Auto-Trader.com-Advertising-Reviews-Pricing

Autotrader, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. Autotrader aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, Autotrader unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. Autotrader is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    New Cars, Used Cars - Find Cars for Sale and Reviews at Autotrader
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive
  • Key Differentiator
    Our mission at AutoTrader.com is to be your ultimate online solution for buying and selling new, certified and used cars. Our site is designed to give you more control of the buying process and make finding a vehicle easier than ever before.Whether you're shopping for a new, certified or used car, our website offers you these benefits:• The largest selection of vehicle inventory from dealers and private sellers• The most comprehensive selection of buying and selling tips• The most complete research and compare tools, including reviews, photos, videos and more• Vehicle pricing, including seller specials and dealer discounts• Safety information and vehicle history reports• Help with finance, insurance and warranty programsNot sure which type of car you want? That’s okay. AutoTrader.com lets you research and compare new, certified and used cars by searching for body type, mileage, price and numerous other criteria. Our Lifestyle Centers allow you to locate vehicles that meet your needs and compare them side by side.AutoTrader.com is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners. We provide the largest selection of vehicles and attract more than 14 million qualified buyers each month.
  • Owned / Operated Properties
    autotrader.com, leitheiser.com, le-auto-center.com, rockandrollautosales.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Carrie J
Greater Seattle Area
inside sales
Jaime Flores
Greater Los Angeles Area
Sales Service Rep
Michelle Patton
Allentown, Pennsylvania Area
sales rep
Site Traffic
  • 1574 Global Rank
  • 297
    United States
  • 32.8M Estimated Visits
Traffic Sources
  • Search
    48.19%
  • Direct
    33.49%
  • Referrals
    12.15%
  • Social
    4.04%
  • Mail
    1.26%
  • Display
    0.86%
Geography Breakdown
  • United States
    88.02%
  • Canada
    1.78%
  • United Kingdom
    1.34%
  • Australia
    0.49%
  • Germany
    0.47%
Powered by Similar web
Network Data
Email / Social Data
  • 1.06M
    Facebook fans
  • 80k
    Twitter followers
Desktop Display
  • 18M display total monthly uniques
  • 38M display total monthly impressions
Audience Demographics
62% male
38% female
Reviews
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Auto Trader.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Auto Trader.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Auto Trader.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Auto Trader.com advertising reaches 32.8M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Auto Trader.com will allow you to reach consumers in industries or verticals such as Automotive.

They are headquartered at 3003 Summit Blvd. Suite 200 Atlanta, GA 30319 United States, and have 567 advertising & marketing contacts listed on Thalamus.