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Cambridge Times
Cambridge Times is your Cambridge community online newspaper. It's your source for what's on in your exciting city plus up-to-the-minute news and sports events pulled from the headlines of newspapers in Cambridge.

The Cambridge Times publishes 43,324 copies of the newspaper on Tuesday and Thursday of each week, with additional rural distribution on Thursdays for a total of 48,499.

Our circulation is audited regularly to ensure we reach residents’ doors.

The Cambridge Times serves a city of more than 132,000 residents and is part of one of the fastest growing regions in the country.

In the early decades of the 20th century, this region saw the development of several newspaper chains in which an individual or a syndicate owned a number of independent newspapers.

This trend was reflected in the work of Walter Baulk, who has been described as an astute local newspaperman and a keen advertising salesman. His idea was to develop a chain of local weekly newspapers that would continue to be edited locally but which would all be produced at a centrally located printing plant.

Mr. Baulk was persuaded by the Preston Board of Trade to locate that plant in Preston, and in 1947 a limited company known as Baulk Publishers Ltd. was formed. In 1949 it became a public company.

It was at this time that a group of local businessmen became interested in the development of a local weekly that would be printed on Baulk's presses.

That newspaper was the Preston Times, which rolled off the line for the first time on Oct. 28, 1948.

Baulk Publishers Ltd. continued to publish the Times until 1969, when the chain was sold to the Kitchener-Waterloo Record Ltd.

This company grew to become Jemcom Inc., which published the Cambridge Times through its subsidiary, the Fairway Group. Jemco and its companies, including the Kitchener-Waterloo Record, was purchased by Southam Inc. in January 1990 and was later acquired by Conrad Black’s Hollinger Inc., which sold the Record and its affiliated companies to the Toronto Sun Publishing Co. in 1998.

The Times was later sold to CanWest Global as part of a deal involving a number of Sun Publishing Co. regional papers. CanWest Global then sold the Times and a number of other small market daily and weekly newspapers to Osprey Media Group. The deal closed in February 2003.

Later that same year, the Times was purchased by TorStar Corporation.

Hespeler Herald

Through Baulk Publishers Ltd., newspaper publishing in Preston was closely related to that in Hespeler. In 1946, Walter Baulk purchased the Hespeler Herald as an important link in the newly formed chain. With Mr. Baulk’s death in 1955, management of the Herald passed on to Richard Duff. Upon Mr. Duff’s death in 1965 much of the work of producing the Herald was transferred to Preston.

The Hespeler Herald, however, did not begin with Walter Baulk. The paper was established in 1897 under the direction of Oscar Eby. Like the Preston paper, the Herald was a weekly that offered a review of local happenings.

Like many businessmen of his day, Eby was a staunch Tory. However, he was first a businessman, and he did not let politics become involved in the operation of the newspaper. Eby recognized that to survive, a small weekly in a small town required the financial backing of both sides of the political fence and so he was careful to take no political stands that would antagonize either side.

In 1918, Eby sold the Herald to George Hudson, an ex-teacher and then publisher and editor of a weekly paper in Beamsville. Upon Hudson’s death, his son Edgar (Ted) Hudson took over the paper, which he operated until he was called up to military service during the Second World War.

In 1946, the Herald was purchased by Walter Baulk to become one of his chain of weeklies. The Herald continued as a separate publication until April 29, 1970 after which it merged with one of Mr. Baulk's other weeklies to form the Preston-Times-Herald. This paper became the Cambridge Times in January 1973.

