87646.10135 websnapshot
14 Cxense Contacts
Cxense
Affiliate Network & Demand Side Platform: Targeted Mobile and Online Advertising
Desktop Display, Mobile Display

EmediateAd is the ad serving solution that boosts the revenue of publishers’ digital advertising. Designed for publishers of all sizes or networks with multiple websites and platforms, EmediateAd offers a tailor-made setup with a high degree of support.

For more info about EmediateAd visit www.cxense.com/solutions/emediate

Emediate, as a company, was founded in 2001. In November 2013 the global big data specialist Cxense acquired the company.

For more info about Cxense go to www.cxense.com or follow us on linkedin.com/company/cxense

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Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Mobile Display
  • CPA, CPC, CPM, Revshare / ROAS
  • Affiliate Network, Demand Side Platform
  • Headline:
    Affiliate Network & Demand Side Platform: Targeted Mobile and Online Advertising
  • Industries
    Financial Services, Retail, Sports, Technology
  • Key Differentiator
    Digital advertising is the fastest growing area in advertising globally, and now constitutes more than 20% of the overall market, second only to TV. Furthermore, the digital-advertising spend is expected to double from $100 to $200 billion over the next 7-8 years. While this constitutes a great opportunity for online media companies and publishers all over the world, there is also increased competition for online advertising spend, and the demands from advertisers are ever growing, resulting in an increasingly complex online advertising market. Not only is there a demand for advertising across all kinds of devices, such as computers, mobile phones, tablets, there is also an increasing need for all types of online advertising formats, ranging from simple text advertising, display advertising, via image and banner advertising, to dynamic video and rich-media advertising formats. On top of this, advertisers also want to purchase online and mobile advertising using different business models, ranging from the conventional fixed-price tenancy or sponsorship models, via impression-based (CPM) models, over to more advanced performance advertising (CPC and CPA) models. The demand from advertisers to gain more efficiency from their advertisements has also driven the need for publishers to offer various forms of audience segmentation and targeted advertising, ranging from the opportunity to target based on content (e.g., based on a section of a news publication), via device (i.e. desktop, tablet or mobile advertising), location, time-of-day, and other contexts of the users, to more advanced end-user-related aspects, such as user interests and intent, demographics, etc. Besides the increased complexity driven by advertiser demands, the advertising market is seeing the rise of a range of intermediaries, or “middle-men”, who have positioned themselves in the middle of the advertising value chain between the advertisers and ad agencies on the one side and the publishers on the other. These intermediaries have introduced third-party ad networks and exchanges, trying to gain value for themselves, but typically at the expense of the publisher or media company. As a key part of this picture, one also see dominant global players that are entering the market and trying to control it on their own terms. Given the significant complexity and strong competition from global players and intermediaries, there is a need for an independent technology player that empowers media companies and publishers to obtain a stronger strategic position and provide the advanced mobile & online advertising services that are required for publishers to gain advertising market share. A problem with existing commodity advertising solutions is that they only support a small subset of what is needed, which means that publishers would have to license and integrate a large number of systems and modules. This is demanding on resources, expensive and ineffective from an advertising-yield perspective. If your business depends on online or mobile advertising revenues, whether you are a publisher or a media company, chances are that the Cxense Advertising solution is what you have been looking for. Cxense Advertising is a ready-to-go SaaS solution that you can put your own name on and start customizing from day one. Cxense Advertising is versatile, dynamic and ideally suited to power just about any online advertising scenario, anywhere in the world, as proven by the more than 3,000 publisher sites including mobile, around the world that are already powered by Cxense technology. Want to learn more? Watch this 6-minute demo video on how audience insight can be used to deliver the right content to the right readers at the right time for more information contact us.
  • Owned / Operated Properties
    emediate.se, cxense.com
  • Targeting

    content, device, location, time of day, demographics, interests and intent

Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Dennis Mulcahy
Vice President, Sales - North America at Cxense
Camilla Granaasen Moen
Marketing Director at Cxense
John T. Sviland
EVP Business Development at cXense
Site Traffic
  • 5112 Global Rank
  • 2613
    Japan
  • 22.5M Estimated Visits
Traffic Sources
  • Direct
    60.62%
  • Referrals
    32.05%
  • Search
    2.78%
  • Display
    1.95%
  • Social
    1.50%
  • Mail
    1.11%
Geography Breakdown
  • Japan
    22.34%
  • Argentina
    17.51%
  • Lithuania
    8.44%
  • United States
    8.31%
  • Finland
    7.31%
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Country Breakdown
  • Denmark
  • Norway
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