Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people with the best way to find information and connect users with services.

Over the past decade we have strived to fulfill this mission by listening carefully to our users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences. Our deep understanding of Chinese language and culture is central to our success and this kind of knowledge allows us to tailor our search technology for our users’ needs.

We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. We power these through our cutting-edge technology, continually innovating to enhance these services. Our new Box Computing Open Platform brings users deep-linked content and even applications they can use directly through their search box.

Baidu continues to innovate to meet Internet users' increasingly diverse tastes. With our goal of best serving the needs of our users and customers with intelligent and relevant solutions, we look forward to a robust future.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Search
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Search, Social, Desktop Video
  • CPC, CPM
  • Ad Network, Other, Web Publisher
  • Headline:
    Baidu Union
  • Self / Managed Service:
    Managed Service
  • Industries
    Retail, Technology, eCommerce
  • Key Differentiator
    Including network alliance to promote cooperation, Hong media and Baidu traffic transaction services. By precisely positioning and bids will be the most competitive Baidu to promote content delivery to the site corresponding page.
  • Owned / Operated Properties
    baidu.com
  • Data Partners
    LiveRamp
  • Mobile App Install Tracking Partners
    AppsFlyer KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
john holk
Madrid Area, Spain
Chief Executive Officer
Julia Li
Madrid Area, Spain
Senior Manager
Lily W.
Madrid Area, Spain
Head Of Product Strategy and Analytics - Ads Platform
Site Traffic
  • 4 Global Rank
  • 1
    China
  • 19B Estimated Visits
Traffic Sources
  • Direct
    76.00%
  • Referrals
    15.94%
  • Search
    7.42%
  • Social
    0.34%
  • Mail
    0.29%
  • Display
    0.01%
Geography Breakdown
  • China
    89.69%
  • United States
    3.78%
  • Taiwan
    1.60%
  • Japan
    1.27%
  • Hong Kong
    0.85%
Powered by Similar web
Network Data
Country Breakdown
  • China
Email / Social Data
  • 1.3M
    Facebook fans
  • 200
    Twitter followers
Reviews
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Baidu.com, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Other, Web Publisher.
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Baidu.com, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Other, Web Publisher.
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Baidu.com, they have a Rate Card Cost and Pricing Models of CPC, CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Other, Web Publisher.
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Creatives