— Courtesy Jim Quantrell, City of Cambridge Archives

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Cambridge Times is your Cambridge community online newspaper. It's your source for what's on in your exciting city plus up-to-the-minute news and sports events pulled from the headlines of newspapers in Cambridge.
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Financial Services, Government & Politics, Healthcare, Non-Profit, Sports, Technology, eCommerce
  • Key Differentiator
    Our readers... Your customers How do we know them? They’re our readers. Our Community Newspapers can carry your message or your flyer in an environment that your customers ­ and your potential customers ­ care about. That’s how advertising in our papers can bring customers through the doors, primed to buy. Research demonstrates that Community Newspaper readers place a high priority on advertising news ­ after local news, it’s the most important item. They read advertising because they read The Community Newspapers, tools for everyday living. Our readers are... concerned and aware They are vitally involved in their community. They look to the Community Newspapers for solid, local news and shopping information. active and on the go They tell us they are into entertaining at home, reading, dining out, watching videos, gardening, going out to the movies, and half of them regularly or occasionally attend pro and amateur sports and the live theatre. concerned with more than 9 to 5 They say they enjoy quiet sports like bicycling, camping, fishing and fitness workouts. Just under a third of them golf (although we didn’t ask if they broke par). the most desirable demographics 60% of our readers are in the key 18 - 49 age group. In short, the kinds of people an advertiser wants to reach. And with the Community Newspapers, they can be reached in a more cost-efficient way than any other paper or any other medium. More and more, both small independent retailers,larger regional and national companies are finding our community papers the most effective way of getting out their messages. Advertising Rates Our regional advertising rates and information outlines rates, colour prices, multi-paper discounts and distribution rates. Our team of sales representatives can walk you through the rate guide and plan an advertising program to best suit your business. Call your community newspaper today for details. DISTRIBUTION Quality Distribution Counts Our team of carriers delivers throughout the Ancaster, Cambridge, Dundas, Flamborough, Guelph, Hamilton Mountain, New Hamburg, Stoney Creek and Waterloo. Our circulation numbers are audited annually and verified twice a year by an independent auditor and the Canadian Community Newspapers Association. Each newspaper also has in-house staff doing weekly checks of newspaper and flyer delivery in order to complete our comprehensive program. Rate Guide Download Rate Guide PDF Specifications Format: Mac only Media: CD, Zip Disk 100 Programs: Quark Xpress, Adobe Photoshop 5.5, Adobe Illustrator 8.0, Adobe Acrobat 4.0 Pictures & Logos: .jpg, .psd (photoshop), .tiff, .eps Text: .txt only - NO Microsoft Word or Corel Wordperfect files! Finished Work: .qxd (Quark Xpress), .pdf (Adobe Portable Document Format), .ai (Adobe Illustrator) Scans: - 600dpi lineart saved as TIFF file. - 200dpi grayscale TIFF or EPS (with or without paths, depending on photo) - 200dpi CMYK TIFF or EPS (with or without paths, depending on photo) Line Screen: 84lpi (newsprint) Email: Files cannot be larger than 3 mb FTP: Please contact us for details
  • Owned / Operated Properties
    cambridgetimes.ca
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Ted Anderson
(519) 623-7395 ext. 232
Site Traffic
  • 816782 Global Rank
  • 32108
    Canada
  • 71.3k Estimated Visits
Traffic Sources
  • Search
    59.30%
  • Direct
    27.90%
  • Social
    8.97%
  • Referrals
    3.83%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Canada
    86.99%
  • United States
    7.06%
  • United Kingdom
    1.56%
  • Viet Nam
    1.49%
  • France
    0.58%
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Network Data
Email / Social Data
  • 2.61k
    Facebook fans
  • 5.19k
    Twitter followers
Reviews
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cambridge Times, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, United Kingdom, Viet Nam, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cambridge Times, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, United Kingdom, Viet Nam, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 26, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cambridge Times, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, United Kingdom, Viet Nam, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Cambridge Times advertising reaches 71.3k visitors across desktop and mobile web, in countries such as Canada, United States, United Kingdom, Viet Nam, France. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Cambridge Times will allow you to reach consumers in industries or verticals such as Government & Politics, Sports, Technology, Healthcare, Education, eCommerce, Financial Services, Non-Profit, Entertainment.

They are headquartered at 475 Thompson Drive Cambridge ON, N1T 2K7, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Cambridge Times inventory partners include: indexexchange.com, sharethrough.com, freeskreen.com, triplelift.com, google.com, adtech.com, aolcloud.net, appnexus.com, emxdgt.com, c1exchange.com, freewheel.tv, rubiconproject.com, districtm.io, openx.com, contextweb.com, smartadserver.com, pubmatic.com, sonobi.com, sovrn.com, lijit.com, sekindo.com, spotxchange.com, spotx.tv, advertising.com, lkqd.net, lkqd.com, tidaltv.com, tremorhub.com, vi.ai, mobfox.com.