About

Hi we’re ellaslist,

Thanks for checking us out. We're a movement of mums and dads just like you who love getting the most out of their neighbourhoods and having amazing new experiences with their kids.

We know raising kids is no mean feat and we need ton of inspiration. So we spend time discovering the best local kid-friendly events, classes, places to go and cool stuff to help you rock at this parenting gig.

We believe in discovering something new every day and we know that opening your child’s world can open yours, too.

We know that getting out and about can perk you up more than a macchiato, a five-minute chat can turn your whole day around and connectivity is more than a strong WiFi signal.

And, guess what? We’ve found your community, just around the corner.

So we help make it happen, hooking you up with the best of what’s on around you and more.

Our Purpose

We understand the impact that having strong community connections can make when you have kids. By making discovery easier at a hyper-local level, we help families make stronger connections in their local 'villages' which help break social barriers and parenthood isolation. You'll discover things you didn't know about, try new things, spend a little less time in front of a screen and build more support networks.

Our Story

We started out in 2010 with just one mum – Yvette – and her baby daughter, Ella. Yvette wanted to discover and enjoy the best bits of her local community with Ella, and connect with other mums. But back then there was no curated family-friendly local guide for mums. So Yvette created ellaslist. Today, more than 250,000 parents across Sydney use ellaslist every month to find the best things to do with kids, get ideas for days out, and discover new places to go. We personally review (as many as we can) the best upcoming events and activities for families - so you know what kind of experience you're getting and we'll share our practical insider tips and stuff worth knowing about.

So what are you waiting for?

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Activities for Kids, Toddlers, Preschoolers & Mums: Discover things to do, places to go, family friendly events, fun activities & more at Ellaslist.
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Reach local parents with ellaslist Established in 2010, ellaslist.com.au is an independent online publisher and around-you platform aimed solely at Australian families. ellaslist makes discovery easy through our web, mobile, social and eDM channels. We connect Aussie parents with the best of local and beyond - from exciting things to see and do every day in their neighbourhoods, to parenting news and cool products. Anything that helps parents rock at this parenting gig. We're about the right here, right now - the getting through today, tomorrow and next weekend. We connect parents with local, relevant and truly authentic native content that informs, educates and excites. Stuff that makes a daily difference to them and their families. Our team - are your audience. 12 diverse and insightful parents with 26 kids ranging from 1-13 years (and one grandparent too). We know what makes mums tick and what motivates them. Plus our huge team of ellaslist explorers, 70 of them - all real mums and their families getting out and about testing, reviewing and writing about the best family experiences, services and products that provide our audience with genuine insights and helpful tips. We work in partnership with brands and business that share our values - from small business activity providers to large event organisers, major attractions, councils, government, destinations, product and great brands - via agencies and direct.
Site Traffic
  • 398958 Global Rank
  • 10020
  • 163 K Estimated Visits
Traffic Sources
  • Search
    90.23%
  • Direct
    5.05%
  • Social
    2.45%
  • Mail
    2.20%
  • Referrals
    0.08%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 194,790
1,291
Australia Rank 8,416
29
Australia Page Views 66.0%
6.6%
Top Countries
Top Search Keywords
  • Hiking
  • Backpacking
Ad Intelligence
  • Standard
    91.49%
  • Direct
    8.51%
Ads Seen Recently
1,081
Ellaslist
Device
Mobile
Dimensions
300x250
Ellaslist
Device
Desktop
Dimensions
728x90
Ellaslist
Device
Desktop
Dimensions
300x250
Ellaslist
Device
Desktop
Dimensions
300x250
Ellaslist
Device
Desktop
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-5777089490980174
f08c47fec0942fa0
ellaslist advertising reaches 163k visitors across desktop and mobile web, in countries such as Australia, United Kingdom, Brazil, New Zealand, Singapore. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on ellaslist will allow you to reach consumers in industries or verticals such as Technology, Education, Consumer Packaged Goods, Clothing & Fashion, Food & Beverage, Automotive, Non-Profit, Financial Services, Entertainment, Travel & Leisure, Sports, Health & Beauty, Retail, Healthcare.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, ellaslist inventory partners include: google.com.

ellaslist works with Advertising technology companies such as DoubleClick.Net, Facebook Custom Audiences, Openads/OpenX, Google Remarketing, Google Adsense, Atlas, Google Publisher Tag.