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Blippar is the world’s leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Blippar enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

Once the Blippar app is downloaded and opened on a mobile device, users are able to hold their phones over physical blippable content - from products to posters - to trigger an engaging digital experience known as “blipping.”

Since launching in 2011, Blippar™ has expanded rapidly internationally - with offices in London, NYC, San Francisco, Chicago, LA, Istanbul, Delhi and Amsterdam - through partnerships with some of the largest international media owners and brands - including Condé Nast, TIME Inc., Procter&Gamble, Kraft, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L'Oréal, Universal Pictures and Jaguar. In June 2014, Blippar™ acquired Layar™, a pioneering AR company founded in the late 2000s. The combined user base, data and technology makes Blippar™ the world’s most influential AR company.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Augmented Reality Advertising | Blippar - Blippar
  • Key Differentiator
    At Blippar we help you to ... Engage with your consumers for longer Attract, retain and engage with consumers through an immersive experience. Through one app, Blippar becomes the lens through which the real world can be spontaneously 'unlocked' and converted into content-rich, interactive experiences. Reach out to your customers everywhere Blippar brings the static, physical world to life - whether at home, in-store or on the go. TV TV Packaging Packaging Outdoor Outdoor In-store In-store Interactive print Interactive print Online Online Merchandising Merchandising Books Books Get more accurate data on your campaigns Easy to use dashboard to track and measure key metrics – ROI, click-through, how, where, for how long and when users interact with content provided. Leverage cross-marketing advertising Simply add a new distribution channel to your existing campaigns and maximise the reach by tapping into our single, cumulative user base.
  • Owned / Operated Properties
    blippar.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Xuejun Wang
San Francisco Bay Area
Vice President, Infrastructure at Blippar
David Montero
San Francisco Bay Area
UX Lead at Blippar
Site Traffic
  • 496253 Global Rank
  • 319691
    United States
  • 104k Estimated Visits
Traffic Sources
  • Search
    38.42%
  • Direct
    29.46%
  • Referrals
    20.01%
  • Social
    4.57%
  • Mail
    4.35%
  • Display
    3.20%
Geography Breakdown
  • United States
    32.66%
  • United Kingdom
    11.24%
  • India
    6.62%
  • Viet Nam
    4.50%
  • Bulgaria
    4.21%
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