About

Digital News Asia (DNA) is an independent news portal that covers the entire ICT ecosystem, including industry and public policy issues, new technologies, business trends and developments, entrepreneurs and startups, as well as the movers and shakers in the industry.

Who we are: A group of respected and award winning technology and business journalists.

Why we are doing this: We want to see the ICT industry in South-East Asia grow and develop and believe we can help this by providing insightful and analytical coverage of the ICT ecosystem in these countries.

We will cover the tech ecosystem in an analytical and critical manner without fear and favour. We aim to be the Fourth Estate for the tech ecosystem in the countries we cover.

What we do: DNA will provide coverage on industry issues, business models, public policy, entrepreneurs, startups and funding, new technology as well as business trends and developments, research and ground-breaking projects, and last but not least, profiles on the movers and shakers in the industry.

There will be an emphasis on enterprise tech, but from a customer and not a vendor viewpoint, including how organisations are using ICT to address business concerns and objectives.

How we are doing it: Primarily through the content on this website. DNA will also publish special reports and white papers, and will organise forums and roundtables on issues of interest to the ICT ecosystem.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Digital News Asia
  • Key Differentiator
    About Us Digital News Asia Digital News Asia (DNA) is an independent news portal that covers the entire ICT ecosystem, including industry and public policy issues, new technologies, business trends and developments, entrepreneurs and startups, as well as the movers and shakers in the industry. It went live in May, 2012. Who we are: A group of respected and award-winning technology and business journalists. Why we are doing this: We want to see the ICT industry in South-East Asia grow and develop and believe we can help this by providing insightful and analytical coverage of the ICT ecosystem in these countries. We will cover the tech ecosystem in an analytical and critical manner without fear and favour. We aim to be the Fourth Estate for the tech ecosystem in the countries we cover. What we do: DNA will provide coverage on industry issues, business models, public policy, entrepreneurs, startups and funding, new technology as well as business trends and developments, research and ground-breaking projects, and last but not least, profiles on the movers and shakers in the industry. There will be an emphasis on enterprise tech, but from a customer and not a vendor viewpoint, including how organisations are using ICT to address business concerns and objectives. How we are doing it: Primarily through the content on this website. DNA will also publish special reports and white papers, and will organise forums and roundtables on issues of interest to the ICT ecosystem. Who should read us: Those interested in tech news and developments in general, including decision-makers in both the ICT industry as well as their customers. Students and faculty in the computer science, engineering, maths and digital multimedia fields will also find value in DNA. The 133,000 people working in MSC status companies. According to MDeC, their average salary as of end of 2010 was RM4,380. That is above average income. Policy makers/bureaucrats. Senior business leaders in the tech and telco space. CFOs and CIOs across all industries where technology adoption is a competitive necessity and where smart technology adoption can be a competitive differentiator. Bios Karamjit Singh (Founder/CEO) Karamjit Singh first joined The Edge, Malaysia’s premier business publication, in 1995 and covered a number of areas before specialising in the telecommunications sector. In 2000, with the increasing convergence of computer and telecommunications technologies and the Multimedia Super Corridor’s continued expansion, he was transferred to the weekly’s nascent netv@lue2.0 pullout. Within seven months, he was appointed editor of the highly-regarded pullout, a position he held until March, 2012. For five years, he was also editor of a bi-monthly pullout, SMEs Going Global, in The Edge. Along the way, he has picked up a few awards, starting with the Malaysian Press Institute award for Best Telecommunications Writer (English category) in 2002, the DiGi Telecommunications Journalist of the Year (Magazine Category) 2004, to the most recent one in 2009 from the Malaysian Customer Relationship Management and Contact Centre Association as Journalist of the Year in recognition of his informative and critical coverage of the outsourcing sector since 2000. Over the course of his career, Karamjit’s name has become synonymous with netv@lue2.0. He has come to be regarded by industry and peers as one of the nation’s most respected journalists and pundits, and is frequently invited to speak or moderate at conferences and roundtables. Karamjit founded Digital News Asia with a vision that media should play its role as the Fourth Estate, and on the belief that timely, insightful and analytical coverage can help the tech ecosystem in South-East Asia, especially Malaysia, grow and develop. Follow him on Twitter at www.twitter.com/karamjitdna A. Asohan (Executive Editor/Co-Founder) A. Asohan spent 18 years as a technology journalist with The Star, Malaysia’s No 1 English daily. He was the editor of the newspaper’s popular In.Tech pullout until 2005, when he was posted to Bangkok as the editor of the Asia News Network (ANN), a coalition of English newspapers in Asia which includes The Star as a member. At ANN, he was responsible for leading the redesign of the ANN website and the launch of its weekly regional newsmagazine, AsiaNews. In 2007 he returned to The Star to take charge of its digital media operations, a role which included exploring