Cheetah-Ads-Advertising-Reviews-Pricing

Cheetah Ads, is the mobile advertising business of Cheetah Mobile Inc. (NYSE: CMCM), the leading mobile utility and content app developer. Cheetah Ads unifies Cheetah Mobile’s strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment.

Cheetah Ads offers diverse, global reach with over 612 million users from 200+ countries across Cheetah Mobile’s owned and operated inventory, including News Republic, Live.me, Clean Master, and CM Security, and partner apps, such as musical.ly.

Cheetah Ads places beautiful, fullscreen vertical video ads for the wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within hit influencer-powered apps like musical.ly and Live.me; to personalized content moments in News Republic; and utility moments in apps like Clean Master. Enhanced by Cheetah Mobile’s artificial intelligence expertise, Cheetah Ads helps brands reach the right audience, at the right time, in the right format throughout the entire purchase cycle.

  • Company Name:
    Cheetah Ads
  • CEO Name:
    Fu Sheng
  • Parent Company Name:
    Cheetah Mobile
  • Headquarters:
    Beijing, China
  • Office Locations:
    Beijing, Taipei, Palo Alto, New York, Los Angeles, London, Paris, Berlin, Bordeaux
  • 1001-5000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Yes, varies by ad format
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPA, CPC, CPI, CPM, CPV
  • Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher
  • Headline:
    Vertical Video in All Mobile Moments
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Education, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Cheetah Mobile is a leading mobile internet company dedicated to making the world smarter. It aims to provide leading apps for mobile users worldwide and connect users with personalized content powered by artificial intelligence. Cheetah Mobile was formed in November 2010 as a merger between Kingsoft Security and Conew Image, bringing together Kingsoft Security's 18 years of security technology experience and Conew's internet DNA. The Company has attracted approximately 600 million global MAUs in more than 200 countries and regions, of which approximately 77% are located in Europe and the U.S. Cheetah Mobile's products, including its popular utility applications Clean Master, Security Master, CM Launcher, Duba Anti-Virus and Cheetah Keyboard help make users' mobile internet experience smarter, speedier and safer. In addition to utility applications, Cheetah Mobile also has social live broadcasting app Live.me and popular casual games such as Piano Tiles 2, Rolling Sky and Arrow.io. Cheetah Mobile is also an investor in OrionStar, an artificial intelligence company dedicated to developing the next generation of ground-breaking technology products.
  • Owned / Operated Properties
    CleanMaster, CMSecurity, AppLock, Live.me, NewsRepublic, BatteryDoctor, WhatsCall, PhotoGrid, PianoTiles2, RollingSky, CMLauncher3D, CMBrowser, ArmorflyBrowser
  • Programmatic Integrations & Publisher / Inventory Partners
    Google AdX, MoPub
  • Targeting

    Location, Gender, Age, Interest, Behavioral, Carrier, Device Model, OS Platform, OS Version, Language, Day Parting, Time of day, Re-targeting, Proprietary

  • Data Partners
    Cheetah Proprietary, Bluekai, MaxMind
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    MOAT, Comcast
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    TBC
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, AdX, Apsalar
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Iris Chu
Madrid Area, Spain
Head of Programmatic Demand
Ben Huang
Taiwan
International Business Development
+886-2-8101-0288
Lisa Peng
Beijing
Sales Head of Performance ads, APAC
+086 13810943492
Site Traffic
  • 466k Estimated Visits
Traffic Sources
  • Direct
    66.35%
  • Referrals
    21.58%
  • Search
    9.13%
  • Social
    2.94%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • China
    40.21%
  • India
    11.11%
  • Iran
    9.56%
  • Russia
    7.50%
  • Netherlands
    5.75%
Powered by Similar web
Network Data
Email / Social Data
  • 5k
    Facebook fans
  • 10.8k
    Twitter followers
Mobile Display
  • 50B mobile monthly overall impressions
Mobile Video
  • 100M total monthly mobile video views
Audience Demographics
57% male
43% female
Age
18-24
25%
25-34
40%
35-44
15%
45-54
15%
55-64
5%
Reviews
Online Marketing Manager
May 26, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cheetah Ads, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as China, India, Iran, Russia, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher.
Online Marketing Manager
May 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cheetah Ads, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as China, India, Iran, Russia, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher.
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cheetah Ads, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as China, India, Iran, Russia, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher.
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Creatives
Cheetah Ads advertising reaches 466k visitors across desktop and mobile web, in countries such as China, India, Iran, Russia, Netherlands. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Cheetah Ads will allow you to reach consumers in industries or verticals such as Financial Services, Government & Politics, Automotive, Travel & Leisure, Mobile App Installs, Food & Beverage, Entertainment, Sports, Clothing & Fashion, Education, Retail, Health & Beauty, Healthcare, Telecommunications, Technology, Gaming, Consumer Packaged Goods; you can target them with parameters such as: Location, Gender, Age, Interest, Behavioral, Carrier, Device Model, OS Platform, OS Version, Language, Day Parting, Time of day, Re-targeting, Proprietary.

They are headquartered at Beijing, China, and have 259 advertising & marketing contacts listed on Thalamus.