About

Leading publisher of fiction and interactive entertainment. Creators of the cross platform multiplayer games 'Popword', 'Eight Letters' and 'Switchword' and the popular East of the Web short stories and interactive fiction website and iphone app 'Short Stories eReader'.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
Site Traffic
  • 176292 Global Rank
  • 159197
    United States
  • 373 K Estimated Visits
Traffic Sources
  • Search
    54.59%
  • Direct
    39.04%
  • Social
    2.86%
  • Referrals
    2.57%
  • Mail
    0.95%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 88,439
1,634
United States Rank 40,724
29,931
United States Page Views 26.6%
0.4%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 5 Total reviews
  • App Url: https://itunes.apple.com/app/east-of-the-web/id364736860
  • App Support: http://www.eastoftheweb.com/short-stories/contact.php
  • Genre: Games
  • Bundle ID: com.eastoftheweb.switchwordhd
  • App Size: 2.98 M
  • Version: 1.4
  • Release Date: April 1st, 2010
  • Update Date: June 12th, 2012

Description:

The original strategic word game for the iPad. From East of the Web, creators of the popular destination for online word games, Switchword combines strategy, word knowledge and puzzling fun!

Capture your opponent's squares by creating words while preventing your own squares from being taken. Switchword has been called the chess of word games - it's easy to learn but takes a little longer to master!

Play with a friend across a table thanks to the iPad's large screen and the built in two-player mode, complete with rotating board.

"Switchword gives you the fun, excitement and challenge you would not normally get from other word games. I recommend this game." - Appletell.com

Game features:
- Easy to learn
- Endless gameplay possibilities thanks to unique combination of strategy and word knowledge
- Full two-player mode with rotating board
- 26 computer players of varying skill and vocabulary to play against
- Full tutorial included

Sort by

Bewildered137

Aug 21, 2011

Excellent

So far, anyway--I just played a few rounds, but concept is excellent, interface is excellent, AI seems pretty good. I played against the bottom 2 levels of AI (I hate to lose and it's a good way to learn), and can tell that the higher levels will be plenty challenging. One warning--don't get sloppy about placing your piece, it can land next to where you intended and there's no take-back. This isn't a complaint, it was my fault, just a warning to others. Altogether, feels like a game that could last me the rest of my life. The only improvement I can think of would be being able to play against a live opponent on another computer or iPad via Internet, game center maybe? Not Facebook please, I don't do Facebook games--life is too short and FB too weird. A twiddle might be to allow the player to choose whether to play first or second in settings when playing against the AI--I suspect there's a parity advantage to the second player, though I haven't played enough yet to be sure.

Tommilli

Sep 25, 2010

Brilliant for long winter nights!

This is an incredibly clever game. The more you play it the more you realise ways to outmanoeuvre your opponent. It's like a strategic game of scrabble but better! There are only 2 things I would like to see: Firstly please please please, instead of drag and dropping letters to the board can we have the option of tapping to select a letter then tapping on the board where we want to place it as the drag & drop is awkward. Second is ability to turn the board manually instead of the game doing it automatically at the end of a players turn. It is too quick and doesn't give you a chance to see the words you've made. If these come in an update it would be a definite 5 star

AMandMM

Jun 16, 2010

almost there

This game could be great except for two things. One, player two's letters are very hard to pick up--there's something about the touch mechanics that is off. Two, the colors!! Orange and green are terribly difficult colors for those with even slight red-green color blindness to tell apart. Add the curious decision to make the tiles opaque, and it is frustrating to play. I'd love to see these two things fixed.

steve90210

Apr 08, 2010

Switch

One of my time-wasting app.

Magnetic Poet

Apr 03, 2010

Unique.

Just had a few games of this - wow, nerve-wracking! You really have to think and watch all the way through. Great game.
Ad Intelligence
  • Native
    0.00%
  • Standard
    99.91%
  • Direct
    0.09%
Ads Seen Recently
4,343
Longest Running Ad
East of the Web
Device
Desktop
Dimensions
other
East of the Web
Device
Desktop
Dimensions
160x600
East of the Web
Device
Desktop
Dimensions
other
East of the Web
Device
Desktop
Dimensions
728x90
East of the Web
Device
Mobile
Dimensions
other
East of the Web
Device
Desktop
Dimensions
120x600
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
contextweb.com
reseller
561998
89ff185a4c4e857c
appnexus.com
reseller
4052
conversantmedia.com
reseller
100034
03113cd04947736d
improvedigital.com
reseller
1468
telaria.com
direct
jrkl5-0ac26
1a4e959a1b50034a
spotxchange.com
direct
108706
7842df1d2fe2db34
pubmatic.com
reseller
157904
5d62403b186f2ace
rhythmone.com
reseller
1149317856
a670c89d4a324e47
spotx.tv
reseller
108706
7842df1d2fe2db34
openx.com
reseller
538929384
6a698e2ec38604c6
rubiconproject.com
reseller
17346
0bfd66d529a55807
East of the Web advertising reaches 373k visitors across desktop and mobile web, in countries such as United States, Philippines, Canada, United Kingdom, India. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on East of the Web will allow you to reach consumers in industries or verticals such as Entertainment.

