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3 C1X Contacts
C1X
Data-driven programmatic advertising platform for premium publishers and brandsRequest a Demo
Desktop Display, Mobile Display, Desktop Video

C1X is an online advertising technology company that is building exactly what the company name suggests - A "Class One Exchange" for Premium Advertising Inventory.

In online advertising, the process for the buy-side (advertisers and agencies) to buy reserved (o5r “guaranteed”) inventory from publishers has been long (more than 47 steps), complicated (many people on phones, emails, spreadsheets and even faxes) and expensive (estimated that 40% of the budget is used for operation).

For the past half-decade, Real-time-bidding (RTB) had been the prodigy that many believed would become the dominant future of online advertising. However, on the buy-side, the non-guaranteed and opaque nature of the RTB market raised doubts especially from brand advertisers. On the sell-side, publishers feared that RTB would devalue premium inventory as well as effectively forfeits publishers’ control over their own inventory. As a result, RTB has been limited to approximately 20% of display advertising spending, and the cumbersome but reliable manual processes of reserved buying have endured.

Programmatic Direct technology is an evolution of direct/guaranteed buying and selling of online advertisements towards automation and efficiency. With C1X, both the buy-side and the sell-side will be able to use less time and energy on operations and focus on the value-adding activities of advertising.

Capabilities
  • Desktop Display
  • Mobile Display
  • Desktop Video
  • Desktop Display, Mobile Display, Desktop Video
  • CPM
  • Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Other, Retargeting, Web Publisher
  • Headline:
    Data-driven programmatic advertising platform for premium publishers and brandsRequest a Demo
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Entertainment, Financial Services, Gaming, Mobile App Installs, Sports, Travel & Leisure, eCommerce
  • Key Differentiator
    C1X is an independent technology leader that helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and viewability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs. The C1X Platform hosts access to inventory from more than 2,000 premium sites globally, including a growing list of premium publishers in the U.S.
  • Owned / Operated Properties
    c1exchange.com
  • Mobile App Install Tracking Partners
    AppsFlyer, KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
C1X, Inc. 2890 Zanker Road, #205 San Jose, CA 95134, USA.
+1 (646) 661 1101
Deana Boicourt
Business Development
Luke DeBrita
New York City, NY
Business Development
Site Traffic
  • 198146 Global Rank
  • 74747
    Japan
  • 490k Estimated Visits
Traffic Sources
  • Direct
    70.59%
  • Referrals
    13.77%
  • Mail
    11.24%
  • Search
    3.34%
  • Social
    1.05%
  • Display
    0.00%
Geography Breakdown
  • Japan
    55.12%
  • India
    37.41%
  • United States
    2.93%
  • Viet Nam
    1.61%
  • Turkey
    1.51%
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Country Breakdown
  • India
  • United States
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