BET-Networks-Advertising-Reviews-Pricing

BET Networks, a subsidiary of Viacom Inc., is a leading provider of ground-breaking original sitcoms, dramas and world premiere movies, reaching more than 90 million households in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa.

BET Networks is the definition to the TOTAL MARKET APPROACH, delivering brands key relevance to an audience that drives attitudes, behaviors and lifestyles that ultimately influence what’s hot, what’s next and what matters to the mass market. BETN delivers a powerful, diverse audience of African American influencers who shape pop culture, establish trends, and are the “must-have” consumers who recommend and influence what gets purchased in key consumer categories of music, automotives, fashion & movies – and many more!

  • Company Name:
    BET Networks
  • Parent Company Name:
    Viacom
  • Headquarters:
    1515 Broadway New York, NY 10036 United States of America
  • Office Locations:
    New York
  • 501-1000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Linear TV
  • Desktop Display, Desktop Video, Mobile Display, Social, Email, Linear TV
  • CPM
  • Ad Network, Mobile App Publisher, Web Publisher
  • Headline:
    Celebrities, Music, News, Fashion, Entertainment, TV Shows and Video
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment
  • Key Differentiator
    500MM Impressions per month.The BET Interactive Ad Network AdvantageJoin one of the fastest growing vertical advertising networks serving the African-American and urban consumer and take advantage of:Our ExpertiseBET has 100% brand recognition in the African-American community. We know the African-American community, what they are looking for, and how to deliver it. Our ad network provides access to the premium sites that the community is turning to and the opportunity to align yourself with one of the most trusted brands among African-Americans.Targeting CapabilitiesWe target up to a half billion impressions a month across premium publisher sites. You can target specific ad network content like entertainment, music, lifestyle and news.Unique BenefitsOur network allows you to gain branding synergies that aren’t readily available by selecting niche Web sites on a one-off basis. You can target an African-American demographic across relevant and professional Web site. Plus, combined reporting and one invoice provides a one-stop shopping experience. You also benefit from efficient and comprehensive campaign management.
  • Owned / Operated Properties
    BET.com, BETAdnetwork.com
  • Targeting

    Demographic. Content: Entertainment, Music, Lifestyle, News

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Shamika Lee
Director, East Coast Sales at BET NETWORKS
Louis Carr
President of Media Sales at BET Networks
Vicky Free
CMO, EVP Marketing & Research at BET NETWORKS
Site Traffic
  • 7507 Global Rank
  • 1513
    United States
  • 10.2M Estimated Visits
Traffic Sources
  • Search
    44.98%
  • Direct
    29.12%
  • Referrals
    13.37%
  • Social
    11.54%
  • Mail
    0.74%
  • Display
    0.25%
Geography Breakdown
  • United States
    75.65%
  • United Kingdom
    3.49%
  • Canada
    2.71%
  • Brazil
    1.13%
  • Germany
    1.06%
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Network Data
Country Breakdown
  • United States
Reviews
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BET Networks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BET Networks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BET Networks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Mobile App Publisher, Web Publisher.
Files
Creatives
BET Networks advertising reaches 10.2M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on BET Networks will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Entertainment; you can target them with parameters such as: Demographic. Content: Entertainment, Music, Lifestyle, News.

They are headquartered at 1515 Broadway New York, NY 10036 United States of America, and have 205 advertising & marketing contacts listed on Thalamus.