93502.16407 websnapshot

Since 1992, Boise Weekly has been the irreverent, passionate, penetrating, trenchant, playful, critical, smartassed, courageous, insightful, hip, honest voice of the City of Trees. From up-to-the-minute online updates to in-depth print reporting, BW has it covered. You don’t know Boise if you don’t know Boise Weekly.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Sports
  • Key Differentiator
    As Boise's locally owned and operated alternative newspaper, Boise Weekly should always keep in the mind that nothing contributes to the well being of a community more than a good local newspaper. Boise Weekly should be a spirited source of accurate, fair news reporting, thoughtful insights and useful information that every reader in the community will find valuable. Its goal is to celebrate what's good about Boise and Idaho — including the idiosyncrasies that make them uniquely attractive — while calling attention, thoughtfully and fearlessly, with humor and without pomposity, to what can and should be improved. Boise Weekly should always be open to voices from the community, foster high quality writing, photography and design, and seek to provide a big picture view of important issues. Most important, it should never lose its dedication to making Boise Weekly an enjoyable and profitable place to work. Boise Weekly was founded in 1992 and once upon a time it was Idaho’s only alternative newspaper. It’s still Idaho’s only alternative but Boise Weekly doesn't call itself a newspaper anymore. These days, Boise Weekly a multi-media company with a heavy focus on digital content in addition to numerous special publications and our weekly print edition. Boise Weekly is Idaho’s go-to source online for breaking news, the dish on the food and booze scene, movie times, daily events from lectures to bicycle races to burlesque shows, national and global news, the definitive word on Boise’s music scene, and the scoop on the local political scene. In addition to printing an award-winning newspaper, Boise Weekly has built an award-winning social networking community, as well as an award-winning video series, which is a stable in its multimedia content lineup. Boise Weekly distributes 32,000 copies weekly to more than 1,000 locations throughout Idaho.
  • Owned / Operated Properties
    boiseweekly.com
Site Traffic
  • 385395 Global Rank
  • 96472
    United States
  • 186k Estimated Visits
Traffic Sources
  • Search
    65.99%
  • Direct
    16.98%
  • Referrals
    6.55%
  • Social
    6.45%
  • Mail
    4.03%
  • Display
    0.00%
Geography Breakdown
  • United States
    83.68%
  • Canada
    2.12%
  • United Kingdom
    1.61%
  • Viet Nam
    1.17%
  • Australia
    1.09%
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Network Data
Country Breakdown
  • Canada
  • France
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 40k
    Facebook fans
  • 40k
    Twitter followers
  • 6.5k
    Instagram followers
Desktop Display
  • 82k display total monthly uniques
  • 190k display total monthly impressions
Mobile Display
  • 94k mobile total monthly uniques
  • 216k mobile monthly overall impressions
55%
iOS
45%
Android
79%
Phone
21%
Tablet
Audience Demographics
51% male
49% female
Age
18
10%
18-24
10%
25-34
20%
35-44
25%
45-54
20%
55-64
10%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
15%
$150k+
5%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Files
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