Bankrate,-LLC-Advertising-Reviews-Pricing

Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the Internet. Bankrate provides consumers with proprietary, fully researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, personal loans, and other categories, such as retirement, automobile loans, and taxes.

The Bankrate network includes Bankrate.com, CreditCards.com, Interest.com, Bankaholic.com, Mortgage-calc.com, CreditCardGuide.com, Bankrate.com.cn, CreditCards.ca, CD.com, Walla.by and Quizzle.

Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of over 600 local markets, Bankrate generates rate tables in all 50 U.S. states. Bankrate develops and provides web services to over 100 co-branded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, CNBC, and Bloomberg. In addition, Bankrate licenses editorial content to over 500 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times, The Los Angeles Times, and The Boston Globe.

  • Company Name:
    Bankrate, LLC
  • CEO Name:
    Kenneth S. Esterow
  • Parent Company Name:
    Bankrate Inc. - RATE (NYSE)
  • Headquarters:
    New York City, New York
  • Office Locations:
    HQ: New York. & Palm Beach Gardens Also: Chicago, San Francisco, Austin, Detroit and Boise
  • 501-1000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Desktop Video, Email
  • CPA, CPC, CPL, CPM, Flat Rate, Pay-Per-Call
  • Web Publisher
  • Minimum Spend:
    $1-$500
  • Headline:
    Publisher: Financial Rate Information
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Consumer Packaged Goods, eCommerce, Financial Services, Non-Profit
  • Key Differentiator
    Bankrate helps you Maximize Your Money and Master Life's Financial Journey. There's a financial decision to be made at nearly every stage of life. Bankrate.com offers the expert advice and tools you need to make those decisions with confidence. And we make it easy! Bankrate.com helps you find and compare rates on financial products like mortgages, credit cards, car loans, savings accounts, certificates of deposit, checking and ATM fees, home equity loans and banking fees. Bankrate.com also publishes original and objective content to help you make smarter financial decisions. Our award-winning reporters and editors provide expert advice on nearly every major financial decision you may encounter -- from purchasing your first home, to selecting a new car, to saving for retirement. Bankrate has over four decades of experience in financial publishing, so you know you're getting information you can trust. Bankrate was born in 1976 as "Bank Rate Monitor," a print publisher for the banking industry. In 1996, Bankrate made its online debut as Bankrate.com. Since then, we have increased our site traffic to over 15 million monthly unique visitors, expanded our distribution outlets and added new content channels. Hundreds of top publications rely on Bankrate, as well. Outlets such as The Wall Street Journal, USA Today, The New York Times, CNBC and Bloomberg depend on Bankrate as the trusted source of financial rates and information. We continually strive to provide consumers with the expert advice and tools needed to succeed throughout life's financial journey. No matter the financial decision you're facing, Bankrate.com is here to help!
  • Owned / Operated Properties
    Bankrate.com, CreditCards.com, Caring.com, The Points Guy, Interest.com, Etc
  • Targeting

    Geographic. Lending Products (Mortgages, Home Equity, Auto Loans, Debt Management), Banking Products (CDs Money Markets & Investments, Credit Cards), Insurance Products (Auto Home & Life)

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Maria Bertuzzelli
West Palm Beach, Florida Area
Marketing Manager at Bankrate, Inc.
Robert Parker
Greater New York City Area
Senior Online Marketing Manager at Bankrate, Inc.
Jenna Amato
Greater New York City Area
Online Marketing Associate at Bankrate, Inc.
Site Traffic
  • 8082 Global Rank
  • 1500
    United States
  • 11.1M Estimated Visits
Traffic Sources
  • Search
    77.08%
  • Direct
    16.07%
  • Referrals
    4.75%
  • Mail
    0.95%
  • Social
    0.71%
  • Display
    0.43%
Geography Breakdown
  • United States
    91.30%
  • Canada
    1.21%
  • United Kingdom
    0.97%
  • India
    0.65%
  • Germany
    0.37%
Powered by Similar web
Network Data
Desktop Display
  • 14M display total monthly uniques
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
Online Marketing Manager
Apr 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bankrate, LLC, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPL, CPM, flat_rate, Pay-Per-Call with ad inventory in countries such as United States, Canada, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bankrate, LLC, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPL, CPM, flat_rate, Pay-Per-Call with ad inventory in countries such as United States, Canada, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 27, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bankrate, LLC, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPL, CPM, flat_rate, Pay-Per-Call with ad inventory in countries such as United States, Canada, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Bankrate, LLC advertising reaches 11.1M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Bankrate, LLC will allow you to reach consumers in industries or verticals such as eCommerce, Consumer Packaged Goods, Non-Profit, Financial Services; you can target them with parameters such as: Geographic. Lending Products (Mortgages, Home Equity, Auto Loans, Debt Management), Banking Products (CDs Money Markets & Investments, Credit Cards), Insurance Products (Auto Home & Life).

They are headquartered at New York City, New York, and have 132 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Bankrate, LLC inventory partners include: google.com.