95395.18358 websnapshot
Chocolate Hair / Vanilla Care
Publisher: Natural hair care for kids, adoption, and family life.
Desktop Display, Mobile Display, Social, Desktop Video
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Natural hair care for kids, adoption, and family life.
  • Key Differentiator
    My blog is a chronicle of what I do and why I do it. It covers my journey learning to care for my daughter&#8217;s naturally curly hair, as well as transracial adoption and family life, exploring identity, respect, and empowerment, often using hair as our common language. Although the main focus of the blog surrounds haircare, it is my goal to provide a cultural context within which we've established our routines in the hopes of better illustrating how our choices fit into the broader picture of our family life. Blogging began as my way of helping other adoptive/foster parents learn to care for natural hair, but has grown into so much more. In addition to chronicling everyday activities such as growing hair, products, and step-by-step instructions, you can also follow my daughter and I as we find our footing on life&#8217;s journey.<br /> <br /> Chocolate Hair / Vanilla Care is evidence that if&nbsp;<i>I</i>&nbsp;can do hair,&nbsp;<i>anyone</i>&nbsp;can do it! This former motorcycle-riding tomboy never would have imagined that one day I&#8217;d be writing about such girly things as hairstyles. Yet here I am, blogging into my third year at Chocolate Hair / Vanilla Care!<br /> <br /> As a single parent (Boo's father and I are now divorced), I&#8217;m currently working as a freelance writer and social media consultant. I hold degrees in Cultural Anthropology and Theatre (history and criticism), having attended both UC Berkeley (Go Bears!) and UCLA. I&#8217;m also self-taught in UNIX systems administration, having enjoyed more than 10 years in that career at UCLA before leaving to focus on raising my daughter full time. However, I&#8217;m only truly happy when completely over-committed, throwing myself into too many side-projects from penning my first novel to hair tutoring sessions, in addition to running daily: Nothing like keeping both my mind and body challenged!
  • Owned / Operated Properties
    chocolatehairvanillacare.com
Contacts
Site Traffic
  • 10509110 Global Rank
  • 2704775
    United States
  • 993 Estimated Visits
Traffic Sources
  • Referrals
    40.86%
  • Social
    33.91%
  • Direct
    25.23%
  • Mail
    0.00%
  • Search
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    56.95%
  • United Kingdom
    15.44%
  • Germany
    14.26%
  • South Africa
    13.35%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • Australia
  • South Africa
Email / Social Data
  • 139k
    Facebook fans
  • 600
    Twitter followers
  • 6k
    Instagram followers
  • 6k
    Pinterest followers
Desktop Display
  • 12.7k display total monthly uniques
  • 31.1k display total monthly impressions
Mobile Display
  • 6k mobile total monthly uniques
  • 16.6k mobile monthly overall impressions
66%
iOS
34%
Android
15%
Phone
85%
Tablet
Audience Demographics
18% male
82% female
Age
18
15%
18-24
15%
25-34
25%
35-44
20%
45-54
15%
55-64
5%
65+
5%
Income
$0k-$50k
55%
$50k-$100k
30%
$100k-$150k
10%
$150k+
5%
Education
No College
30%
College
50%
Grad School
20%
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