Chubstr is a style destination for big and tall or plus size men. Since 2010, we have helped readers find, create, and share their style with the world through informative guides, interviews, photo shoots, and our curated shopping section. We’re pushing back against the myth that bigger guys don’t care about style by creating compelling content that runs the spectrum of fashion, lifestyle, politics, travel, food, and relationships.
HOW IT ALL BEGAN
Founder Bruce Sturgell started Chubstr out of the frustration of not being able to find stylish clothing in his size. “I would go to the mall to buy something, and see clothes I loved, but I’d leave empty handed because nothing would fit.” Experiencing this repeatedly, Sturgell set out to create a blog to call out retailers and brands that were hiding or not offering extended sizes at all.
I would go to the mall to buy something, and see clothes I loved, but I’d leave empty handed because nothing would fit.
“I started talking about brands that hid their big and tall sections on their website, or that didn’t carry extended sizes at all. I would share photos of my looks, and tips on where to find things. I was surprised to see that this resonated with people. They were sharing their own tips and photos with us, and I realized that this could be a real community, and a resource to help others.”
Chubstr began to gain traction and find interest in the press, with outlets like the New York Times, Refinery29, BBC, The Guardian, and more taking notice.
- Company Name:Chubstr
- CEO Name:Bruce Sturgell
(View Trends)
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Headquarters: (View Map)Portland, OR, United States
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1 - 10 employees
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Desktop Display, Email, Social, Mobile Display
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CPM
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Web Publisher
- Headline:Big Men's Style, Resources, Shopping & Guides
- Self / Managed Service:Managed Service
- IndustriesAutomotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Gaming, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Travel & Leisure, eCommerce
- Key DifferentiatorWhat is Chubstr? Chubstr is a style blog devoted to providing a resource for big and tall men who want to develop, refine and share their personal style. From news and interviews to features, product reviews and giveaways, Chubstr offers content that caters to an often overlooked niche market. Our readers are intelligent shoppers with an eye for style who want to interact with brands that can help them create unique looks that fit their personalities as well as their bodies. Our Mission Our mission is to help men of size find, create and share their style with the world through compelling content, product resources, and partnerships with relevant fashion and lifestyle brands. We carry out this mission through articles covering news, entertainment, tips & resources, interviews and reader photo submissions. Chubstr readers are looking for style and pop culture information tailored to their interests and needs – something we provide them every day. Our Community Chubstr has created a dedicated community of readers who are rarely presented positive, compelling content for people like them. Our readers understand and respect the niche community we are creating, and are more apt to interact with the brands they see offered on the pages of Chubstr. Because of our unique focus and dedicated focus on big men’s style, we see some of the highest conversions on product sales in the industry. We work with site sponsors to help them create an advertising plan that best captures their brand’s message, as well as the attention of our growing visitor base. There are a variety of ways you can partner with Chubstr, from on-page advertising, to promotions, sponsorships and more. Contact us for a media kit and to learn how your company can become a part of the Chubstr experience.
- 459479 Global Rank
- 194356 United States
- 113 K Estimated Visits
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Search71.47%
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Direct19.95%
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Social8.07%
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Referrals0.31%
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Display0.20%
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Mail0.00%
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61.34%
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13.20%
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5.77%
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5.26%
- United States 90.1%
- Consumer Goods and Services
- Tobacco
- Cigarettes
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Native0%
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Standard0%
They are headquartered at Portland, OR, United States, and have 1 advertising & marketing contacts listed on Kochava.
Chubstr works with Advertising technology companies such as The Trade Desk, Chango, AdZerk, Neustar AdAdvisor, AOL-Time Warner Online Advertising, BlueKai, DemDex, AppNexus, Resonate Insights, Atlas, Dstillery, isocket, VigLink, SkimLinks, Link Share, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Google Publisher Tag, Commission Junction, Evidon, Integral Ad Science, Turn, Ezakus, Google Adsense Asynchronous, DoubleClick Bid Manager, BlueKai DMP, Openads/OpenX, Yahoo Small Business, Facebook Custom Audiences, Aggregate Knowledge, Mediaplex, VINDICO, DoubleVerify, SkimWords, AcuityAds, Flashtalking, Advertising.com, Adap.TV, SpotXchange, Walmart, Prosperent, Media Innovation Group, StickyAds TV, Vidible, IponWeb BidSwitch, Rubicon Project, Index Exchange, AdBlade Embed, Adblade, Tapad, adingo, eBay Partner Network, Adify, Google AdSense Integrator, Google Inteactive Media Ads, Pubmatic, Innovid, AvantLink, Affilimate, AWIN, Performance Horizon, Omnitag, comScore Activation, Nativo, ContextWeb, Taboola, TripleLift, Criteo, Adyoulike, BidSwitch, StackAdapt.
