Channel Factory is a YouTube marketing platform that helps brands and agencies efficiently advertise on YouTube through contextual targeting, advanced analytics, and exclusive inventory. When you work with Channel Factory, you will benefit from:

• Increased Click-Through Rate
• Increased Completion Rate
• Optimized CPV and CPM
• Full Transparency
• Brand Safety

WHAT WE DO
• We buy TrueView more efficiently (CPV)
• We provide access to premium reserve pre-roll (CPM)
• We implement native integrations with influencers and marquee publishers
• 450,000+ premium influencers in all major verticals both on and off YouTube, providing billions of available impressions

HOW WE DO IT
• We utilize video metadata and comScore for targeting and content alignment
• We identify video acceleration potential for trending videos
• We deliver a transparent whitelist of the best video placements
• We ensure brand safety with manual audio and visual quality control
• We provide exclusive access to the most popular Youtubers who evangelize your brand to their many loyal followers
• We offer the highest quality content while still maintaining the most competitive prices in the market

WHY DIGITAL VIDEO?
• 53% of Marketers rate video ROI performance higher than Social Media, Games, and Live Event promotions
• 90% of consumers watch online video and 71% say it’s the best way to bring product features to life
• YouTube reaches more US adults 18-34 than any cable network

WHY YOUTUBE?
• #1 online video platform
• 2nd largest search engine
• 3rd most visited website
• 4 billion video views per day
• 1.1 billion unique visitors per month
• 2 million channels with 250k+ subscribers

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Desktop Video
  • CPM
  • Other
  • Headline:
    Video Marketing and YouTube Data Company: Buy safe, efficient, and fully-transparent YouTube media, all while increasing performance against KPIs
  • Key Differentiator
    THE CHANNEL FACTORY PLATFORM Contextual Targeting Channel Factory’s Curation and Targeting Tool allows for optimally placed YouTube video advertisements, maximizing campaign performance and value. AnalyticsLarge Big Data & Analytics Integrated data stores better inform campaign strategy and optimizations during every stage of the campaign. DataLarge Influencer Integration Maximize paid and earned media with customized influencer content and targeted YouTube distribution.
  • Owned / Operated Properties
    channelfactory.com
  • Targeting

    contextual

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 9228522 Global Rank
  • 2110688
    United States
  • 1.01k Estimated Visits
Traffic Sources
  • Direct
    55.54%
  • Search
    43.45%
  • Social
    1.01%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    71.60%
  • Poland
    13.37%
  • Canada
    8.22%
  • Hong Kong
    6.82%
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Reviews
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Channel Factory, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, Canada, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Other.
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Channel Factory, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, Canada, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Other.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Channel Factory, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, Canada, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Other.
Files
Creatives
Channel Factory advertising reaches 1.01k visitors across desktop and mobile web, in countries such as United States, Poland, Canada, Hong Kong. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Channel Factory will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: contextual.

They have 1 advertising & marketing contacts listed on Thalamus.