They have advertising & marketing contacts listed on Kochava. According to their Ads.txt, East of the Web inventory partners include: contextweb.com, appnexus.com, conversantmedia.com, improvedigital.com, telaria.com, spotxchange.com, pubmatic.com, rhythmone.com, spotx.tv, openx.com, rubiconproject.com, indexexchange.com, google.com, advangelists.com, districtm.io, synacor.com, emxdgt.com, advertising.com, sonobi.com, yieldnexus.com, admanmedia.com, loopme.com, gumgum.com, lkqd.com, freewheel.tv, tremorhub.com, springserve.com, beachfront.com, ssp.ynxs.io, lkqd.net, lijit.com, sovrn.com, smartadserver.com, altitude-arena.com, smartyads.com, audience.media, undertone.com, themediagrid.com, pubnx.com, video.unrulymedia.com, chocolateplatform.com, vdopia.com, yieldmo.com, smartclip.net, sekindo.com, kargo.com, 33across.com, adtech.com, brightcom.com, xad.com, yahoo.com, adyoulike.com, pubnative.net, sharethrough.com, triplelift.com, anyclip.com, aps.amazon.com, 1rx.io, freestar.io, media.net, outbrain.com, coxmt.com, aol.com, roimediaconsultants.com, lockerdome.com, adform.com, ucfunnel.com, aralego.com, somoaudience.com, mobileadtrading.com, connectad.io, cosmoshq.com, aniview.com, valo.ai, admixer.net, e-planning.net, teads.tv, smaato.com, connatix.com, mantisadnetwork.com, adingo.jp, vindicosuite.com.

East of the Web works with Advertising technology companies such as Facebook Custom Audiences, Ads.txt, Google Reseller, AppNexus Reseller, IndexExchange Reseller, OpenX Reseller, OpenX Direct, RhythmOne Reseller, RhythmOne Direct, DistrictM Direct, RubiconProject Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, PubMatic Reseller, ContextWeb Reseller, Converstand Media Direct, C1X Reseller, Comet Cox Media Reseller, DistrictM Reseller, YieldBot Reseller, ShareThrough Direct, SpotXChange Reseller, ORC International Reseller, SmartAdServer Reseller, Improve Digital Reseller, Adform Reseller, FreeWheel Reseller, LKQD Reseller, Tremor Video Reseller, Sovrn Reseller, Lijit Reseller, Converstand Media Reseller, 33 Across Reseller, AOL Reseller, Sonobi Reseller, Beachfront Direct, GumGum Direct, Triple Lift Direct, 33 Across Direct, Teads Direct, Amazon Direct, Lockerdome Reseller, Media.net Direct, Undertone Direct, E-Planning Direct, Google Direct, Connectad Direct, SmartyAds Reseller, fluct Direct, Admixer Direct, AOL Direct, AppNexus Direct, Brightcom Direct, Chocolate Direct, Connatix Direct, ORC International Direct, IndexExchange Direct, PubMatic Direct, RubiconProject Direct, Sekindo Direct, Primis Direct, SmartAdServer Direct, SpotXChange Direct, SpringServe Direct, Synacor Direct, Telaria Direct, The MediaGrid Direct, Yahoo Direct, Yieldmo Direct, AdMan Reseller, AdYouLike Reseller, Genesis Media Reseller, ucfunnel Reseller, Beachfront Reseller, Brightcom Reseller, LoopMe Reseller, Mobile Ad Trading Reseller, Outbrain Reseller, Smaato Reseller, Smartclip Reseller, Somoaudience Reseller, SpringServe Reseller, Synacor Reseller, Telaria Reseller, The MediaGrid Reseller, Triple Lift Reseller, Undertone Reseller, Yahoo Reseller, Yieldmo Reseller, AdMan Direct, ContextWeb Direct, Criteo Direct, Improve Digital Direct, LKQD Direct, OneTag Direct, Admixer Reseller, Criteo Reseller, OneTag Reseller, ShareThrough Reseller.