non-print and social media opportunities for the newspaper. He held this position until 2010 to take over as the senior public relations manager at Microsoft Malaysia. He left the industry to return to journalism, forming Digital News Asia with former colleagues in the technology journalism field. He continues to contribute articles to The Star, and has contributed to ANN member newspapers and The Malaysian Insider, an independent news portal. He can be followed on Facebook at www.facebook.com/asohan or via Twitter at www.twitter.com/Asohan Edwin Yapp (Contributing Editor/Co-Founder) Edwin Yapp is an award-winning fulltime journalist and runs his own editorial consultancy, inSight Editorial Services. He has been the Malaysian correspondent/blogger for technology portal ZDNet Asia, a sister website of the famed CNET News.com, now a division of CBS Interactive. A trained engineer who used to work for a leading mobile network operator, he began his writing career at The Star, Malaysia’s No 1 English daily, where he spent five years covering the ICT and enterprise technology field, primarily with In.Tech, the newspaper’s technology pull-out. Edwin has been the contributing editor to The Edge’s technology pullout, netv@lue2.0, and has written for other local magazines such as Business Today, Personal Money, Enterprise Innovation, Computerworld, MIS Asia, CIO Asia, Malaysian Business, Accounting and Business, and Travel 3Sixty, Air Asia’s in-flight magazine. He is also a columnist with The Malaysian Insider and Selangor Times, and has participated in BFM's Tech Talk in the early days of the station's existence as a weekly guest, touching on enterprise technology. Edwin has also won a number of awards for his contribution to the telecommunication industry, including bagging the DiGi Best Online Article in 2003 and 2005. He can be found on Twitter occasionally at www.twitter.com/yedwin01. Gabey Goh (Editor) Gabey Goh, the youngest member of the DNA family, cut her journalism teeth with The Malay Mail as a reporter on the news beat before joining the lifestyle desk as Assistant Editor, specialising in technology. She then honed those teeth into fangs as Editor of Advertising + Marketing Magazine & A+M Daily e-Newsletter. Her on-going interest in technology saw her returning to the beat when she joined The Star, Malaysia’s No 1 English daily, as a journalist for the popular StarBytz tech pullout. She took charge of many of the pullout’s social and digital media initiatives, and continues to write her Gabberish column for the paper’s MetroBiz section. Gabey brings many strengths to the DNA stable, including a keen understanding of technology, a nose for news, a flair for marketing and a no-nonsense attitude. You can follow her on Twitter at https://twitter.com/gabeygoh. Kelvin Lim (Head of Business Development) With close to a decade of journalism and public relations experience under his belt, Kelvin Lim brings a diverse portfolio of capabilities to DNA, having served in multiple roles within the communications industry. A tech junkie at heart, Kelvin first joined and later helmed T3 Magazine and PC Gamer, combining his passion for consumer technology, automotive reviews and computer gaming. He then shifted gears and dived into public relations (PR) consulting, where he managed strategic communications for numerous blue-chip corporations, and helped manage technology and digital directions for numerous PR firms. He would have you believe that reading is his favourite past time, but like all of us, we'd rather just think he spends all his time on his Twitter account at www.twitter.com/Kelameity. You can also email him at kelvin@digitalnewsasia.com. Goh Thean Eu (Editor) Goh Thean Eu, the newest member of the DNA family, spent more than eight years in Business Times (BT), the business segment of the New Straits Times, and had short stints as assistant vice president (Digital Editor) at Astro Malaysia Holdings Bhd and as a senior writer at Focus Malaysia, a business weekly. During his time with BT, Thean Eu covered major events related to the telecommunications and the technology sectors. Among the stories he broke were Telekom Malaysia's plan to dispose of its payphone business, U Mobile terminating its domestic roaming deal with Celcom, SK Telekom buying a key stake in Packet One, and more. He has also won the first prize in Print Journalism for Newspapers (English) category in the annual awards organised by DiGi.
Site Traffic
  • 788212 Global Rank
  • 13144
    Malaysia
  • 99.3 K Estimated Visits
Traffic Sources
  • Search
    40.60%
  • Direct
    40.33%
  • Social
    15.20%
  • Referrals
    3.86%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
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Alexa Traffic Data
Global Rank 136,522
2,743
Malaysia Rank 3,244
435
Malaysia Page Views 49.7%
2.4%
Top Countries
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Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
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Digital News Asia
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Digital News Asia advertising reaches 99.3k visitors across desktop and mobile web, in countries such as Malaysia, Singapore, Philippines, United States, Poland. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Digital News Asia will allow you to reach consumers in industries or verticals such as .

They are headquartered at Petaling Jaya, Malaysia, and have 1 advertising & marketing contacts listed on Kochava.

Digital News Asia works with Advertising technology companies such as Innity, DoubleClick.Net, Google Adsense, Google Publisher Tag, Atlas, DoubleVerify, Aggregate Knowledge, AppNexus, Yahoo Small Business, Evidon, Media Innovation Group, Mediaplex, The Trade Desk, Integral Ad Science, DoubleClick Bid Manager, RadiumOne, Openads/OpenX, Neustar AdAdvisor, Rocket Fuel, Dstillery, DemDex, Drawbridge, Google AdSense Integrator, FLoC, FLoC Opt-Out.