Dac-Group-Advertising-Reviews-Pricing

DAC Group is a leading multi-platform digital agency in the United States, United Kingdom and Canada. We are your one-stop lead generation partner. We have decades of experience bringing buyers and sellers together. Since 1972, our offices across North America have been creating industry-leading advertising programs.

Our purpose, and our promise, is to qualify, capture and convert the highest-value online and offline traffic into net-new sales for your business. We are accountable for the hard metrics against the key financial and performance indicators that matter to your business. If performance is essential to you, partner with us and prepare to be impressed.

DAC Group has a powerful approach to online and offline lead generation. We blend paid search, unpaid search, social, mobile and print/online directory marketing with state of the art measurement and proprietary technology. We have a high tolerance – and big appetite – for details and micro-management. Our integrated, multi-channel programs leverage marketing best practices to provide the greatest, most sustainable long-term return on investment in the industry. And we can prove it.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Directory Advertising Can you afford to ignore 16 billion directory searches? Can your company ignore the #1 print medium that consumers use when they are searching for a business at the point of purchase? Because of its broad reach and high conversion rates, Print Yellow Pages™ continues to play a vital role in off-line lead generation strategies. When blended with online directories, the print directory acquires a synergy that effectively targets both online and offline consumers. Internet Yellow Pages™ (IYP) now garners 5.6 billion searches annually. It feeds directory information to search engines such as Google, Yahoo and Bing and allows options like cost per call or cost per lead. With over 40 years of experience and more than 350 clients, DAC Group makes a substantial difference in the performance of our client's directory advertising. The depth of our experience, our use of innovative technology and dedication to comprehensive testing make each marketing dollar work as hard as possible. One substantial difference is our dedication to media agnostic allocation which is grounded in the depth of our experience, our proven technology, systems and research. DAC Group conducts extensive proprietary research and subscribes to many syndicated research studies including TNS, comScore, PMB, Kantar, Burk, LSA and others, to ensure that we know how categories are shifting and how this shift will affect your business. We know that Yellow Pages™ advertising is a trusted, long standing and continuously profitable tool for many of our clients. We will ensure that your directory program maximizes your return on investment; we will allocate dollars to the most effective medium. As leaders in directory advertising, we look at your marketing spend and we define the appropriate allocation that will produce the best result for your category. As usage changes, your strategy will change. Comprehensive measurement will dictate the decisions. Results will define success.
  • Owned / Operated Properties
    dacgroup.com
Site Traffic
  • 1821401 Global Rank
  • 118653
    Canada
  • 14.5k Estimated Visits
Traffic Sources
  • Direct
    37.43%
  • Search
    33.13%
  • Referrals
    25.88%
  • Social
    1.90%
  • Mail
    1.65%
  • Display
    0.00%
Geography Breakdown
  • Canada
    59.52%
  • United States
    22.56%
  • United Kingdom
    8.25%
  • France
    2.45%
  • India
    1.59%
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Reviews
Online Marketing Manager
Feb 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dac Group, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, United Kingdom, France, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dac Group, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, United Kingdom, France, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dac Group, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, United States, United Kingdom, France, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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