Time Inc. is the trusted voice of the human story. Through our 100 news and culture brands, consumers & marketers can leverage the power of Time Inc.’s stories every day, every hour, on every platform, from every angle, at the best possible moment.

100 Iconic Brands
Time Inc. is one of the world's most influential media companies - home to 100 iconic brands like People, Sports Illustrated, Time, InStyle, Real Simple, Food & Wine, and Fortune, as well as more than 50 diverse brands in the United Kingdom such as Decanter, Horse & Hound and Wallpaper.

Digital and Social Reach
Our digital properties include more than 60 websites reaching 150+ million monthly digital visitors, 2 billion video views, and a social footprint of 200+ million through Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube.

Events & Franchises
We host 600+ of the world’s most anticipated annual events, like the TIME 100, Sports Illustrated Sportsman of the Year, the Fortune Most Powerful Women Summit, the Essence Festival, and the Food & Wine Classic in Aspen, all attended by hundreds of thousands of VIPs, journalists and influencers.

Innovative Solutions
We help advertisers reach the right people with an expanded digital video division, the ability to sell and buy products directly from Time Inc. and our brands, our global exchange programmatic platform, and valuable consumer insights driven by integrated data from the industry’s largest database of 160+ million.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video
  • CPM
  • Web Publisher
  • Headline:
    Recipes, Dinner Ideas and Menus
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage, Healthcare
  • Key Differentiator
    (Cooking Light) 2MM monthly UV, 20MM monthly PV. (MyRecipies) 7.5MM monthly UV, 87MM monthly PV, Top 10 ComScore Food Site.
  • Owned / Operated Properties
    CookingLight.com, MyRecipies.com, Sunset.com, CoastalLiving.com, Health.com, Allyou.com, FoodandWine.com, SouthernLiving.com, RealSimple.com, myrecipes.com, kitchenassistant.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jessica Savage
Midwest
Sales
Mary Payne
Southwest
Sales
Site Traffic
  • 6363 Global Rank
  • 2082
    United States
  • 9.12M Estimated Visits
Traffic Sources
  • Search
    84.35%
  • Direct
    10.18%
  • Social
    1.97%
  • Referrals
    1.88%
  • Mail
    1.50%
  • Display
    0.13%
Geography Breakdown
  • United States
    53.44%
  • United Kingdom
    6.74%
  • Canada
    5.40%
  • India
    3.69%
  • Australia
    2.51%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United Kingdom
  • United States
Email / Social Data
  • 4.15M
    Facebook fans
  • 80k
    Twitter followers
  • 150k
    Pinterest followers
Desktop Display
  • 3M display total monthly uniques
  • 9.9M display total monthly impressions
Mobile Display
  • 4.3M mobile total monthly uniques
  • 12.6M mobile monthly overall impressions
68%
iOS
32%
Android
66%
Phone
34%
Tablet
Audience Demographics
21% male
79% female
Age
18
10%
18-24
10%
25-34
25%
35-44
20%
45-54
20%
55-64
10%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
35%
College
50%
Grad School
15%
Reviews
Online Marketing Manager
May 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cooking Light / MyRecipes.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cooking Light / MyRecipes.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cooking Light / MyRecipes.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Website Advertising
Cooking Light / MyRecipes.com advertising reaches 9.12M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Cooking Light / MyRecipes.com will allow you to reach consumers in industries or verticals such as Healthcare, Food & Beverage.

They are headquartered at 225 Liberty Street New York, NY 10281 United States, and have 6 advertising & marketing contacts listed on Thalamus.