DanceOn is an entertainment focused digital media company connecting music and pop culture through the universal language of dance. Through multi-platform storytelling and diverse, influencer-driven programming, DanceOn reaches engaged millennials seeking on-demand music content everywhere.

The network's 4B+ views, 30M+ subscribers and 50M+ fans across platforms showcase the influence of dance around music's viral moments. Watch acclaimed shows like The Edge, a docu-series showcasing the World's iconic music videos, tours and performances, the most successful dance show online, Dance Showdown with 75MM+ views over 3 seasons, and the new music video - influencer and fan driven, viral dance hits.

DanceOn was co-founded by CEO Amanda Taylor, Madonna, Guy Oseary and Machinima chairman Allen DeBevoise. DanceOn empowers the creators - musicians and artists in the digital era.

Capabilities
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Video
  • CPM
  • YouTube MCN
  • Headline:
    YouTube MCN
  • Key Differentiator
    Dance is a universal passion point. Our network showcases dance lifestyle & culture to a global audience. Co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Machinima CEO Allen DeBevoise, DanceOn was selected as part of YouTube’s $100 million original content initiative and established itself as one of the top 10 premium YouTube channels. With significant growth and a compelling business model, the DanceOn Network continues to foster a close partnership with YouTube. Through our success, we have attracted the creator of So You Think You Can Dance, Nigel Lythgoe, and the #1 cable programming brand, AMC Networks, to our board. From reality competitions to docu-series, from scripted shows to user-generated content, DanceOn creates engaging programming, reaching a network of over 15 million users across our social channels.
Site Traffic
  • 3949453 Global Rank
  • 2687167
    United States
  • 7.13k Estimated Visits
Traffic Sources
  • Search
    68.83%
  • Direct
    25.55%
  • Social
    4.91%
  • Referrals
    0.71%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    18.67%
  • Brazil
    12.48%
  • United Kingdom
    9.21%
  • Barbados
    8.51%
  • Peru
    7.88%
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Network Data
Reviews
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on DanceOn, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Peru. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of YouTube MCN.
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on DanceOn, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Peru. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of YouTube MCN.
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on DanceOn, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Peru. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of YouTube MCN.
Files
Creatives
DanceOn advertising reaches 7.13k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Peru. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on DanceOn will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus.