DanceOn is an entertainment focused digital media company connecting music and pop culture through the universal language of dance. Through multi-platform storytelling and diverse, influencer-driven programming, DanceOn reaches engaged millennials seeking on-demand music content everywhere.

The network's 4B+ views, 30M+ subscribers and 50M+ fans across platforms showcase the influence of dance around music's viral moments. Watch acclaimed shows like The Edge, a docu-series showcasing the World's iconic music videos, tours and performances, the most successful dance show online, Dance Showdown with 75MM+ views over 3 seasons, and the new music video - influencer and fan driven, viral dance hits.

DanceOn was co-founded by CEO Amanda Taylor, Madonna, Guy Oseary and Machinima chairman Allen DeBevoise. DanceOn empowers the creators - musicians and artists in the digital era.

  • Desktop Video
  • Desktop Video
  • CPM
  • YouTube MCN
  • Headline:
    YouTube MCN
  • Key Differentiator
    Dance is a universal passion point. Our network showcases dance lifestyle & culture to a global audience. Co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Machinima CEO Allen DeBevoise, DanceOn was selected as part of YouTube’s $100 million original content initiative and established itself as one of the top 10 premium YouTube channels. With significant growth and a compelling business model, the DanceOn Network continues to foster a close partnership with YouTube. Through our success, we have attracted the creator of So You Think You Can Dance, Nigel Lythgoe, and the #1 cable programming brand, AMC Networks, to our board. From reality competitions to docu-series, from scripted shows to user-generated content, DanceOn creates engaging programming, reaching a network of over 15 million users across our social channels.
Site Traffic
  • 4137270 Global Rank
  • 1221803
    United States
  • 5.75k Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Social
  • Referrals
  • Mail
  • Display
Geography Breakdown
  • United States
  • Netherlands
  • Trinidad and Tobago
  • Brazil
  • Bulgaria
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