Covers-Media-Group-Advertising-Reviews-Pricing

Covers Media Group is an online publisher, providing Sports Wagering enthusiasts with valuable news, editorial and analysis as well as accurate and up-to-date scores, odds, matchups and statistics information.

The Covers.com property was originally launched in 1995 and continues to be recognized as an industry leader, reaching several million passionate and engaged worldwide users every single month.

The Covers Media Group team is committed to executing ROI-positive campaigns for our advertising partners. While also delivering high quality Sports Wagering Information content and innovative product solutions to our Web site users.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Search
  • Desktop Display, Desktop Video, Mobile Display, Social, Email, Search
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, Flat Rate, Pay-Per-Call, Revshare / ROAS, % of Media Spend
  • Ad Agency, Ad Network, Affiliate Network, Facebook FMP, Mobile App Publisher, Retargeting, Web Publisher, Other
  • Minimum Spend:
    $501-$1000
  • Headline:
    Publisher: Sports Betting Odds, Statistics and Picks - Covers.com
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    eCommerce, Entertainment, Gaming, Sports, Technology
  • Key Differentiator
    Created in 1995 by Paul Lavers and Joe MacDonald, Covers.com is the flagship property of the Covers Media Group. Covers.com is a one-stop-shop for current and accurate sports gaming information. It's essential reading for any level of sports bettor. Managed by a round-the-clock editorial staff, Covers.com produces statistics, articles and information for sports enthusiasts, 24 hours a day, 365 days a year. The site features live scores and odds, detailed match-up pages, a popular forum community and key angles on every major sport. As the sports gaming industry grows, so does the reputation of Covers.com as the most convenient and entertaining source for sports news and facts with over 45 million visits a year, which all helps make it the #1 Sports Betting Industry site according to Hitwise. Covers.com is also a leader in sports gaming industry news, featuring regular coverage of industry news and events, as well as detailed reviews and rankings of the best online sportsbooks, including user-rankings. Covers.com is also home to the Covers Experts. This group of sports wagering professionals studies the numbers, statistics, and intangibles to offer customers the convenience of top-notch sports information that comes from hours of research and years of experience. The Experts promote honesty, accuracy and integrity in their work, and their information is guaranteed to show a positive outcome for clients. This guarantee is backed by a "If you don’t win, you don’t pay" policy that provides clients an additional level of confidence in the product.
  • Owned / Operated Properties
    covers.com, prosportsdaily.com, contests.covers.com, experts.covers.com, forums.covers.com, forums.prosportsdaily.com
  • Targeting

    Sports, Audience segments, Category segments

  • Data Partners
    QuantCastGoogle Analytics 360comScore
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Blockthrough
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    DFP Premium
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Joseph Marchand
Halifax, Canada Area
Marketing Manager
Justin Newell
Halifax, NS
National Account Executive
Benny DeVine
Halifax, Canada Area
Business Development Manager
Site Traffic
  • 16841 Global Rank
  • 4923
    United States
  • 3.74M Estimated Visits
Traffic Sources
  • Direct
    61.74%
  • Search
    25.48%
  • Referrals
    6.56%
  • Mail
    3.12%
  • Social
    3.07%
  • Display
    0.02%
Geography Breakdown
  • United States
    46.61%
  • Venezuela
    13.54%
  • Canada
    7.42%
  • Dominican Republic
    5.14%
  • Mexico
    2.92%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    66%
  • Canada
    7%
  • Venezuela
    6%
Desktop Display
  • 231k display total monthly uniques
  • 15M display total monthly impressions
Mobile Display
  • 613k mobile total monthly uniques
  • 14.8M mobile total monthly impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
96% male
4% female
Age
18
17%
18-24
9%
25-34
14%
35-44
23%
45-54
20%
55-64
12%
65+
5%
Income
$0k-$50k
43%
$50k-$100k
32%
$100k-$150k
13%
$150k+
12%
Education
No College
37%
College
50%
Grad School
13%
Reviews
Online Marketing Manager
Apr 27, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Covers Media Group, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, flat_rate, Pay-Per-Call, Revshare/ROAS, % of Media Spend with ad inventory in countries such as United States, Venezuela, Canada, Dominican Republic, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Agency, Ad Network, Affiliate Network, Facebook sPMD, Mobile App Publisher, Retargeting, Web Publisher, Other.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Covers Media Group, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, flat_rate, Pay-Per-Call, Revshare/ROAS, % of Media Spend with ad inventory in countries such as United States, Venezuela, Canada, Dominican Republic, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Agency, Ad Network, Affiliate Network, Facebook sPMD, Mobile App Publisher, Retargeting, Web Publisher, Other.
Online Marketing Manager
Apr 27, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Covers Media Group, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, flat_rate, Pay-Per-Call, Revshare/ROAS, % of Media Spend with ad inventory in countries such as United States, Venezuela, Canada, Dominican Republic, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Agency, Ad Network, Affiliate Network, Facebook sPMD, Mobile App Publisher, Retargeting, Web Publisher, Other.
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Creatives
Covers Media Group advertising reaches 3.74M visitors across desktop and mobile web, in countries such as United States, Venezuela, Canada, Dominican Republic, Mexico. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Covers Media Group will allow you to reach consumers in industries or verticals such as eCommerce, Technology, Entertainment, Sports, Gaming; you can target them with parameters such as: Sports, Audience segments, Category segments.

They are headquartered at Greater Halifax, Nova Scotia, and have 12 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Covers Media Group inventory partners include: contact=jnewell@covers.com, indexexchange.com, rubiconproject.com, appnexus.com, distroscale.com, advertising.com, google.com, openx.com, spotxchange.com, spotx.tv, tremorhub.com, sovrn.com, lijit.com, gumgum.com, pubmatic.com, contextweb.com, districtm.io, carambo.la, x.fidelity-media.com, adtech.com, aolcloud.net, rhythmone.com, smartadserver.com, vertoz.com, adform.com, adyoulike.com, conversantmedia.com, jadserve.postrelease.com, synacor.com, sonobi.com, 33across.com, amazon.com, criteo.com, lkqd.com, lkqd.net, adblade.com, aps.amazon.com, anthemx.tv, coxmt.com, fyber.com, optimatic.com, rockyou.net, aralego.com, springserve.com, freewheel.tv, brightroll.com.