About

Since 1919, The Daily Bruin has served as UCLA’s premier source of campus news for students and members of the university. The paper, originally known as Normal Outlook and then Cub Californian, has mostly published each school day of the year since the mid-1920s. The Bruin is now the only five-day paper serving a University of California campus.

In Kerckhoff 118, the Daily Bruin’s central-campus office, about 250 students work in 14 editorial sections to produce the paper each day. Students serve as the paper’s editors, reporters, photographers, videojournalists, designers and programmers. An editorial board composed of UCLA students serves as the newspaper’s official voice on matters concerning students.

The Bruin also regularly performs strongly in college media competitions. In 2014, the paper received the ACP Pacemaker award, widely recognized as the most prestigious honor in college journalism, for the nation’s best daily college newspaper. In 2015, the paper received 30 California College Media Association awards, including the award for Best Daily Newspaper in the state for the second year in a row.

Because UCLA does not have a journalism major or school, the Daily Bruin serves as the university’s primary training ground for young journalists. Daily Bruin alumni have worked at many top news organizations, including National Public Radio, BBC, the New York Times and the Washington Post.

The Daily Bruin is a resource to the students, faculty, staff and community members of UCLA and Westwood. The paper offers local insight and coverage of events, trends and important topics on campus every day it prints.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports
  • Key Differentiator
    The Daily Bruin is UCLA's student newspaper published by the UCLA Communications Board. The newspaper's primary mission is to fulfill the public's right to know about activities or events of community interest. As a student-managed and edited newspaper, the Bruin promotes student involvement and responsibility by providing practical journalism experience and opportunities for students to develop and improve their journalism and business skills and prepare for media and other careers. The paper is published Monday through Friday during the academic year and on Mondays during summer. The Daily Bruin staff also publish Prime, a lifestyle magazine that prints once per academic quarter.
Site Traffic
  • 220780 Global Rank
  • 58360
    United States
  • 285 K Estimated Visits
Traffic Sources
  • Search
    64.78%
  • Direct
    21.22%
  • Social
    12.25%
  • Referrals
    1.23%
  • Mail
    0.51%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 82,496
3,894
United States Rank 20,540
13,696
United States Page Views 92.8%
4.7%
Top Countries
Top Search Keywords
  • McHenry County College
Ad Intelligence
  • Native
    98.80%
  • Standard
    1.20%
  • Direct
    0.00%
Ads Seen Recently
3,905
Longest Running Ad
Daily Bruin
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Desktop
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Dimensions
300x250
Daily Bruin
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Mobile
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other
Daily Bruin
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Mobile
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other
Daily Bruin
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Mobile
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other
Daily Bruin
Device
Desktop
Dimensions
728x90
Daily Bruin
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Mobile
Dimensions
other
Daily Bruin
Device
Mobile
Dimensions
other
Daily Bruin
Device
Mobile
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Daily Bruin
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Mobile
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other
Daily Bruin
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Mobile
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other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
conversantmedia.com
reseller
41357
03113cd04947736d
google.com
reseller
pub-5995202563537249
f08c47fec0942fa0
emxdgt.com
reseller
326
1e1d41537f7cad7f
appnexus.com
reseller
1356
f5ab79cb980f11d1
openx.com
reseller
539266264
6a698e2ec38604c6
aolcloud.net
reseller
9993
adtech.com
reseller
9993
indexexchange.com
reseller
185506
50b1c356f2c5c8fc
criteo.com
reseller
3450
amazon.com
reseller
3411
pubmatic.com
reseller
156423
5d62403b186f2ace
Daily Bruin advertising reaches 285k visitors across desktop and mobile web, in countries such as United States, Canada, Mexico, United Kingdom, Brazil. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Daily Bruin will allow you to reach consumers in industries or verticals such as Sports, Government & Politics.

They are headquartered at Los Angeles, CA, United States, and have 10 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Daily Bruin inventory partners include: conversantmedia.com, google.com, emxdgt.com, appnexus.com, openx.com, aolcloud.net, adtech.com, indexexchange.com, criteo.com, amazon.com, pubmatic.com, rubiconproject.com, 33across.com, districtm.io, coxmt.com, sonobi.com, media.net, spotx.tv, spotxchange.com, altitude-arena.com, lockerdome.com, synacor.com, rhythmone.com, contextweb.com, bidtellect.com, gumgum.com, admixer.net, e-planning.net, lijit.com, sovrn.com, rtk.io, beachfront.com, aps.amazon.com, adyoulike.com, fyber.com, tremorhub.com, advertising.com, taboola.com.

Daily Bruin works with Advertising technology companies such as Google Adsense, DoubleClick.Net, Openads/OpenX, Aggregate Knowledge, Smart Adserver, Integral Ad Science, Turn, ADTECH, Google AdSense Custom Search Ads, Evidon, DoubleClick Bid Manager, Mediaplex, Google Adsense Asynchronous, AppNexus, The Trade Desk, BannerFlow, Atlas, Yahoo Small Business, Advertising.com, Adap.TV, SpotXchange, Flashtalking, Walmart, Index Exchange, StickyAds TV, IponWeb BidSwitch, DoubleVerify, Media Innovation Group, Yahoo Ad Sync, Burst Media, Videology, Rocket Fuel, GumGum, Dstillery, Simpli.fi, Adobe Audience Manager Sync, BlueKai, DemDex, AdBlade Embed, Adblade, Avocet, Rubicon Project, BlueKai DMP, Adhigh, GetIntent, Tribal Fusion, Geniee, RUN Ads, Tapad, AdMatrix, Drawbridge, Ad Tech Japan AOL, SiteScout, RadiumOne, ContextWeb, Beeswax, Pubmatic, Amazon Ad System, Amazon Associates, Facebook Custom Audiences, AppNexus Segment Pixel, eXelate, Research Now, Eyeota, JustPremium, Cybba, Google AdSense Integrator, Broad Street Ads, Ads.txt, Google Direct, AppNexus Reseller, 33 Across Direct, RubiconProject Reseller, PubMatic Reseller, OpenX Reseller, RhythmOne Reseller, ORC International Reseller, AOL Reseller, Google Reseller, Sonobi Reseller, IndexExchange Reseller, Amazon Direct, DistrictM Reseller, Cedato Reseller, ContextWeb Reseller, Tremor Video Reseller, Improve Digital Reseller, SpotXChange Reseller, Telaria Reseller, Converstand Media Direct, ORC International Direct, DistrictM Direct, GumGum Direct, 33 Across Reseller, Bidtellect Reseller, GumGum Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, Outbrain Direct, IndexExchange Direct, Adform Reseller, FreeWheel Reseller, Lockerdome Direct, RTK Direct, Converstand Media Reseller, ShareThrough Direct, Sonobi Direct, SpringServe Direct, Beachfront Reseller, Undertone Direct, Synacor Direct, OpenX Direct, Comet Cox Media Reseller, Media.net Reseller, Genesis Media Reseller, Amazon Reseller, Criteo Reseller, Taboola Reseller, Fyber Reseller, AdYouLike Reseller, RTK Reseller, Lockerdome Reseller, Sovrn Direct, Lijit Direct, E-Planning Direct, Admixer Direct, Synacor Reseller, Media.net Direct, Nativo Direct, SpotXChange Direct, Nativo Reseller, Twitter Ads, Directory M, flytedesk.