On April 21, 2016, Oracle completed the acquisition of Crosswise. Oracle Data Cloud is the fastest growing global Data as a Service business, aggregating more than 3 billion profiles from over 15 million websites in its data marketplace and operating the most accurate ID Graph to enable understanding of consumer behavior across all media channels. The addition of Crosswise further broadens the Oracle ID Graph to construct a complete view of consumers' digital interactions across multiple devices. Learn more about Oracle and Crosswise at www.oracle.com/crosswise
Oracle's Crosswise provides the world's most accurate and authoritative device map, anonymously matching billions of PCs, tablets and smartphones to their individual users. This data enables ad tech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. Crosswise employs ad tech industry veterans, big data software engineers, and the world's largest team of data scientists dedicated exclusively to solving cross-device identification challenges. For further information, visit www.crosswise.com.
- Company Name:Crosswise
- Parent Company Name:Oracle
Headquarters:Tel Aviv, Israel
Office Locations:Tel Aviv
Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
Ad Technology Provider
- Headline:Ad Technology Provider: Crosswise works with partners to enable them to break the multi-screen gap and unleash the full potential of their data
- Key DifferentiatorUsers spend their time on multiple devices.Crosswise helps you target your audience wherever they are - PC, Tablet, Mobile, and TV.How does it work?Crosswise uses big data, machine learning and proprietary algorithms to build the worlds most comprehensive and accurate device graph. Our technology links a phone, pc, tablet and TV to a single user without using any personally identifiable information and in compliance with industry privacy standards.Our ServiceWe provide access to our proprietary device graph to DSPs, retargeters, DMPs, attribution providers and analytics companies amongst others. Our mission is to provide our customers with the ability to add cross device capabilities to their existing business in a simple and cost effective manner.
- Owned / Operated Propertiescrosswise.com
- Data PartnersPlaced
Advertising on Crosswise will allow you to reach consumers in industries or verticals such as .
They are headquartered at Tel Aviv, Israel, and have 5 advertising & marketing contacts listed on Thalamus.