About

The Bull & Bear is McGill’s premier magazine publication on the campus affairs, issues, and discussions that matter. Based out of the Desautels Faculty of Management, the publication is operated on an unpaid basis by an editorial team of 12 members and a staff of approximately 75.

Monthly print magazines, published via the Management Undergraduate Society, serve as an in-depth and insightful view on the monthly events and key issues on campus. We current go to print 8 times – one for every month of the academic year – and circulate 1,000 copies distributed to various points across campus.

Online, The Bull & Bear publishes on a rolling schedule multiple times per week across four sections: News, Business, Lifestyle, and Opinion. Unparalelled media coverage of events such as Frosh, 4a7, and case competitions are featured on our Facebook page. As of 2012, we introduced contractable professional media services, allowing groups on campus to hire The Bull & Bear to create promotional material for advertising and sponsorship.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    For partners looking to engage the interests of a diverse, successful, and high potential audience, The Bull & Bear has no substitutes. The Bull & Bear is the premier student-run campus affairs magazine based out of the prestigious Desautels Faculty of Management. Offering an unparalleled and authoritative insight into the campus affairs, issues, and discussions that matter, we advance the way insightful reporting and analysis is presented on campus. For advertisers, we offer an unrivalled opportunity to engage and share your message with some of the brightest minds from around the world. In partnership with C U Advertising, The Bull & Bear offers the opportunity for organisations to share their message and tap into this upper echelon of an already elite student body. Advertising is available in full colour within monthly print issues of 1,000 copies, published 8 times throughout the academic year. Electronic copies are also uploaded to The Bull & Bear Online, our rapidly growing online platform averaging over 15,000 pageviews per month.
Site Traffic
  • 2380488 Global Rank
  • 162130
    Canada
  • 41.7 K Estimated Visits
Traffic Sources
  • Search
    64.15%
  • Social
    19.04%
  • Direct
    16.80%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 720,936
56,513
United States Rank 127,499
16,115
United States Page Views 77.5%
4.4%
Top Countries
Top Search Keywords
  • Birmingham
Bull And Bear Mcgill advertising reaches 41.7k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Bull And Bear Mcgill will allow you to reach consumers in industries or verticals such as .

They are headquartered at Montreal, Quebec, Canada, and have 3 advertising & marketing contacts listed on Kochava.

Bull And Bear Mcgill works with Advertising technology companies such as ADTECH, DoubleClick.Net, Google Adsense, Google Adsense Asynchronous, Google AdSense Integrator, Twitter Ads.