C1X-Advertising-Reviews-Pricing

C1X is an online advertising technology company that is building exactly what the company name suggests - A "Class One Exchange" for Premium Advertising Inventory.

In online advertising, the process for the buy-side (advertisers and agencies) to buy reserved (o5r “guaranteed”) inventory from publishers has been long (more than 47 steps), complicated (many people on phones, emails, spreadsheets and even faxes) and expensive (estimated that 40% of the budget is used for operation).

For the past half-decade, Real-time-bidding (RTB) had been the prodigy that many believed would become the dominant future of online advertising. However, on the buy-side, the non-guaranteed and opaque nature of the RTB market raised doubts especially from brand advertisers. On the sell-side, publishers feared that RTB would devalue premium inventory as well as effectively forfeits publishers’ control over their own inventory. As a result, RTB has been limited to approximately 20% of display advertising spending, and the cumbersome but reliable manual processes of reserved buying have endured.

Programmatic Direct technology is an evolution of direct/guaranteed buying and selling of online advertisements towards automation and efficiency. With C1X, both the buy-side and the sell-side will be able to use less time and energy on operations and focus on the value-adding activities of advertising.

  • Company Name:
    C1X
  • Headquarters:
    C1X, Inc. 2890 Zanker Road, #205 San Jose, CA 95134, USA.
  • Office Locations:
    India, US, APAC
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Mobile Display
  • CPM
  • Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other
  • Headline:
    Advertising and Marketing Technology
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    eCommerce, Entertainment, Financial Services, Gaming, Sports, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    C1X is an independent technology leader that helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and viewability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs. The C1X Platform hosts access to inventory from more than 2,000 premium sites globally, including a growing list of premium publishers in the U.S.
  • Owned / Operated Properties
    c1exchange.com
  • Mobile App Install Tracking Partners
    AppsFlyer, KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
C1X, Inc. 2890 Zanker Road, #205 San Jose, CA 95134, USA.
+1 (646) 661 1101
Luke DeBrita
New York City, NY
Business Development
Narayan Murthy Ivaturi
Madrid Area, Spain
Vice President and Head of Global Partnerships
Site Traffic
  • 405584 Global Rank
  • 19432
    India
  • 158k Estimated Visits
Traffic Sources
  • Direct
    59.57%
  • Mail
    15.05%
  • Referrals
    11.31%
  • Search
    9.24%
  • Social
    4.82%
  • Display
    0.00%
Geography Breakdown
  • India
    69.27%
  • Japan
    15.35%
  • Argentina
    5.23%
  • United States
    4.31%
  • Ecuador
    1.74%
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Network Data
Country Breakdown
  • India
  • United States
Reviews
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on C1X, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, Japan, United States, Ecuador. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other.
Online Marketing Manager
Apr 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on C1X, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, Japan, United States, Ecuador. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on C1X, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, Japan, United States, Ecuador. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other.
Files
Creatives
Audience Discovery
Media Plan Generator
C1X advertising reaches 158k visitors across desktop and mobile web, in countries such as India, Japan, United States, Ecuador. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on C1X will allow you to reach consumers in industries or verticals such as Travel & Leisure, Entertainment, Sports, eCommerce, Financial Services, Gaming, Mobile App Installs.

They are headquartered at C1X, Inc. 2890 Zanker Road, #205 San Jose, CA 95134, USA., and have 48 advertising & marketing contacts listed on Thalamus.