107 AOL Platforms (Oath) Contacts
AOL Platforms (Oath)
Publisher, Ad Network, & Demand Side Platform
Connected TV, Desktop Display, Email, Mobile Display, Search, Social, Desktop Video

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog (http://blog.aol.com).

  • Company Name:
    AOL Platforms
  • Parent Company Name:
    Oath
  • Headquarters:
    770 Broadway New York, NY 10003 United States of America
  • Office Locations:
    HQ: New York. Also: Atlanta, Baltimore, Beverly Hills, Boston, Chicago, Detroit, Dulles, Palo Alto, San Francisco, Toronto
  • 5001-10000 employees
Capabilities
  • Connected TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Search
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Desktop Display, Email, Mobile Display, Search, Social, Desktop Video
  • CPA, CPC, CPE, CPM
  • Ad Network, Demand Side Platform, Facebook FMP, Mobile App Publisher, Web Publisher, Retargeting
  • Headline:
    Publisher, Ad Network, & Demand Side Platform
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    (Advertising.com) Over 22,000 Publisher Partners. 596MM global UV. Reach 85% of US population, 187MM monthly US users. Include 74 of comScore top 100 sites. (AdLearn Open Platform) Serves ads on 6,000 sites to 187MM users per month. Process up to 4B transactions and bid on 3.5B real-time impressions per day. (AOL On Network) Premium Video Network reaching 675MM UV. (Mobile) 20+ apps, Total 73.8M downloads, 70% of US mobile users with over 100+ publishers. Reach of 45M UV.
  • Owned / Operated Properties
    Adap.TV, Gravity, gdgt.com, transportdirectinc.com, thatner.com, scmwire.com, Convertro.com, makers.com, BuySight, parentdish.co.uk, AOL.com, Advertising.com, Ad.com, on.AOL.com, Engadget.com, TechCrunch.com, PopEater.com, Moviefone.com, MyDaily.com, api.shopping.AOL.com, autos.AOL.com, travel.AOL.com, realestate.AOL.com, MapQuest.com, StyleList.com, Seed.com, Patch.com, Games.com, AIM.com, Sphere.com, Spinner.com, Homesessive.com, HuffingtonPost.com/black-voices, HuffingtonPost.com, DailyFinance.com, Cambio.com, jobs.AOL.com, Joystiq.com, KitchenDaily.com, Mandatory.com, mail.AOL.com, music.AOL.com, PawNation.com, realestate.AOL.com, Winamp.com, TUAW.com, Fool.com, PawNation.com, wmconnect.com, netscape.com, gamescanvas.com, aolnews.com, bigdownload.com, lifestream.aol.com, aimpages.com, aolautos.com, autoblog.com, ps3fanboy.com, tested.com, gamedaily.com, huffingtonpost.com, pollster.com, netscape.aol.com, mcom.com, aolradioblog.com, davidcorn.com, bloggingstocks.com, weblogsinc.com, streampad.com, gateway.net, slashfood.com, luxist.com, netscape.net, 5x5m.com, adeleanderson.com, adlearnop.com, adsonar.com, g2pay.net, eleven20.com, aolnetworks.com, aolapps.com, huffpost.com, cardsquad.com, truveo.com, aolanswers.com, aolplatforms.com, beon.aolplatforms.com, beon.aolnetworks.com, aol.co.uk, mydaily.co.uk, Vidible, pictela.com, vapormail.us
  • Targeting

    Behavioral, Household, Modeling, Retargeting, Geographic, Technographic. Audiences by Demographic: Women, Moms, Men 18-34, Music lovers, Teens and Young Adults, Multicultural, Affluents, Boomers, Influencers. http://advertising.aol.com/audiences. (Super Channels) News & Info: Opinion Leader, News, Technology, Business / Finance, Homepages, Local, Real Estate, B2B. Lifestyle: Women's Lifestyle, Men's Lifestyle, Style / Beauty, Weddings, Home, Shopping, Holiday, Parenting, Food, Healthy Living, Health, Green, Travel. Entertainment: Movies, Music, Casual Gaming, Hardcore Gaming, Sports, TV. Audience: Hispanic, Women, Millennials, African-American, Men, Boomers, Moms, Teens, Affluent.

  • Data Partners
    Placed, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    AdSafe, AdXpose, DoubleVerify, Adometry
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Site Traffic
  • 214 Global Rank
  • 44
    United States
  • 257M Estimated Visits
Traffic Sources
  • Direct
    67.58%
  • Referrals
    12.72%
  • Search
    10.50%
  • Mail
    5.88%
  • Social
    3.22%
  • Display
    0.11%
Geography Breakdown
  • United States
    79.83%
  • United Kingdom
    6.28%
  • Germany
    4.47%
  • France
    2.91%
  • Canada
    0.94%
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Network Data
Reviews
4 out of 5 stars
Other
Jun 24, 2016
Singapore
1st Party Mobile data from Verizon
$3.50 CPM
One of the best platforms out there for mobile.
User Acquisition Manager
Oct 17, 2014
Contextual, Programmatic, Video, Vertical Content, Native
A LOT better than they used to be. It seems they're finally waking up to the fact that nobody dials into their internet connection anymore. Some cool native ad formats on mobile, and some really cool real-time bidding that they're now able to do with the ONE platform.
Files
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Creatives
Microsoft | HuffPost Main
Format: Expandable
Tiny Prints | HuffPost Style
Format: Digital Billboard
Vanity Fair | HuffPost Main
Format: Halo
Lowe's | AOL Homepages
Format: Pull (Road Devil)
Dish | TechCrunch
Format: Road Devil Interstitial
NBC | AOL Homepages
Format: Digital Billboard
NBC | AOL Homepages
Format: Adhesion
Ford | Autoblog
Format: Halo
Ford | Autoblog
Format: Halo