Publisher: Bull City Rising

Managed Service

Government & Politics

Bull City Rising is one of the most widely-read sources of news and information in Durham: About 1,000 unique daily readers and over 2,500-3,000 pageviews each weekday Almost 12,000 unique daily readers each month 71% of visits come from repeat readers 82% of visitors from North Carolina; 93% of those hail from the Durham/RTP area 130%+ year-over-year growth in visits and visitors; 750,000 annual pageviews According to Quantcast metrics, BCR reaches a racially diverse audience that's affluent and educated. 76% of BCR visitors have college or graduate degrees; 45% are 35-49 year-olds, with 32% being 50+ y/o; and while BCR reaches households of all income, households with incomes of $60k-$100k are overrepresented relative to the Internet at large. For more, compare BCR's demographics on Quantcast to those of heraldsun.com. BCR's audience is intensely local, and as the comments show, the site reaches active, engaged citizens who live and work in the Bull City. Elected officials, students, office workers, journalists, stay-at-home parents, neighborhood organizers, and university and non-profit leaders and staff all read, and respond, to Bull City Rising.