Channel4-Advertising-Reviews-Pricing

Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.

Channel 4 was launched on 2nd November 1982 with a unique business model, under the Broadcasting Act 1981. We are funded predominantly by advertising and sponsorship, but unlike other broadcasters, Channel 4 is not shareholder owned. Channel 4 is a statutory corporation, independent of Government, and governed by a unitary board made up of executive and non-executive directors, who are responsible for ensuring that Channel 4 fulfils its remit and delivers its financial responsibilities. Non-executive directors are appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport. This system ensures our not-for-profit status; that we are held accountable and that all profit generated by our commercial activity is directly reinvested back into the delivery of our public service remit.

In addition to the main Channel 4 service, which is available on all digital platforms as well as through traditional analogue transmission, our portfolio includes E4, More4, Film4 and 4Music, as well as an ever-growing range of online activities that includes channel4.com, Channel 4's bespoke video-on-demand service 4oD and standalone digital projects. Through its film arm Film4 Channel 4 is also a key supporter of British film making talent.

As a publisher-broadcaster, Channel 4 is required to commission UK content from the independent production sector. We are a major investor in the UK's creative economy, working with around 300 creative companies from across the UK every year and investing significantly in training and talent development throughout the industry.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.
  • Owned / Operated Properties
    channel4.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 5073 Global Rank
  • 226
    United Kingdom
  • 16.1M Estimated Visits
Traffic Sources
  • Search
    47.80%
  • Direct
    42.24%
  • Referrals
    4.51%
  • Social
    3.89%
  • Mail
    1.51%
  • Display
    0.05%
Geography Breakdown
  • United Kingdom
    79.64%
  • United States
    3.70%
  • Ireland
    3.04%
  • Germany
    1.02%
  • Canada
    0.93%
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Reviews
Online Marketing Manager
Apr 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Channel4, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Ireland, Germany, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Channel4, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Ireland, Germany, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Channel4, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Ireland, Germany, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Channel4 advertising reaches 16.1M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Ireland, Germany, Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Channel4 will allow you to reach consumers in industries or verticals such as .

They have 3 advertising & marketing contacts listed on Thalamus.