Facebook sPMD: Audience Prediction & Optimization Technology

Social Media Advertising Solutions CitizenNet’s patented audience prediction and optimization technology analyzes conversations across the Social Web to develop rich consumer profiles to predict responsive audiences and automatically optimize social media ad campaigns, typically doubling results for advertisers. Working with both agencies and brands across many industries, CitizenNet delivers both self-serve and fully managed solutions. CitizenNet offers the stability of an industry leader with the flexibility of a boutique technology company. CitizenNet has numerous patents in natural language processing and semantic analysis power audience discovery, designed for targeting and optimization with superior results. Whether for direct response or demand generation campaigns, these patented innovations deliver better results by targeting new, responsive audiences. Social listening insights combined with innovative data visualization and machine learning optimization make Social Media advertising easier and more effective. CitizenNet’s technology scours billions of conversations across the social web (Facebook, Twitter, YouTube and others) to find relevant conversations about your industry and brand. These conversations are turned into actionable insights for ad targeting. Better audience insights mean more powerful creative and effective ads. Targeting is automatically optimized and refined, delivering efficiency and scale.

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