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on AppNexus will allow you to reach consumers in industries or verticals such as Telecommunications, Food & Beverage, Financial Services, Dating, Entertainment, Healthcare, Retail, Government & Politics, Automotive, Gaming, Consumer Packaged Goods, Education, eCommerce, Clothing & Fashion, Sports, Health & Beauty, Technology, Travel & Leisure, Energy and Utilities, Non-Profit.

They have 200 advertising & marketing contacts listed on Thalamus.