About

C1X is an online advertising technology company that is building exactly what the company name suggests - A "Class One Exchange" for Premium Advertising Inventory.

In online advertising, the process for the buy-side (advertisers and agencies) to buy reserved (o5r “guaranteed”) inventory from publishers has been long (more than 47 steps), complicated (many people on phones, emails, spreadsheets and even faxes) and expensive (estimated that 40% of the budget is used for operation).

For the past half-decade, Real-time-bidding (RTB) had been the prodigy that many believed would become the dominant future of online advertising. However, on the buy-side, the non-guaranteed and opaque nature of the RTB market raised doubts especially from brand advertisers. On the sell-side, publishers feared that RTB would devalue premium inventory as well as effectively forfeits publishers’ control over their own inventory. As a result, RTB has been limited to approximately 20% of display advertising spending, and the cumbersome but reliable manual processes of reserved buying have endured.

Programmatic Direct technology is an evolution of direct/guaranteed buying and selling of online advertisements towards automation and efficiency. With C1X, both the buy-side and the sell-side will be able to use less time and energy on operations and focus on the value-adding activities of advertising.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Connected TV
  • Email
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Connected TV, Email, Social
  • CPM
  • Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other
  • Headline:
    Advertising and Marketing Technology
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    eCommerce, Entertainment, Financial Services, Gaming, Sports, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    C1X is an independent technology leader that helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and viewability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs. The C1X Platform hosts access to inventory from more than 2,000 premium sites globally, including a growing list of premium publishers in the U.S.
Site Traffic
  • 12125494 Global Rank
  • 925107
    India
  • 158 K Estimated Visits
Traffic Sources
  • Search
    92.31%
  • Direct
    7.69%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 721,190
47,777
India Rank 181,187
1,639
India Page Views 100.0%
20.6%
Top Countries
Top Search Keywords
  • Waterville
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=c1x.sdk.adhivefull
  • App Support: http://c1exchange.com/
  • Genre: social
  • Bundle ID: c1x.sdk.adhivefull
  • App Size: 6.32 M
  • Version: 24
  • Release Date: December 22nd, 2016
  • Update Date: March 31st, 2017

Description:

C1X helps mobile publishers run ad campaigns to acquire new users and better monetize existing users through its SDK and demand side platform tools. Our innovative ad formats and audience profiling custom targets ads to the most valuable audiences and recommend the best actions to connect with them.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
C1X advertising reaches 158k visitors across desktop and mobile web, in countries such as India, United States. Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo, Connected TV, Email, Social Advertising on C1X will allow you to reach consumers in industries or verticals such as Sports, Gaming, Mobile App Installs, eCommerce, Financial Services, Entertainment, Travel & Leisure.

They are headquartered at San Jose, CA, United States, and have 2 advertising & marketing contacts listed on Kochava.

C1X works with Advertising technology companies such as BlueKai, BlueKai DMP, DoubleClick.Net, AppNexus, DemDex, Intimate Merger, Adobe Audience Manager Sync, C1X.