Advertising @ chinaSMACK is a separate section of chinaSMACK dedicated to advertising and the advertising industry in China today.

Whereas chinaSMACK focuses on modern Chinese internet society and culture by translating into English the its popular internet topics, trends, and the comments of its netizens, Advertising @ chinaSMACK aims to show another aspect of modern Chinese society through the noteworthy advertising campaigns that appear in China today as well as analysis and commentary about the industry.

Our goal is to make this section interesting, useful, and enjoyable for both advertising professionals and for everyday normal people with an interest in modern China.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Hot internet stories, pictures, & videos in China
  • Key Differentiator
    chinaSMACK is one of the largest, most popular, and fastest growing independent blogs about modern Chinese and Korean society, news, and phenomena. The original chinaSMACK section is known for emphasizing translations of original Chinese-language internet content, translations of Chinese netizen comments and reactions, and minimal editorial commentary. Advertising @ chinaSMACK features noteworthy Chinese advertisements and advertising campaigns in China along with news, commentary, and interviews with China advertising agencies and members of the China advertising industry. Diaspora @ chinaSMACK features views, opinions, and perspectives by overseas Chinese individuals including foreign-born Chinese, Chinese immigrants, and mixed-race Chinese as well news and commentary on overseas Chinese subjects and events. koreaBANG, indoBOOM, russiaSLAM, and japanCRUSH are chinaSMACK’s sister sites dedicated the internet culture and netizens of their respective countries. Traffic: 1.4m+ monthly visits. 3.5m+ monthly pageviews. 20k+ subscribers/followers. Data current as of 2012 April. Source: Google Analytics. Audience: chinaSMACK’s core audience is predominantly well-traveled young adult (18-34) and middle-aged (35-49) individuals with medium-to-high discretionary income interested in: Modern Chinese/Korean society, lifestyle, and trends. Travel and tourism opportunities to and within China/Korea. Study abroad and educational programs in China/Korea. Work opportunities in or relating to China/Korea. Language learning programs, both Chinese, Korean, and English. Cross-cultural exchanges and opportunities. Internet circumvention tools, i.e. VPNs & proxies. chinaSMACK is influential, regularly read by international journalists, members of the media, academics, and business professionals and is often featured or referenced by mainstream media outlets including CNN, The New York Times, and the BBC.
  • Owned / Operated Properties
    chinasmack.com, russiaslam.com, koreabang.com, indoboom.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 327359 Global Rank
  • 207978
    United States
  • 229k Estimated Visits
Traffic Sources
  • Search
    62.93%
  • Direct
    16.56%
  • Referrals
    14.20%
  • Social
    6.00%
  • Display
    0.31%
  • Mail
    0.00%
Geography Breakdown
  • United States
    31.66%
  • United Kingdom
    7.48%
  • China
    6.51%
  • Russia
    5.41%
  • Canada
    4.99%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • China
  • India
  • United Kingdom
  • Canada
Email / Social Data
  • 12k
    Facebook fans
  • 45.1k
    Twitter followers
Desktop Display
  • 28k display total monthly uniques
  • 54k display total monthly impressions
Mobile Display
  • 28k mobile total monthly uniques
  • 44k mobile monthly overall impressions
59%
iOS
41%
Android
79%
Phone
21%
Tablet
Audience Demographics
65% male
35% female
Age
18
15%
18-24
20%
25-34
25%
35-44
20%
45-54
10%
55-64
5%
65+
5%
Income
$0k-$50k
55%
$50k-$100k
25%
$100k-$150k
10%
$150k+
10%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ChinaSMACK, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, China, Russia, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ChinaSMACK, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, China, Russia, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ChinaSMACK, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, China, Russia, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
ChinaSMACK advertising reaches 229k visitors across desktop and mobile web, in countries such as United States, United Kingdom, China, Russia, Canada, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on ChinaSMACK will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Thalamus.