Argus-Observer-Advertising-Reviews-Pricing

The Argus Observer is a direct descendent of a publication called “The Advocate,” originally established Jan. 6, 1897, in Malheur County’s county seat, Vale, Oregon. Partisan in nature, The Advocate supported William Jennings Bryan for president and was owned by E.R. Murray and then W. E. Lees.

Twice in its early history, The Advocate attempted a daily publication. The first attempt took place in 1898 and the second in 1904. Between these attempts, The Advocate was moved from Vale to Ontario in 1899. The name of the paper changed to The Ontario Advocate.

In 1936, Elmo Smith, who would go on to become Oregon’s governor, established The Eastern Oregon Observer. The publication was founded as a shopper but later became a full-fledged newspaper. Eventually Robert E. Pollock and Jessica Longston owned the paper. The Eastern Oregon Observer operated for 11 years before being consolidated with the Ontario Argus.

Bernard Mainwaring and Don Lynch then owned the Ontario Argus. Both publications were printing twice weekly. The subscription lists for both papers were consolidated, and the name of the publication was changed to the Ontario Argus Observer, which ultimately became the Daily Argus Observer and today is known simply as The Argus Observer.

A key turning point in the history of the newspaper occurred in 1968 when Wick Communications bought the Argus Observer. The corporation still owns the paper.

The first Wick publisher of the newspaper was Fran McLean, who managed the publication for more than 30 years. McLean’s successor, Steve Krehl took over in 1998 and retired in 2009. Krehl still serves on the paper as publisher emeritus. In 2009, John Dillon, a Treasure Valley native, was named publisher to replace Krehl.

The newspaper reaches a market in Eastern Oregon and Southwest Idaho consisting of residents living in Malheur County, Oregon and Payette, Adams and Washington counties in Idaho.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Ontario, OR
  • Key Differentiator
    The Argus Observer is a direct descendent of a publication called “The Advocate,” originally established Jan. 6, 1897, in Malheur County’s county seat, Vale, Oregon. Partisan in nature, The Advocate supported William Jennings Bryan for president and was owned by E.R. Murray and then W. E. Lees. Twice in its early history, The Advocate attempted a daily publication. The first attempt took place in 1898 and the second in 1904. Between these attempts, The Advocate was moved from Vale to Ontario in 1899. The name of the paper changed to The Ontario Advocate. In 1936, Elmo Smith, who would go on to become Oregon’s governor, established The Eastern Oregon Observer. The publication was founded as a shopper but later became a full-fledged newspaper. Eventually Robert E. Pollock and Jessica Longston owned the paper. The Eastern Oregon Observer operated for 11 years before being consolidated with the Ontario Argus. Bernard Mainwaring and Don Lynch then owned the Ontario Argus. Both publications were printing twice weekly. The subscription lists for both papers were consolidated, and the name of the publication was changed to the Ontario Argus Observer, which ultimately became the Daily Argus Observer and today is known simply as The Argus Observer. A key turning point in the history of the newspaper occurred in 1968 when Wick Communications bought the Argus Observer. The corporation still owns the paper. The first Wick publisher of the newspaper was Fran McLean, who managed the publication for more than 30 years. McLean’s successor, Steve Krehl took over in 1998 and retired in 2009. Krehl still serves on the paper as publisher emeritus. In 2009, John Dillon, a Treasure Valley native, was named publisher to replace Krehl. The Argus Observer currently has just more than 35 employees. The newspaper reaches a market in Eastern Oregon and Southwest Idaho consisting of residents living in Malheur County, Oregon and Payette, Adams and Washington counties in Idaho. The newspaper publishes Tuesday through Friday and distributes a Sunday edition throughout a three-county region in Oregon and Idaho. Named after mythical creatures from Greek legend — the all-seeing Argus with 100 eyes — the Argus Observer newspaper has remained a viable part of the Malheur and Payette county community for more than a century.
  • Owned / Operated Properties
    argusobserver.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Andy Shimojima
Retail Sales Manager
Site Traffic
  • 508298 Global Rank
  • 112625
    United States
  • 157k Estimated Visits
Traffic Sources
  • Search
    42.00%
  • Direct
    19.75%
  • Social
    19.30%
  • Mail
    13.03%
  • Referrals
    5.91%
  • Display
    0.00%
Geography Breakdown
  • United States
    92.12%
  • Canada
    2.93%
  • Japan
    1.50%
  • Philippines
    0.94%
  • Isle of Man
    0.61%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
  • Italy
  • United Kingdom
  • India
Email / Social Data
  • 3.8k
    Facebook fans
  • 875
    Twitter followers
  • 49
    Instagram followers
Desktop Display
  • 23k display total monthly uniques
  • 158k display total monthly impressions
Mobile Display
  • 43k mobile total monthly uniques
  • 177k mobile monthly overall impressions
43%
iOS
57%
Android
73%
Phone
27%
Tablet
Audience Demographics
42% male
58% female
Age
18
15%
18-24
5%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
10%
Income
$0k-$50k
50%
$50k-$100k
35%
$100k-$150k
10%
$150k+
5%
Education
No College
45%
College
45%
Grad School
10%
Reviews
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Argus Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Japan, Philippines, Isle of Man, Italy, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Argus Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Japan, Philippines, Isle of Man, Italy, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Argus Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Japan, Philippines, Isle of Man, Italy, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Argus Observer advertising reaches 157k visitors across desktop and mobile web, in countries such as United States, Canada, Japan, Philippines, Isle of Man, Italy, United Kingdom, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Argus Observer will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Argus Observer inventory partners include: sovrn.com, lijit.com, gumgum.com, openx.com, pubmatic.com, google.com, t.brand-server.com, appnexus.com, indexexchange.com, liondigitalserving.com, adiply.com, rubiconproject.com, contextweb.com, adtech.com, aolcloud.net, mass2.com, bidfluence.com, sonobi.com, spotx.tv, spotxchange.com, sharethrough.com, tremorhub.com, yieldlab.net, nativeads.com, connatix.com, synacor.com, smaato.com, 33across.com, advertising.com, altitude-arena.com, bidtellect.com, criteo.com, fyber.com, media.net, revcontent.com, taboola.com, districtm.io, aol.com, amazon-adsystem.com, outbrain.com.