Brightroll-Advertising-Reviews-Pricing

BrightRoll is Yahoo’s unified brand for programmatic advertising technology. BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.

  • Company Name:
    Brightroll
  • Parent Company Name:
    Yahoo!
  • Headquarters:
    343 Sansome Street Suite 600 San Francisco, CA 94104 United States of America
  • Office Locations:
    San Francisco, Toronto, London, Boston, Chicago, Detroit, Beverly Hills, New York, and Palo Alto.
  • 201-500 employees
Capabilities
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Connected TV
  • Industries
    Automotive, Clothing & Fashion, Energy and Utilities, Food & Beverage, Gaming, Health & Beauty
  • Key Differentiator
    Grow your business with the BrightRoll Exchange, one of the industry’s largest marketplaces connecting publishers and advertisers to video, display, and native digital advertising. Premium, highly viewable supply from Yahoo and thousands of top-tier publishers and apps A comprehensive inventory quality process ensures high-quality, brand-safe inventory Best-in-class support delivers customized programmatic solutions and exclusive deals
  • Owned / Operated Properties
    brightroll.com
  • Targeting

    Contextual, Category, Behavioral, Geographic, Demographic, Data

  • Data Partners
    Acxiom, AddThis, Adobe, AffinityAnswers, Alliant, Arcametrics, Autobytel, Bizo, Bluekai Oracle, Crosspixel, Dataium, Dataline, Datalogix, Dataxpand, Datonics, Exelate, Experian, Financial Audiences, Forbes, HomeAway, i360, i-Behavior, Infogroup, IRi, |X|, Kantar Shopcom, Krux, Liveram, Lotame, Neustar, NinthDecimal, IHS Automotive by Polk, Profound Networks, Quantcast, Relevate, Signal, Sirdata, TRA, TransUnion, TruSignal, V12 Group, Webbula, [x+1], Placed, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Doubleverify, AdXpose, Adometry, Adsafe, Telemetry
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Brett Richardson
Singapore
Programmatic, Demand Partnerships
Janet Leger (Huynh)
Greater Los Angeles Area
Senior Product Marketing Manager, BrightRoll and Yahoo for Publishers
Mathew Downs
London, United Kingdom
Snr. Manager, Programmatic Operations & Data, EMEA
Site Traffic
  • 911990 Global Rank
  • 233691
    United States
  • 95.6k Estimated Visits
Traffic Sources
  • Search
    43.51%
  • Direct
    34.81%
  • Referrals
    19.90%
  • Display
    1.21%
  • Mail
    0.57%
  • Social
    0.00%
Geography Breakdown
  • United States
    50.62%
  • Brazil
    7.30%
  • India
    6.97%
  • Japan
    6.37%
  • Hong Kong
    2.84%
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Network Data
Country Breakdown
  • Canada
  • United Kingdom
  • United States
Reviews
3 out of 5 stars
Agency Media Planner
Oct 17, 2014
Video
$13 CPM
Brightroll, Their mobile offering is pretty basic, nothing special but worth a test. Their team is pretty good and they have solid customer service, but their targeting is average at best. They have some solid inventory though.
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