Backcountry-Advertising-Reviews-Pricing

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.

We have deep roots in Utah, and we thrive on the trails and in the mountains surrounding Park City. Our corporate headquarters sits just north of old town Park City and within a quick pedal or a few footsteps of the Wasatch mountains. You can also find us playing at our other company locations in Salt Lake City, UT, Christiansburg, VA, Portland, OR, Costa Rica, and Germany.

Aside from our flagship site, Backcountry.com, we operate three other specialty e-tailers (Competitive Cyclist, Motosport, and Bergfreunde.de) as well as two flash sales sites (Steep & Cheap and Whiskey Militia).

At Backcountry, we value your passions just as much as your work. Much in the way that we seek out the highest performing gear on the planet, we hire the most knowledgeable and experienced employees in the industry.

We offer industry-leading perks to reward a job well done. From a gear discount nearly too-good-to-believe, to boundless opportunities for workday recreation, a flexible time off policy, casual dress code, reimbursement for carpooling, and a killer lineup of local events, the list of perks is nearly endless. In addition to offering industry-leading perks, we have big-company benefits like medical, dental, vision, and disability & life insurance, paid maternity & paternity leave, and 401(k) matching to keep your family healthy and happy.

Check out our job listings: http://www.backcountrycorp.com/#work

  • Company Name:
    Backcountry
  • Parent Company Name:
    Liberty Interactive
  • Headquarters:
    1678 West Redstone Center Drive Suite 210 Park City, UT 84098 United States of America
  • Office Locations:
    Park City, UT
  • 501-1000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Desktop Display, Mobile Display
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Outdoor Gear & Clothing for Ski, Snowboard, Camp, & More
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Retail, Technology
  • Key Differentiator
    Backcountry.com offers customizable on-site advertising campaigns to meet your specific business needs. Our audience is the most core, endemic, targeted group of customers in the Outdoor, Action Sports, Road Bike and Mountain Bike industries. Split evenly between male and female customers (52/48) with an average age between 18 and 34, with 35 to 49 being the next largest segment. Average household income is between $60k and $100k, with $100k+ being the next largest segment.Go to any mountain town in the country, and you’ll see goat stickers on the back of our customers’ cars. They’re a proud part of the Backcountry herd. The herd is dedicated, and they’re serious about crushing in the outdoors.Snow, dirt, sweat, blood, it’s all about the perspective-shifting views that remind us we’re alive. This is what our customers are passionate about, and it’s our mission to connect them to their passions. We put the best outdoor gear available into their hands, and more importantly, we offer the expertise required to earn their trust.In short, we get it.The Backcountry brand includes three premium retail sites: backcountry.com, dogfunk.com, and Competitive Cyclist. We also run three flash sites: steepandcheap.com, whiskeymilitia.com, and chainlove.com. Together they make up the largest online retailer of premium outdoor gear and apparel in the world. Whether you need standard or premium display advertising, geo-targeting, e-mail, or a contest to help boost your business, we’ll connect your company directly to our audience.Meet the herd.Contact ads@backcountry.com with advertising inquiries.
  • Owned / Operated Properties
    Backcountry.com, Dogfunk.com, Hucknroll.com, Realcyclist.com, DepartmentofGoods.com, Steepandcheap.com, WhiskeyMilitia.com, Chainlove.com, bonktown.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Kody Gubler
Greater Salt Lake City Area
Account Manager - Bike
Sam Hurst
Greater Salt Lake City Area
Account Manager
Adam Saucedo
Greater Salt Lake City Area
Customer Account Manager
Site Traffic
  • 11765 Global Rank
  • 2495
    United States
  • 6.05M Estimated Visits
Traffic Sources
  • Direct
    43.30%
  • Search
    39.82%
  • Referrals
    10.95%
  • Social
    2.30%
  • Mail
    1.94%
  • Display
    1.69%
Geography Breakdown
  • United States
    78.53%
  • China
    3.27%
  • Canada
    3.12%
  • Taiwan
    1.09%
  • Japan
    1.06%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 692k
    Facebook fans
  • 74k
    Twitter followers
  • 315k
    Instagram followers
Reviews
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Backcountry, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, China, Canada, Taiwan, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Backcountry, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, China, Canada, Taiwan, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Feb 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Backcountry, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, China, Canada, Taiwan, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Backcountry advertising reaches 6.05M visitors across desktop and mobile web, in countries such as United States, China, Canada, Taiwan, Japan. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Backcountry will allow you to reach consumers in industries or verticals such as eCommerce, Technology, Retail.

They are headquartered at 1678 West Redstone Center Drive Suite 210 Park City, UT 84098 United States of America, and have 96 advertising & marketing contacts listed on Thalamus.